Nielsen Monitor-Plus�

In addition to providing television audience estimates, Nielsen Media Research has developed a service to measure the effectiveness of media buying. Nielsen Monitor-Plus links television ratings to commercial occurrence data and tracks "share of spending" and "share of voice" (the proportion of all television advertising within a product category attributable to a brand or advertiser, as expressed in rating points). 

Nielsen Monitor-Plus enables marketers and their agencies to track advertising activity across 15 categories of media, including television, radio and print. Additionally, in the case of television, Nielsen Monitor-Plus provides access to audience exposure. Customers can determine where media investments are being made by advertiser and brand. 

Following are additional products/services provided by Nielsen Monitor-Plus�:

Ad*Sentry
Nielsen Monitor-Plus launched Ad*Sentry, a new Web-enabled product that uses a unique, patented pattern recognition system and Internet technologies to deliver new television commercial creative to customers' desktops-- presented in full-color, full-audio, one-frame-per-second presentation-- within two days of their first airing. 

Ad*Views
Nielsen Monitor-Plus' proprietary software, provides many unique features and reporting capabilities, including; digital snapshots of all TV and magazine creatives, trending of ad dollars, brand detail to the variant level, POD Positioning and Magazine Forward Placement Reports.

Quick*Views
Quick*Views provides web-access to 10 years worth of summary level advertising data in a user-friendly and fast format.

Rapid Response
Rapid Response, an interactive reporting tool, provides immediate access to competitive advertising data for 16 major media categories. The easy-to-use �drill down� feature allows users to start with a macro view of the marketplace and click their way to a more detailed perspective.

SIGMA
SIGMA is a verification service that electronically detects airplays of videos distributed to television stations, broadcast networks, and cable networks.  

Virtual NewsStand
Virtual NewsStand is a web-based library containing over 350,000 magazine creatives since 1996. Users have access to competitive data such as expenditure data, page placement, creative headline, all available by advertise, brand, or category.