Index Exchange

💡 Join us in NYC for Index Explains Live: From Agentic Confusion to Clarity, bringing agency and brand marketers together to cut through the hype and get practical about how agentic advertising works and what it could mean for the future of media buying.     Hear from leaders across the ecosystem:     🎤 WPP Media’s Elizabeth (Schwartz) Harden  🎤 DIRECTV Advertising’s Tyler DeNicola  🎤 Our very own Catherine Patterson and James Wilhite  🎤 And more speakers to be announced!     They’ll dig into where agentic AI is already making an impact, from day-to-day workflows and campaign optimization to streaming TV and sell-side decisioning.    🤖 As the conversation around agentic AI continues evolve quickly, it’s time to get practical.     Request an invite: https://bit.ly/4rBb1Jw     #AgenticAI #ProgrammaticAdvertising #AdTech #MediaBuying #IndexExplains 

🗳 The final stretch of the 2026 midterm election cycle is here️!     Our senior director of buyer development, Dave Clark, shares five ways political buyers can sharpen their programmatic strategy in the weeks ahead.    Check out more ways to optimize the impact of your political spend: https://bit.ly/4esYQKf      #PoliticalAdvertising #ProgrammaticAdvertising #AdTech 

At #RampUpLondon, Cadi Jones joined Travis Clinger (LiveRamp) and Issy Evans (OpenAI) to discuss how AI is changing advertising and consumer behavior.     Consumer journeys are no longer linear. Purchases that once spanned many touchpoints are now possible within a single AI conversation. As those journeys evolve across channels like streaming TV and chat, brands need to rethink how and where they reach their audiences.     💡 For marketers navigating that change, Cadi emphasized the importance of building around three core capabilities: data and intelligence, interoperability, and measurement.     Getting those foundations right gives marketers more control and the flexibility to adapt as technology and consumer behavior evolve.     AI can play an important role here too, helping marketers make more intelligent decisions earlier and closer to the impression, with better signal and scale.     Thanks to LiveRamp for bringing the conversation together!     #AI #ProgrammaticAdvertising #StreamingTV #RampUpLondon 

🏙️ Advertising Week New York is less than a week away!      Catherine Patterson will take the stage with Devon DeBlasio (WPP), Andrew Tint (LG Ad Solutions, Bill Michels (Gracenote), and Michelle Aragon (Maragon Marketing) for a conversation on the shift to sell-side decisioning and how moving models, data, and decisioning closer to the impression can enable better-informed decisions and stronger performance across programmatic.     👉 Save the panel to your schedule: https://bit.ly/4Auj8eU      And there’s more to come throughout the week:    🤖 BRIDGE (wearebridge)’s Inclusive AI Starts Here  📍 October 5 | 5 pm | Index Exchange office  📅 RSVP: https://bit.ly/4dceXur      ️ 🥂 A Toast to New Heights With Index Exchange  📍 October 6 | 5 pm | BOOM  📅 Request an invite: https://bit.ly/3ToMpHk    🎤 Exploring New Ways To Engage Consumers on the Frontier of Advertising with our CRO Alex Gardner, Travis Clinger (LiveRamp), Samantha Jacobson (OpenAI), and Derek Nicol (Paramount)  📍 October 7 | 1:30 pm | Tech Stage  📅 Add it to your schedule: https://bit.ly/4hl9DWR      See you in NYC!    #AdvertisingWeekNYC #ProgrammaticAdvertising #AdTech #OpenInternet #AWNY2026 #IndexCloud 

Adnami has joined our Data Vendor Ecosystem, making its proprietary attention data directly available within Index Marketplaces.     Powered by Adnami’s Sonar attention measurement technology, these segments give media buyers and curators a new way to bring attention signals into how they build and activate deals, helping to drive greater efficiency and stronger campaign outcomes.     Building on our partnership with Adnami, this integration brings its attention-first approach to more buyers and curators across the programmatic ecosystem.     Learn more: https://bit.ly/3VfL1HH  

Our CEO Andrew Casale sat down with tipsheet.ai's John Ebbert to talk about containerization and sell-side decisioning, and why a neutral exchange built for scale and efficiency—not a smarter SSP—is what changes what the open internet is capable of. For years, programmatic has run at a distance, and everyone has paid for it in cost and performance. When decisioning moves closer to the impression, the bigger shift is what it makes possible: greater cooperation across the ecosystem and a path for the open internet to better compete with walled gardens. Read the full conversation to hear why Andrew thinks it's closer than you'd expect: https://bit.ly/3VlAafl

What does it take to keep programmatic running smoothly when audiences surge around some of the world’s biggest live events?     Ollie Craven, head of programmatic integrations at Nine, knows firsthand.     In our latest Customer Spotlight, he shares what his team has learned from major events like the Australian Open and Olympics, how Nine is building cleaner buying pathways, and what makes for strong collaboration across partners.     Swipe to learn more 👉     #ProgrammaticAdvertising #AdTech #CustomerSpotlight 

What changes when AI can operate on every impression in real time?     For Cognitiv, working with Index meant moving beyond traditional curation APIs to run its full tech stack closer to the impression.     Hear Cognitiv’s chief science officer and co-founder Dr. Aaron Andalman share how a different approach to infrastructure empowers more flexibility to train new models, improve performance, and deliver stronger outcomes for customers. ⬇️     #ProgrammaticAdvertising #AdTech #AI #SellSideDecisioning 

🏆 A big night at the AdExchanger Awards!     We’re proud and grateful to take home two awards for work that’s pushing programmatic forward:     ☁️ Best Sell-Side Focused Technology: Index Cloud: Bringing Intelligence Inside the Exchange     This win recognizes a new era for programmatic infrastructure, where intelligence lives closer to the impression and smarter decisioning unlocks more value across the open internet.     💡 Responsible Media: Shining a Light on the CTV Bidstream, with Gracenote     This recognition reflects what’s possible when richer content signals meet programmatic streaming TV, helping to drive greater precision and transparency alongside Gracenote.     Congratulations to everyone who brought this work to life! 👏     #AdExchangerAwards #AdTech #Programmatic #StreamingTV #IndexCloud #OpenInternet 

At LiveRamp’s RampUp London, our SVP, EMEA, Cadi Jones will join Travis Clinger (LiveRamp) and Issy Evans (OpenAI) for a conversation on the next wave of strategic ecosystem partnerships and the future of advertising.     🤖 The panel will look at what’s changing as AI takes on a greater role in media decisioning, measurement evolves across platforms, and commerce data extends across the open internet.     🔗 Apply to attend: https://bit.ly/4hrR2bJ      #RampUpLondon #AdTech #ProgrammaticAdvertising #AI