Native Integration
Bitly and Buffer Integration
Create branded short links directly within Buffer and track every click across your social media campaigns—all without leaving your scheduling workflow.
What you can do with Bitly and Buffer
- Shorten and brand your links directly within Buffer before scheduling posts.
- Track click data and engagement metrics for every link you share on social media.
- Maintain consistent branding across all your social channels with custom short links.
- Analyze which posts and platforms drive the most traffic back to your content.
How Bitly works with Buffer
Native integration
Buffer connects directly with Bitly, so you can create branded short links without switching between tools. Your links are automatically shortened and tracked as you compose your posts.
- Generate Bitly links inside Buffer as you draft and schedule social content.
- Access real-time click analytics for every shortened link from your Bitly dashboard.
- Use custom domains to reinforce your brand identity across all scheduled posts.
How to get started
Getting started with Bitly and Buffer takes just a few minutes.
Create a free Bitly account or sign in to your existing account.
Connect your Bitly account to Buffer through the integrations settings.
Start composing posts in Buffer and your links will automatically shorten with Bitly.
Common use cases
Social media campaigns
Schedule branded links across multiple platforms and measure which channels deliver the highest engagement.
Content promotion
Share blog posts, videos, and resources with trackable links to understand what resonates with your audience.
Multi-channel marketing
Coordinate link sharing across LinkedIn, X, Facebook, and Instagram while tracking performance in one place.
Team collaboration
Give your social team access to branded links and shared analytics to align on campaign performance.
Who this is for
Social media managers
Schedule branded links and track engagement across all your social channels from a single workflow.
Marketing teams
Measure the impact of social campaigns with click data that shows which content drives traffic.
Content creators
Share your work with professional, branded links that build recognition and trust with your audience.
Agencies
Manage multiple client accounts with organized link tracking and reporting for each brand.
Limitations and considerations
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You need an active Bitly account to use this integration with Buffer.
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Some advanced Bitly features, like custom domains, may require a paid Bitly plan.
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Analytics data syncs to your Bitly dashboard; you can view detailed metrics there.
Bitly and Buffer integration Frequently Asked Questions
Other integrations and workflows
More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
