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I have helped dozens of founders scale their SaaS, DeepTech and AI startups from 0 to…
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Shreyas Nair نشر ذلكMost startups that raise a round do a shitty job of using media/press. It's a blande press release distributed on a network and then posted on LinkedIn. It's a moment that you can catapult into so much more. Get better partners who can use the amplification to really put you in front of your relevant audience and leverage it to create enough momentum that actually moves the needle. I'd recommend: - Before you announce the round, start being ultra consistent on LinkedIn, Instagram, X, wherever your audience is. Start storytelling why you're building what you're building. - Start connecting with at least 20 relevant folks every single day. It compounds in ways you would underestimate. - Drop a small video of you talking about what you're building, yes I know you're not comfortable in the camera, it's fine. - Before you announce the round, make a collab post with your investor that this is happening. Tease it. - Hold an offline meetup of your audience, invite your investor and give them confidence that you're building something amazing and you'd like for them to know you. - Do the press release, but do it with someone who can actually amplify instead of getting you some random digital stringer shit. - Craft an IP for your brand that's repeatable that your audience will resonate with, keep it very simple but make it very repeatable. It'll create recall. - Start your newsletter if you haven't already and make the funding announcement a part your introduction to your audience. - The funding is not the news, you are. What you're building should be. So always try and get in front of journalists that are willing to tell your story right. - And everything you start on this day, make sure it's still running on day 365 and beyond. This is not an exhaustive list and most things that I shared are little to no cost. Happy to recommend how lean, pre-seed to seed funded startups can really use these kinda moments to amplify their brand. DM if you feel like a call would help or a recommendation to someone who can help you craft this and execute.
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Shreyas Nair نشر ذلكThe world is going to see a massive increase in one-person businesses, independent consultants and small, specialist agencies. But for that to work, the relationship between clients and service providers needs a massive revamp. Too much of it today is built on the assumption that the smaller party must absorb all the risk. Do free work to prove yourself. Start before the contract is signed. Accept unreasonable payment terms. Keep following up for money you’ve already earned. Add a few more things because “it shouldn’t take too long.” And through all of this, remain patient because the client is always right. This model is beyond broken. I built an agency over four years and sold it. Before that and after that, I’ve sold millions of dollars worth of products and services. For the last two and a half years, I’ve also been on the other side, buying from agencies and consultants and product startups. So when I hear things like “Don’t work with Indian clients,” “Indians don’t pay on time,” or “US clients are easier,” I think we’re diagnosing the problem incorrectly. Cheapness isn’t Indian. Generosity isn’t American. Integrity is individual. High-integrity clients understand that the freelancer or small agency across the table is running a business too. They pay without needing to be chased. They won’t accept free work simply because someone is desperate enough to offer it. When their business grows and your contribution grows with it, they try to increase what they pay you. Their expectations are within reason. And sometimes, they’ll give you a shot before you have enough work to prove you deserve one. I’ve seen people with millions in the bank delay small payments for months. I’ve also seen founders going through genuinely difficult periods communicate clearly and do everything within their capacity to be fair. One had money. The other had integrity. As work becomes more fragmented and more talented people choose to build independently, this distinction will become increasingly important. Small businesses cannot be expected to finance larger businesses through delayed payments, free work and endless scope expansion. The future of work needs better clients as much as it needs better freelancers, consultants and agencies. My two cents for agencies, freelancers and consultants: start looking for integrity indicators from the very first conversation. How they speak about previous partners. Whether they respect your time. Whether they push for free work. Whether every commitment comes with a condition. If something doesn’t sit well with you, don’t explain it away because the logo is exciting or the contract is large. In all probability, it is going to be exactly the shitty experience you sensed it would be. You usually meet the real client long before they become one. Pay attention.
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Shreyas Nair نشر ذلكI think the whole real estate vs. equities vs. startups debate is often blown out of proportion by influencers who have vested interests in one or more of these asset classes. The moment you start making investment decisions purely based on what "experts" tell you, you've already given away your biggest advantage. Take everything you hear with a pinch of salt. Do your own research. Understand your own risk appetite, preferences, and goals. Then invest accordingly. I have a friend in real estate who couldn't care less about someone pitching startup investments because they come with a board seat in a company that may or may not exist three years from now. He's perfectly happy sitting on a ₹100 crore real estate portfolio and growing serious generational wealth. At the same time, I know someone else who has built over ₹100 crore through ESOPs and mutual funds. He has zero real estate exposure and intends to keep it that way because he simply doesn't want the hassle of managing physical assets. Then there are people who enjoy managing one asset class themselves while outsourcing the rest to PMS providers or other professional managers. So, you do you. I'm still discovering what kind of investor I am. So far, building businesses and owning most of them has beaten everything else for me. I love the 0 to $10M journey. That's where I thrive. I also own a mix of real estate, mutual funds, and a few startup bets. They've all done well in their own way, but building businesses is what I enjoy the most. When you're evaluating investments, compare more than returns. Think about the life you want and what each asset gives you. For me, owning a permanent home brings a sense of comfort. Fifteen years ago, that was the dream. Today I have more options, so I'm asking a different question. Where is the real value for me? If you're feeling overwhelmed by the amount of noise around investing, I hope this helps. There isn't one formula that works for everyone. Figure out what works for you and lean into it.
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Shreyas Nair نشر ذلكToday is bloody special! At Ideas2IT Technologies , we have a large technology services business and 9 other products/platforms at different stages of GTM maturity. The GTM team supporting all of this? 8 people. That constraint forced us to go deep on AI over the last year or so. We've tried a lot, broken a lot, and thrown away a lot and I think we've finally landed on an AI-native GTM engine that actually works for us. I laid out the structure for how I thought this should work. Kevin Anderson and Kavya Kotha then went and pulled off a freakin' miracle. What's the setup? I'll focus on the two pieces doing most of the heavy lifting. 1) It all starts with context. Every time we need to take a product/offering to market, the team gets me into a room for what we've started calling my "context rant." These rants are really about narrative development. We unpack the market, buyers, competitors, customer problems, sales learnings, our worldview, what we believe others are getting wrong, and what we see changing before the market does. That becomes a mindmap of the narrative we want to shape, every argument, question, topic, keyword, counterargument and piece of evidence around it, and the body of work we need to create to earn the right to own that narrative. They record the whole thing, extract what matters, and then basically ask me to go away 😂 2) Then the system. The system now runs across OpenKnowledge (highly recommend) as the repo, Claude (we use it extensively - code, design, workflows, agents and skills), Webflow, Search Console, Analytics, OpenSEO and the rest of our GTM stack. Bonus: getting the architecture right has also reduced our Claude token usage by more than half. We have specialized agents across research, SEO/AEO, writing, editing, LinkedIn, newsletters, outreach and campaigns, supported by our own skills that encode brand, how we research, develop narratives, evaluate angles, write, edit, repurpose and publish. We also documented our best-performing assets and turned them into benchmarks, so outputs are validated against what has actually ranked, driven engagement and resonated with buyers rather than generic LLM quality scores. Context captures what we know, skills capture how we work, benchmarks define our standard, and workflows put it all into execution. Example: Research → opportunity → narrative/angle → writing → editing → SEO/AEO → validation → publishing. Increasingly, this is just becoming a click-of-a-button exercise. Now rinse and repeat for every workflow. How much can an 8-person GTM team actually own when the operating model is designed around AI from the ground up? Execution for 1 brand is 90% automated. By the end of Aug, we expect all 9 to be automated. Our services business is the trickiest one. Let's see how it goes. Can you tell I'm happy? :D #gtmengineering
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Shreyas Nair نشر ذلكI'm looking for a rare kind of product builder. Someone who can sit through 90 minutes of chaotic non-technical founder brain dump, extract the signal from the noise, and come back with the one product that's actually worth building. Not someone who just ships features. Someone who can distill overwhelming context into a ruthless MVP with a clear path to market. This is for personal projects - think side bets with real ambition, not a full-time role. Starting with some ideas that we have for my team at Ideas2IT. If you've turned messy ideas into products people actually use, I'd love to talk. Send me examples of what you've built, especially if you helped shape what to build, not just how to build it. Preferably SaaS/AI. Recommendations please! If you're an agency or a software dev shop, I'm not the right customer. :) #product
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Shreyas Nair نشر ذلكLessons from a CMO scaling and advising over a dozen AI products and services. #1/4 While there's a barrage of information, tooling, pitches, videos, recommendations, and enough AI FOMO to overwhelm anyone, I've realized that some of the biggest marketing wins we've had in the last 12 months have had nothing to do with AI. As a CMO handling 9 portfolio products and services, while also advising a bunch of AI startups and agencies, here are a few things that have consistently worked across the board. Relevance, Differentiation, Authenticity. These three things have probably contributed more to our organic growth than any tool or workflow. Context/Relevance: We spent a disproportionate amount of time understanding the universe and ecosystem that actually mattered. What information is genuinely relevant and useful to our buyers? What conversations are they already having? We doubled down on being useful before trying to be visible. Differentiation: We were incredibly intentional about crafting nuanced differentiation across the board - not just product and platform differentiation, but also our offerings, the channels we invested in, the formats we chose, and making a few unreasonably non-linear bets very early on. More often than not, we backed ourselves instead of following the crowd. Authenticity: We stayed incredibly close to how our founders naturally articulated the origin story and vision for the brand. Instead of manufacturing a brand voice, we wove those stories and beliefs into almost everything we communicated. These three principles have helped us build and scale organic channels consistently across very different products and services. #CMO #GTM
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Shreyas Nair نشر ذلكA lot of founders I speak with want to build AI-native marketing agencies. But many are still carrying all the baggage of traditional agencies. The same: - Retainers that don't make sense - Pricing models that don't scale - Delivery built around people instead of software - Margins that barely improve, even when AI does 80% of the work - Long onboarding cycles and constant client management - Heavy dependence on client-facing talent etc At that point, it feels a lot like building the same agency I built years ago - just with AI layered on top. AI-native was never about adding AI to an agency. It's about redesigning the business model around what AI makes possible. If your pricing, delivery, margins, and operating model haven't fundamentally changed, you're not building an AI-native agency, you're building an agency that happens to use AI. #ainativeagency
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Shreyas Nair نشر ذلكIt took me a while to understand the visionary vs. operator dynamic. When I built and sold my company, I tried to be both. I burnt out. I still operate, but I've stepped away from execution almost entirely because I've realized where I create the most leverage. My mind races. Ideas. Markets. Distribution. Positioning. New businesses. I naturally see connections and opportunities everywhere. It's just how I'm wired. My operators usually think I'm crazy. Then six weeks later we're shipping something they thought would take six months. Every single time we compress timelines, something shifts. Not because we're working harder. Because we stop accepting arbitrary constraints. I've spent the last few years understanding where I create the most leverage. Now I know. I've already decided what I want the next decade of my life to look like. I'm investing in building a portfolio of AI-native agencies and a handful of vertical AI companies. Not one business. A portfolio. Which is exactly why I'm looking to meet the right operators early. I'm looking for two kinds of people. The first is a #GTM operator. I'm looking for someone who's built sales from zero. Someone who's comfortable selling services, martech, and AI to US buyers. Someone who doesn't need a polished deck, a mature product, or perfect positioning to close business. Someone who can sell, learn, refine, and do it all over again. The second is someone obsessed with demand generation. The kind of person who can build repeatable pipeline across multiple businesses until demand is never the bottleneck. If you've built from zero, love creating something from nothing, and think you'd enjoy building for the next decade, I'd love to connect. About building something meaningful together. This is NOT a hiring post.
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Shreyas Nair نشر ذلكAs someone who got into founder and leadership rooms pretty young, I've usually been the youngest person in the room. It was only when I built a company that I had people younger than me join the team. I can't even begin to fathom what it really takes to guide and nurture talent. I think it's been the hardest thing I've ever done. It's also been the most satisfying. Now that I've done it for 5 years, I think I'm reasonably better at it. I've realized that 99% of the job is creating energy, building momentum, and giving people the confidence and conviction to tear apart their own limiting beliefs and try 100x harder to create outsized outcomes. Every single time. When I think about what I try to teach my GTM team, it has very little to do with AI, tech, tooling, platforms, data, or any of the other things everyone talks about. It's usually this: - Think big. - Develop insanely good research skills. - Have an insatiable appetite for learning. - Think macro. Execute micro. - Momentum creates conviction. - Failing is better than accepting the status quo. - You're far more capable than you think. - Being proactive is probably the most underrated skill. - Have ambitious targets. - Always seek equity. - Be arrogant about your instincts, but humble enough to learn when you're wrong or don't know. - Be kind to the people around you, but have ruthlessly high standards. - Strive for great. Good is never good enough. - Stay close to the outcome. - Stay close to decisions. - Stay close to your community. - Have opinions worth sharing with stakeholders. - Push back, but have enough data, research, understanding, and second-level information to back yourself. I'm not sure if any of this helps but my team got really good at the rest of the stuff pretty easy. So it's probably what I'd tell my 21-year-old self. #learningleadership
Shreyas Nair قام بالتعليق على منشور
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Sudeep Pagedar
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Shreyas Nair أضاف إعجابًا إلى ذلكShreyas Nair أضاف إعجابًا إلى ذلكAgency owners, what happens if your best account manager quits tomorrow? The client relationship depends on good delivery. Good delivery depends on context. And usually, one account manager is carrying a ridiculous amount of it. Which promises were made in which Slack thread? Why did the scope change in March? What does the client actually care about? What did the team agree to six months ago? The longer you work with a client, the denser that context gets. And even the best account manager can't document every conversation, promise, and decision. Some of it lives in Slack threads, meeting notes, and Notion comments. A surprising amount lives in one person's head. Nobody is going back through 300 Slack messages when a new account manager takes over. This is one of the problems we're solving at Backdrop. What our AI coworker can do here is pretty unglamorous, but incredibly useful. It sits in the client channel, keeps track of conversations, decisions, and commitments, and builds that context as work happens. So when a new account manager takes over, they can ask why the scope changed, what was promised, and what they need to know about the client. When they need to draft a client reply, the agent already knows the history, just like a coworker who was there for those conversations. And the handover doc can finally exist without someone having to spend hours reconstructing everything after a team member gives notice. Your best account manager should be great at managing the client, not the only person who knows the client. I'll be sharing more of the problems we're solving for agencies in the coming days. If this is one you're dealing with, DM me.
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Shreyas Nair أضاف إعجابًا إلى ذلكShreyas Nair أضاف إعجابًا إلى ذلكOne of the hardest things in any organization to do culturally is to make everyone understand that conflict is okay and healthy and no one should shy away from it Sales will have conflict with marketing. Marketing will have conflict with finance. Finance will have conflict with Supply chain Good organisations resolves conflicts quickly on a weekly basis making the right decision for the consumer and the company Mediocre organisations keep conflicts open ended, make them personal and slow down decision making
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Shreyas Nair أضاف إعجابًا إلى ذلكShreyas Nair أضاف إعجابًا إلى ذلكThe bitter lesson of outbound GTM: improving TOFU is always better than improving conversion. via Sam Blond on the Uncapped Podcast
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Shreyas Nair أضاف إعجابًا إلى ذلكShreyas Nair أضاف إعجابًا إلى ذلكWe are thrilled to announce that Manoj Sivakumar has been promoted to Chief Technology Officer at Rula. Since joining us as Head of Engineering, Manoj has raised the bar on how we build for our patients and our network of 22,000+ providers. He accelerated the pace of product development and has already made a tremendous impact on how mental healthcare is accessed, delivered, and experienced. Beyond his technical expertise, our CEO Josh Bruno shared that Manoj consistently lives Rula’s values in how he leads, makes decisions, and collaborates across teams. As CTO, Manoj will guide Rula’s long-term technology strategy across engineering, data, and IT. His primary focus will be removing friction from the mental healthcare experience and thoughtfully utilizing emerging tech, like AI, to better support our providers so they can focus on what matters most: their patients. “I’ve seen how much opportunity there is for technology to make mental healthcare work better for both patients and providers. I’m excited to keep building on that momentum,” Manoj shared. Please join us in congratulating Manoj in the comments below.
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Shreyas Nair أضاف إعجابًا إلى ذلكShreyas Nair أضاف إعجابًا إلى ذلكIt's been a big week with the team here at Profound. Finally got some time to write about what this means for the future of marketing.
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Shreyas Nair أضاف إعجابًا إلى ذلكShreyas Nair أضاف إعجابًا إلى ذلكPartnerships are quickly becoming our best growth channel across the VantaFive portfolio. Here's how we built the system: The economics: Our close rate on partner referrals is around 50%. That means we don't need hundreds of leads. We need 20 introductions a month to sign 10 new clients. No other channel comes close to that conversion rate. Why it works: We live in a world of millions of options and no credible source of truth. Reviews are gamed, AI content is everywhere, agencies put the same client logos on fifteen different websites. The only real arbiter of quality before a client talks to you is whether someone they trust makes a recommendation. A warm, credible referral carries more weight than any ad or piece of content you'll ever produce. There are two types of partners: → Strategic partners: agencies with a gap in their offering. An SEO agency that doesn't do Reddit, for example. The referral fee matters but the primary motivation is filling a hole in their service. We work with a lot of these because our agencies are hyper-niche and we'll never compete. → Solopreneurs: fractional CMOs, consultants, advisors. Five referrals a month can add tens of thousands of dollars a year to their income. For someone running a one-person operation, that goes straight to their personal bottom line. How we scale it: We use an inbound-led outbound strategy. Create content, speak at events, post consistently. Once someone engages with your content three or more times, we DM them with a light-touch offer to join the program. That gets a properly warmed partner who sends real introductions. No full-time partnerships hire required. We're actively building out our referral network right now across the VantaFive agencies: LinkedIn (Influent), Reddit (RECO), and TikTok Shop (Sohva). If you're a fractional CMO, consultant, or advisor and your clients ever need help with any of those channels, I'd love to talk.
الخبرة والتعليم
التكريمات والمكافآت
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Mr. Entrepreneur
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Awarded Mr. Entrepreneur by Department Of Economics, St. Joseph's College. Business ideas & Planning, Innovative approaches to problem solving.
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