Whether you’re just starting out and need a logo for your budding business or you’re looking to develop a social media strategy to boost your company’s visibility, a few simple tools can help you engage your audience and capture new customers – no design skills or marketing mastery required.

A strong aesthetic direction can communicate so much about your brand and how it’s distinct from your competitors. Use these apps to design a logo that represents your business, style your social media posts with customised templates or filters, or easily replace photo backgrounds to carry your carefully curated look throughout product shots. With Canva, you can even build your own Brand Kit – organising key colours, fonts, logos, graphics and templates for posts, invitations or presentations – so it’s simple to make brand-bespoke assets whenever you need them.

Connecting with customers and growing your brand is all about showing what you have to offer through social media posts, videos and emails. To get started, tell Google Gemini about your brand voice, giving instructions on your expertise, tone and audience, then ask for help writing an introductory post or making a calendar for key marketing moments. Gemini’s Notebooks feature allows you to upload sources, so it can pull from specific market research or info on your company when it’s composing copy. Then, schedule your posts and keep an eye on engagement with apps such as Hootsuite.

Your website sets the tone for your business, whether it serves as an online store or a place to highlight your services. These apps can help you launch a polished site that showcases exactly what you have to offer, and help you craft a distinctive destination through images that capture your brand’s vibe. Apps such as Squarespace let you choose from professionally designed templates that you can customise to suit your business’s unique look, then make updates on the go.