Most SDR job posts ask you to sell AI. At Ada, you'd sell with it. Our sales development team uses AI every day to research accounts, personalize outreach, and free up time for the conversations that actually move deals forward. On August 5, we're opening our Toronto office so you can see what that looks like before you apply. Meet current BDRs, AEs, and hiring managers, hear the Ada story, and ask the questions you’ve always been curious about - over food and drinks. 📍 Ada Office, 46 Spadina Ave, Suite 500, Toronto 🗓️ Wednesday, August 5, 5–7 p.m. ET Space is limited - register in advance: https://hubs.ly/Q04rf2TC0
About us
With more than 550 AI agents deployed globally, Ada is the trusted leader in agentic customer experience. Activated by the ACX Operating Model—a combination of technology, methodology, and expertise—enterprises can easily create and manage high-performing AI agents that deliver personalized interactions across channels. Since 2016, Ada has powered more than 6.4 billion interactions for global brands like Ancestry, Cebu Pacific, IPSY, monday.com, Pinterest, Square, and Sky, delivering extraordinary experiences at scale. Learn more at ada.cx.
- Website
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https://www.ada.cx/
External link for ada CX
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Specialties
- Machine Learning, Customer Happiness, Artificial Intelligence, Customer Support, Chatbots, Virtual Assistants, ACX, Customer Service, Conversational AI, Customer Experience, CX, AI Customer Service, Customer Service Automation, and AI Agents
Products
ada CX
Conversational AI Software
ada is the AI customer service company making service extraordinary for everyone. With ada, improving your AI agent’s performance is as simple as four easy steps. 1. Focus on data that drives impact Track, analyze, and improve your AI agent’s performance—focus on resolutions, measure impact with real-time KPIs, and uncover opportunities for continuous improvement. 2. Preview your AI agent in action Refine and perfect your AI agent by simulating real conversations, enabling you to test, learn, and optimize its performance before launching it to your customers. 3. Continuously improve over time Provide feedback with confidence that your AI agent will continuously learn and grow with your business. 4. Automate across channels and languages Effortlessly connect with your customers in over 50 languages, reaching them on their preferred channels—whether through chat, voice, or email—ensuring exceptional customer support wherever they are.
Employees at ada CX
Locations
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Primary
Get directions
Toronto, Ontario, CA
Updates
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When a flight is cancelled, AI that answers and AI that acts look very different. Ada's 2026 research found only 24% of consumers say AI fully resolved their issue without a human. In travel, that gap doesn't sit in a dashboard. It shows up as churn, in the exact moment that decides loyalty. So on August 12, we're showing the difference live. No slides. You'll watch a disruption workflow live in the Ada platform: Ada-powered AI agents applying fare rules, validating eligibility, and confirming rebookings end to end, in 60 languages across the platform, including Voice AI. Airlines like Cebu Pacific and Malaysia Airlines already handle disruption this way. For Cebu Pacific, that's meant a 50%+ CSAT improvement and wait times under a minute during irregular operations. AI that answers tells a passenger their flight is cancelled. AI that acts gets them confirmed on the next one. Save your seat → https://hubs.ly/Q04qKhck0
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Congratulations to Annie Lau of 23andMe, our newest ACX Leader! 🎉 Annie is one of the most generous builders in our community. At today's ACX Community meet-up, she showed her peers how she uses Claude Skills to convert Playbooks Classic workflows to the updated Playbooks, and other members have already picked up her approach for their own builds. She's also a regular in our community group, problem-solving with others and giving our product team direct, specific feedback that we're using to improve the product for everyone. The ACX Leader recognition celebrates the customers who make this community better for everyone in it, and Annie is exactly that. Thank you, Annie! ❤️
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APAC isn't deploying AI to cut costs. It's deploying AI to win. That was the throughline at GCash iGnite 2026: Hyperdrive last week - 3,000 FinTech leaders, builders, merchants, and regulators from across APAC's digital economy, together at SMX Aura. Serving 100 million customers takes more than scale. It takes a new model for customer service entirely. GCash's AI agent is that model in production, and celebrating what their team has built was the best part of our week. Our CFO Long Dinh took the stage on what it takes to become an agentic organization today, not someday. Mobile-first, hyper-growth markets like the Philippines aren't catching up to global customer experience standards. They're setting them, and GCash is leading the way. Thank you Ignatius (Iggy), Miguel, Marcus for making it happen onsite. Salamat, GCash, for having us. Cutting costs was never the story. Winning is. Keep an eye on this, we have some exciting news to share very soon 👀 #iGnite2026 #WeAreGCash
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Ada is now on Instagram. Ada-powered AI agents can answer Instagram DMs natively: text and images in both directions, interactive replies, and human handoff supported end to end. Connecting is fully self-serve: sign in with Meta from the dashboard, and your agent is live in your DMs. Here's what that means for your customers: -A shopper replies to a story and gets stock and order status answered in seconds, not hours. -A traveler DMs mid-disruption and gets rebooking options right in the conversation. -A subscriber gets sign-in help in the app they already have open. The DM inbox is where customers reach brands first. Now it's where they get answers. Your customers are already in your Instagram DMs. Now your AI agent is too. Learn more here → https://lnkd.in/g4w_5BZY
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Every enterprise speaks its own language. Fare brands, account tiers, product names, shorthand no dictionary knows. For years, the workaround was stuffing terminology into prompts and custom instructions. So we built Glossary, and it's now generally available in Ada. It's a managed vocabulary for your AI agent: your terms, your translations per market, your definitions. Ada retrieves the relevant terms on every turn of every conversation and applies them to how the agent understands, searches, and responds. That's the capability. Here's the experience: -An airline's "Flex Plus" fare stays "Flex Plus" in Spanish, matched to the right fare rules. -A retailer's product names survive Danish untouched, so shoppers can actually find them. -A credit union's members are always "members," full stop. Every business has a private language. Your AI agent now speaks it. Learn more at https://lnkd.in/g7BSUGua
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On August 5, we're opening our Toronto office to anyone curious about a role on our Sales Development team. 📍 Ada Office, 46 Spadina Ave, Suite 500, Toronto 📆 Wednesday, August 5, 5–7 p.m. ET Most SDRs are told to sell AI. Ours sell with it - using it daily to research accounts, personalize outreach, and free up time for the conversations that actually move deals forward. Come meet the team, ask hard questions, and see if it's a fit before you apply. Space is limited - register below. #Hiring #SDR #SalesJobs #Toronto #Ada
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This is what it looks like to lead in the era of agentic CX. Meet Montie Steele of Aceable, our first-ever ACX Leader and someone who makes our entire customer community sharper by showing up and sharing what they know. Montie has been a steady presence at our educational events and a generous voice in our discussions. They gave a live walk-through of how Aceable uses MCP to build, analyze and optimize their most complex workflows, and improve cross-brand reporting. In doing so, they showcased what leading with AI in customer service looks like in practice, and sparked ideas that helped other members strengthen their own programs. Congratulations, Montie. Thank you for setting the standard. 👏 #ACXLeader #CustomerExperience #AI #AICX #ACX ada CX
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Join us on August 12th for a virtual session where we'll skip the slides and show you what resolution actually looks like, via the Ada platform. You'll also learn how airlines including Cebu Pacific and Malaysia Airlines use Ada's agentic AI platform to handle disruption at scale: completing rebookings, surfacing loyalty-aware options, and keeping passengers informed in real time, across every channel.
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For decades, we've measured voice AI success by how fast we could get someone off the phone. But what we really should be measuring is resolution, from understanding what's happening, reasoning through it, taking action across systems, and closing the loop without a handoff. In this issue of The ACX Brief, we're exploring what it takes to make that shift. Don't forget to subscribe!