Oreo Introduces Its First Sweet And Salty Flavor

It's hard to imagine a flavor that Oreo hasn't done at this point, so hearing that Oreo is doing it's first of anything should grab your attention. Oreo is already America's favorite cookie, but it's not content to rest on its laurels: The company has gifted (or subjected) the nations to an endless stream of special release flavors over the years. It could have just stuck with its already wide selection of standard Oreo flavors, like mint or lemon creme, but no. This is a cookie that made a Post Malone flavor (a swirl of caramel and shortbread creme). This is a company that made sour candy flavored Oreos in a collab with Sour Patch Kids. Nothing is off the table. So its a genuine shock to see the new pretzel-flavored Oreo and realize it has never been done before.

Well, next month, that all changes. According to Oreo, the brand will be releasing the new Oreo Chocolate Covered Pretzel starting on May 5. Calling it "a playful take on the sweet and salty treat," Oreo is revealing the new cookie flavor a few weeks ahead of time on it's social media channels. Like most of its flavors, the Chocolate Covered Pretzel Oreo will only be available for a limited time. And true to Oreo's experimental nature, the new chocolate covered pretzel cookie isn't quite what you would expect from a chocolate sandwich cookie.

Naturally, you would think, "well Oreo has chocolate cookies, so it will just make a salty pretzel creme and call it a day, especially since 'chocolate covered' is right in the name." Well, that's why you're not dreaming up cookies for Oreo. Instead, the new Oreo will be made with chocolate cream on the inside and brand new pretzel flavored cookies on the outside, for more of a pretzel covered chocolate angle. While Oreo has already done chocolate creme, the pretzel cookies really are something new, so this lays the groundwork for a whole new world of pretzel-themed Oreos.

So where did this Oreo inspiration come from? According to the 2024 Mondelez State of Snacking Report, a thing that exists, "81% of consumers agree they pay attention to the sensory experience of their snacks." Apparently, it's all about the chocolate covered pretzel crunch. It will still be a few weeks before eager fans can find out whether Oreo nailed this new flavor, but don't worry, if it doesn't, you'll probably have another new option to choose from in the next few months.