Aesthetics Wiki
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Frasurbane is an aesthetic derived from the 1990s grunge movement. However, within graphic advertising design pertaining to education, it was modified to incorporate aspects of Utopian Scholastic and tailored to the perspective of conservative Baby Boomers. Used by companies from the late 1980s to the mid-1990s, some of its defining characteristics include the use of serif fonts, often italicized. The aesthetic's name is a portmanteau of "Frasier," from the 1990s TV show, and "urbane," referencing its target audience of Gen X.[1] Of all the aesthetics that emerged from the postmodern explosion initiated by Memphis Design, Frasurbane is the most subdued and sophisticated, frequently integrating classical and Renaissance motifs, as well as ecological or natural elements.

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  1. "Frasurbane" on cari.institute
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