This month marks an exciting step forward for our industry. Direct Selling Australia and Direct Selling New Zealand are joining forces, bringing our two communities together through shared resources, events and a stronger collective voice across both countries. It's all in our September newsletter, along with: - A warm welcome to our newest member, ASEA, LLC - A new industry partner in Accor - The next chapter of our Winnables recruitment campaign, turning research into practice - Save the date for our 60th Anniversary Conference in August 2027 - Save the date for our EOY Member Connect Event 19 Nov + book tickets! - Important legal updates A growing community, on both sides of the Tasman. In your Inbox now! #DirectSelling #DirectSellingAustralia #DirectSellingNewZealand #IndustryGrowth #Membership
About us
Direct Selling Australia is the industry association for direct selling in Australian retail and has been for almost 50 years. We represent and support organisations that manufacture and distribute goods and services sold directly to consumers. Around 60 organisations are members – including many well-known brands. What is direct selling? The sale of a product or service away from a fixed store, typically person-to-person or in a small group setting. The most common products sold are cosmetics, skincare, nutritionals and homewares. Direct sellers generally aren’t employees, they are independent contractors who sell the products or services of a company in return for a commission.
- Website
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http://www.directselling.org.au
External link for Direct Selling Australia
- Industry
- Retail
- Company size
- 2-10 employees
- Headquarters
- Brookvale, NSW
- Type
- Nonprofit
- Founded
- 1967
- Specialties
- Government Relations, Member Services, Advocacy, Ethics, Compliance, Regulatory Issues Management, Direct Selling, Association, Network marketing, Party Plan, Entrepreneurship, Industry Research, and Industry education
Employees at Direct Selling Australia
View 8 employees at Direct Selling Australia
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Locations
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Primary
Get directions
Suite 102
20 Dale Street
Brookvale, NSW 2100, AU
Updates
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Direct Selling Australia reposted this
We truly are better together. Today I got to do one of the things I love most about my role, spend time connecting with our incredible partners. Jessica Wright and I are both mums with kids on school holidays, so today’s meeting looked a little different. Instead of sitting in an office or jumping on another Zoom, we headed to a local pub with a kids’ playground and brought the kids along. They got to spend time together and enjoy their school holidays, while we ate lunch, talked business, shared ideas, planned for what’s ahead and, of course, talked about our families too. For me, this is one of the beautiful things about our industry. Business and family don’t always have to compete for our time. There are days when we can bring the two together and make it work. And when a business meeting can include great conversation, kids having fun and a sneaky sticky date pudding, I’d say that’s a pretty good workday. Thanks for a great afternoon, Jess. Better together.
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Direct Selling Australia reposted this
So my life feels, and has so for many years now, like I am a constant competition winner. I am sure Australia Post think this about me too since they are constantly making me sign for Thermomix in Australia boxes 😂 Thermomix sets monthly sales or recruiting incentive rewards on top of our standard generous commission and bonuses. Dangle a carrot 🥕 and I am all in! Today my new Ovana 360 🍕 Pizza Oven was delivered (a recruiting incentive). It's going to be a new Mix Shop Product soon priced at just under $700. I will get it set up this weekend and share some videos with followers on my social platforms and be amongst the first consultants to earn complimentary commission on Pizza Oven sales. It's a very clever strategy as the people that earn the incentives are the first to be influencers for the product and the first to then be remunerated for their effort. Direct Sales is a great model to work under - I also get to set my own hours and I love that flexibility as my life has changed and I am now needed to support a family member 💚 If you like being rewarded for your work then please talk with me about the Thermomix opportunity - it's truly incredible! Sandi m | 0412 156 187
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Direct Selling Australia reposted this
I’ve just returned from an unforgettable week in China with 28 of Young Living’s incredible AUNZ leaders on our YL Dare Incentive Trip, and what an extraordinary experience it was. There were so many personal highlights along the way: visiting our NingXia Wolfberry Farm and seeing firsthand where the world-renowned goji berries that form the foundation of our incredible NingXia Red supplement are grown, emceeing our Leadership Awards & Celebration Lunch and of course walking the iconic Great Wall of China. Yet while these experiences were truly memorable, what impacted me most was something far more powerful - the connections. The opportunity to spend meaningful time with our AUNZ leaders and build relationships across our broader SAPAC community was both inspiring and humbling. Every person on this trip earned their place through extraordinary commitment, resilience and achievement in their business. What surprised me however, was how many of these high-performing leaders still questioned themselves, underestimated their capabilities or wondered if they were truly enough. Let me be clear - they absolutely are. They are leaders, change makers and visionaries. They are creating meaningful impact in the lives of individuals, strengthening communities and building businesses that are transforming futures. Most importantly, they represent the future of our organisation. One of my greatest passions is helping people see the potential that others already see in them. Watching these leaders grow in confidence, celebrate their achievements and recognise the significance of the impact they are making reminds me exactly why I love working for Young Living. It is a company built on purpose, fuelled by people and grounded in values that genuinely inspire and empower others to achieve more than they ever thought possible. This week was a powerful reminder that success is never just about the destination or the rewards along the way. It is about the relationships we build, the lives we touch and the belief we inspire in others. Without question, one of the most rewarding and memorable weeks of my life, and one I am incredibly grateful to have experienced.
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Direct Selling Australia reposted this
Thrive - Do What Matters' next Masterclass is open for registrations and I am so excited for this topic! We're exploring something I've seen separate top performers from everyone else for twenty years: a seller's own voice, stories and experience. Their Authentic Influence - the AI that really matters. Live and free on Zoom, Tues 6 Oct 2026.
Your Direct Sales field team have access to the same products, the same promotions, the same training. Some take that access and make it their own, building the personal connection that lead to successful outcomes. Some don't. Those who do know that their secret sauce is their own voice, their own stories and experiences. It's their Authentic Influence and is what helps them to make the connection that leads to being known, liked and trusted. Our next free Masterclass, The AI That Really Matters: Authentic Influence, is for Direct Sellers and Network Marketers, exploring how they can leverage their uniqueness to create sales success. They'll discover: 🔍 The number one factor in building a personal brand customers remember 📖 How to use their own stories and experiences to create relatable content and genuine connection 💃 Simple ways to make their content feel more authentic, recognisable and unique to them - even when drawing from a corporate asset library 🩷 Why they are their greatest asset We'll also talk about where AI can support and share useful tools to help them ensure their Authentic Influence shines through with every interaction. Tuesday 6 October 2026, live on Zoom and free, with two session times to suit Australia, New Zealand, the UK and North America. Register or share with your teams via the link in comments. ♻️ Valuable? Repost and share with your network ➕ Follow Thrive - Do What Matters for more #KnowLikeTrust #AuthenticInfluence #DirectSales #DoWhatMatters #TimeToThrive
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Direct Selling Australia reposted this
Skye Cappuccio, Catherine Donnan and Adele Sutton were pleased to represent COSBOA in Canberra and support Direct Selling Australia in recognising the important role direct selling plays in Australia’s small business landscape. Thank you Geoff Mulham and the team for your ongoing work championing this important part of the small business sector.
Thanks so much to our colleagues from COSBOA, Skye Cappuccio and Catherine Donnan for making a special effort to join our Canberra summit last week. Cosboa are a valued partner of DSA, and we are grateful for their support, and particularly for the great work done by Adele Sutton.
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Direct Selling Australia reposted this
Scam alert: Scammers are impersonating ASIC via SMS. Scammers are sending SMS messages impersonating ASIC and urging recipients to call a fake phone number. The messages falsely state there has been a security incident, exposure of personal information, or a policy change, and ask recipients to call +61253012372. This is not a legitimate ASIC phone number. If you receive a suspicious message: ▪ Do not call the number provided. ▪ Do not share personal, banking or financial information. ▪ Report it to ASIC. Remember, scammers often create a sense of urgency to pressure people into acting quickly. If you're unsure whether a message claiming to be from ASIC is genuine, contact ASIC through our official channels and verify the information independently. Tap the link in the comments to see examples of the scam messages and find out how to report suspicious communications.
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Direct Selling Australia reposted this
Our conversation with Dan Debnam, founder of Inovara, completely reframes how we should be thinking about AI in business. Dan's "accidental" journey into becoming an AI expert started in direct selling, and his central message is refreshingly simple: the technology was never the hard part - it's changing how people work that's hard. He shared a brilliant story about two CFOs who, after just weeks of learning to use Claude and ChatGPT, independently solved a genuine business problem. If you lead a team or a business, this episode will challenge you. Dan explains why most companies are only using 5% of the AI tools they're already paying for, why "AI happening to people" fails while "AI happening for people" succeeds, and why leadership - not IT - has to go first. Whether you're AI-curious or already deep in it, there's a genuine "aha moment" waiting in this one. 🎧 Selling In Europe podcast - Episode 14 Unleashing the Potential of AI in Direct Selling with Dan Debnam Listen on Apple or Spotify #directsellingexperts #directsellingconsultancy #directsellingpartnership
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Direct Selling Australia reposted this
I want to hear your views on AI. Over the weekend the leaders of global AI companies said development needs to slow down. It’s a sign we need a much bigger conversation about where this is all heading. This is becoming a significant and tricky policy area and it’s important that the conversation includes the full breadth of our community’s views. Whether you run a small business that's started using AI, you're worried about what it means for your job, worried for your kids, or you're optimistic about what AI can do - I want to hear from you. Please take a couple minutes to fill out my short survey: https://lnkd.in/gqmxTzbK
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Direct Selling Australia reposted this
Are you heading to PCOA2026 in Geelong this year? EOI's are still open for the destination famil programs, which gives you the opportunity to experience the region, venues, and product before the conference. If you're keen to discover Geelong, The Bellarine, and surrounding regions, and explore what's on offer for your next conference, incentive, or event - drop me a message by 25 Sept!
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