Without the specific chip info this will be difficult.
However, my experience with EEPROMs and I2C is that the first action is to write a command, then write the parameter(s) for that command, then read the response.
Often, there is a status register in the EEPROM that needs to be read (by writing a command, then reading the response) to determine if the EEPROM is ready to receive a different command, like writing to set the address for a read/or/write, then the actual read command.
