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'Four' score
20th Century Fox/Marvel Studios' "Fantastic Four" will benefit from an innovative and extensive cross-marketing program that leverages how important music and video games are to each other.
Uni boards 'Descent'
Universal Pictures is in negotiations with PepsiCo. to distribute the snowboarding documentary "First Descent," which is being produced by Transition Prods. for the Mountain Dew brand.
Hatchery execs
Family entertainment production and marketing firm the Hatchery, which is partly owned by American Greetings Corp., said it is expanding its business and program development ranks by naming entertainment executives David Haddad and Sean Gorman to two newly created key positions.
AC Milan, Warners team
AC Milan, one of the most successful European soccer teams, announced the appointment of Warner Bros. Consumer Products as its exclusive worldwide licensing representative.
Venue renamed Gibson
The Universal Amphitheatre is being rechristened the Gibson Amphitheatre at Universal CityWalk as part of a joint partnership among instrument maker Gibson Guitar Corp., Universal Studios Partnerships and House of Blues Concerts.
'Galaxy' quest
The Walt Disney Studios' marketing department faced a challenge in the upcoming film adaptation of Douglas Adams' "The Hitchhiker's Guide to the Galaxy."
Live alliance
Nielsen Entertainment and Broadway.com are set to announce Thursday a new partnership called Live Theatrical Events, a research and audience-measurement service for live entertainment events.
Warners brand team
Warner Bros.' global brand management division has announced that it has assembled its senior management team under the direction of executive vp Diane Nelson.
Key Art noms unveiled
An animated blockbuster about a family of superheroes and an offbeat indie comedy about an awkward teenager from Idaho top the nominations for this year's Key Art Awards honoring movie marketing and advertising.
The Walt Disney Studios' "The Incredibles" led the pack with 12 nominations.
Paid placements soar
Paid product placements soared 44% to $1 billion last year, with spending on television placements skyrocketing 84% and outpacing film for the first time in 30 years, according to a new study from market research firm PQ Media.
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As part of the marketing campaign for the release of "Fantastic Four," gamemaker Activision commissioned four bands to write songs about the story's characters, which were cut into music-video style trailers to support the multiplatform release of the Fox film and Activision's game.
 Read the story
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Top Internet advertisers
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1.
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SBC Communications, Inc. |
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2.
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LowerMyBills.com |
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3.
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Vonage Holdings Corp. |
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4.
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Dell Computer Corp. |
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5.
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Netflix, Inc. |
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6.
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InterActiveCorp. |
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7.
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Ameritrade Holding Corp. |
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8.
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Jamster.com |
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9.
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Apollo Group, Inc. |
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10.
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Volkswagen AG |
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For week ending March 27. Source: Nielsen/NetRatings AdRelevance |
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Don't panic
Buena Vista's marketing efforts for "The Hitchhiker's Guide to the Galaxy" have been careful to cultivate the franchise's large fan base.
"Hitchhiker's" Web site
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Filmmaker Focus
News that marketing budgets have shrunk for movies like "Troy," above, may not be so good, MARTIN GROVE writes.
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Ad outlook
Without an election or the Olympics, 2005 isn't likely to be the hot ad market that this year turned out to be.
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