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When clients keep coming back you know you are doing something right!
When clients keep coming back you know you are doing something right!
Liked by Paul Vickery
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The evolution of the Digivan® in 60 seconds.... From digitising the self-invented AdVan of 1985 to create our first Single-Sided unit in 2014, to…
The evolution of the Digivan® in 60 seconds.... From digitising the self-invented AdVan of 1985 to create our first Single-Sided unit in 2014, to…
Liked by Paul Vickery
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$887M in revenue. Just 2% spent on marketing. Yet Lime is the only major scooter brand still standing. In 2017, dockless micro-mobility was the…
$887M in revenue. Just 2% spent on marketing. Yet Lime is the only major scooter brand still standing. In 2017, dockless micro-mobility was the…
Liked by Paul Vickery
Experience & Education
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In Australia, indie agencies are starting to dominate. At Hulsbosch, independence has been our foundation for over 40 years ✨ Since 1982, remaining…
In Australia, indie agencies are starting to dominate. At Hulsbosch, independence has been our foundation for over 40 years ✨ Since 1982, remaining…
Liked by Paul Vickery
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EVENT REPLAY: Watch the replay of our fireside chat with Craig Nicol, Managing Director and CEO of Graphene Manufacturing Group, and Cory Fleck Cof…
EVENT REPLAY: Watch the replay of our fireside chat with Craig Nicol, Managing Director and CEO of Graphene Manufacturing Group, and Cory Fleck Cof…
Liked by Paul Vickery
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🥤Coca-Cola's latest refresh demonstrates the power of disciplined brand evolution rather than reinvention. In yesterday’s B&T magazine, Mikey…
🥤Coca-Cola's latest refresh demonstrates the power of disciplined brand evolution rather than reinvention. In yesterday’s B&T magazine, Mikey…
Liked by Paul Vickery
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With England through to the World Cup quarter-finals, London is about to turn absolutely electric! ⚽️ The Three Lions are set to face Norway on…
With England through to the World Cup quarter-finals, London is about to turn absolutely electric! ⚽️ The Three Lions are set to face Norway on…
Liked by Paul Vickery
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This summer's World Cup showed us the importance of speed and agility in OOH planning. Nobody knew how far England would go. So instead of booking…
This summer's World Cup showed us the importance of speed and agility in OOH planning. Nobody knew how far England would go. So instead of booking…
Liked by Paul Vickery
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Cats Protection x AdMoto campaign kicked off today! 🐈⬛🏍️ Love seeing this one get over the line & big thanks to James Cable, Luke Berry, Tom…
Cats Protection x AdMoto campaign kicked off today! 🐈⬛🏍️ Love seeing this one get over the line & big thanks to James Cable, Luke Berry, Tom…
Liked by Paul Vickery
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Congratulations, Spain. 🏆🇪🇸 From the final score to the celebration that followed, Firefly digital tops moved with the energy of the FIFA World…
Congratulations, Spain. 🏆🇪🇸 From the final score to the celebration that followed, Firefly digital tops moved with the energy of the FIFA World…
Liked by Paul Vickery
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We're taking it one letter at a time. This week, it's all about the As. Featuring campaigns from Adoozy, Atlas and Avo by Nedbank, this collection…
We're taking it one letter at a time. This week, it's all about the As. Featuring campaigns from Adoozy, Atlas and Avo by Nedbank, this collection…
Liked by Paul Vickery
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We are ecstatic to finally introduce "The Curve" DigEVan: a brand new product by Mobile Media. An industry first of its kind, this 100% electric…
We are ecstatic to finally introduce "The Curve" DigEVan: a brand new product by Mobile Media. An industry first of its kind, this 100% electric…
Liked by Paul Vickery
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Man shocks everyone in Walmart Parking Lot! This is one of my most viewed videos! Over 500 million people have seen this video. Crazy ideas and…
Man shocks everyone in Walmart Parking Lot! This is one of my most viewed videos! Over 500 million people have seen this video. Crazy ideas and…
Liked by Paul Vickery
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✈️ 🦘 Some pieces of design carry far more than aesthetic value, they capture a moment in history. This original Qantas A380 master branding model…
✈️ 🦘 Some pieces of design carry far more than aesthetic value, they capture a moment in history. This original Qantas A380 master branding model…
Liked by Paul Vickery
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Not all advertising needs to shout. Sometimes it's as simple as showing up where people already are. 👀 Our bikes weave through neighbourhoods, stop…
Not all advertising needs to shout. Sometimes it's as simple as showing up where people already are. 👀 Our bikes weave through neighbourhoods, stop…
Liked by Paul Vickery
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Volkswagen's new campaign is the highest scoring car ad in System1 testing...ever It's the only 5.9 Star car ad we've got in our Competitive Edge…
Volkswagen's new campaign is the highest scoring car ad in System1 testing...ever It's the only 5.9 Star car ad we've got in our Competitive Edge…
Liked by Paul Vickery
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À Villeneuve-Loubet, les Abribus® deviennent des abris protecteurs avec des points contact secours. Dans le cadre de la clause innovation du contrat…
À Villeneuve-Loubet, les Abribus® deviennent des abris protecteurs avec des points contact secours. Dans le cadre de la clause innovation du contrat…
Liked by Paul Vickery
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Great to see the addition of the Admoto Bikes carrying Midnite advertising outside of Boxpark. We only just managed to secure these in time! Thanks…
Great to see the addition of the Admoto Bikes carrying Midnite advertising outside of Boxpark. We only just managed to secure these in time! Thanks…
Liked by Paul Vickery
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Peter Gavalas
The number of new investment home loans approved rose by 3.5% in the June quarter compared to the previous quarter, according to the latest lending data from the Australian Bureau of Statistics (ABS). In comparison, new owner-occupier loans increased by only 0.9%. The 3.5% growth in the June quarter follows two consecutive quarterly falls, and may reflect growing investor confidence in response to the rate cuts in February and May. The number of new investor loans rose in most states and territories, with the largest increases in the Northern Territory (up 21.1%) and Western Australia (up 1.4%). #investmentproperty #investmentloans #propertyinvesting
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Vad Lisov
The "Triple Net" Mirage: WA’s Silent Yield Killer For sophisticated capital, "Gross Yield" is often a vanity metric. The only truth that matters is Net Cash Flow. The gold standard in industrial investment is the Triple Net Lease (NNN), where the tenant pays outgoings including insurance, repairs, and critically, Land Tax. But in Western Australia, a NNN structure can evaporate if it collides with the Commercial Tenancy (Retail Shops) Agreements Act 1985. The Trap: Warehouse or Shop? Many assets look industrial but are legally classified as retail. If your tenant is a tile supplier with a showroom, or a craft brewery with a tasting deck, the courts may define the premises as a "Retail Shop" regardless of what the lease title says. The Cost of the Error (Yield Leakage) If the Act applies, the landlord is statutorily restricted from passing on: - Management Fees. - Full Land Tax recovery (restricted to a "notional single holding" basis). On a standard $5M - $10M asset, this "leakage" can potentially strip $20,000 - $50,000 directly from your bottom line every year. That is a material hit to your net return on equity. The Solution: The "Pure B2B" Strategy To protect a NNN revenue stream, due diligence must go beyond the building and audit the tenant’s operations: - Operational DD: Verify the business model is predominantly B2B (logistics, manufacturing) to avoid the Act's jurisdiction. - Lease Reality: Remember that you cannot simply "contract out" of the Act. If the use is retail, the Act overrides the lease terms. - Zoning Discipline: Avoid assets in clusters that function as Large Format Retail (LFR) or Homemaker precincts if you seek pure industrial yields. The Takeaway Buying industrial property in Perth isn't just about acquiring square meters. It’s about acquiring a financial instrument that is legally watertight against yield erosion. #PerthRealEstate #IndustrialProperty #CommercialInvestment #DueDiligence #YieldStrategy Disclaimer: General information only. Not financial or legal advice. Always consult a qualified professional.
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