Who's feeling that crisp fall air? We are 🙋♀️ And what better way to welcome the season than with our very first limited-edition SuperBelly flavour: Cranberry Orange. A bright, juicy blend of tart cranberry and zesty orange, truly the brightest sip of this busy season. And there's something else new in this launch: we've increased SuperBelly's electrolytes. As the hydration category evolves, we're seeing more brands lean into a "more is more" approach. At Blume, we don't believe more is always better. Our community is at the centre of every product decision we make, so we increased the electrolytes while keeping SuperBelly designed for everyday hydration to keep your gut doing what it does best, supporting you. Just the way they like it. Because hydration isn't just for athletes. It's for chasing your kids around all day. Long workdays. Busy mornings. Getting through a workout. Or simply realizing at 3pm that you've barely had any water 👀 Cranberry Orange is available now online on itsblume.com, Amazon, Well.ca, Indigo, and other select retailers! Cheers to fall! 🍊❤️
Blume
Food and Beverage Services
North Vancouver, British Columbia 30,956 followers
A Kinder Way to Wellness
About us
At Blume, we're creating a kinder wellness world. We're tapping into superfoods to lead a global wellness change that is rooted in kindness for both people and planet. We’re a community of learners, builders, and connectors who understand the transformative power of the collective. We are learning and leading with intention, soaking up even the small moments as we fill cups with wellness rituals you can feel good about indulging in. We create plant-based functional beverages made with organic superfoods and without refined sugars that support your energy, digestion and sleep.
- Website
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http://itsblume.com
External link for Blume
- Industry
- Food and Beverage Services
- Company size
- 2-10 employees
- Headquarters
- North Vancouver, British Columbia
- Type
- Privately Held
- Founded
- 2017
Employees at Blume
View 54 employees at Blume
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Locations
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North Vancouver, British Columbia, CA
Updates
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When data meets partnership 🤝 good things happen. Our SuperBelly pitch to Uniprix was a no in 2025. So, we came back this year with a full year of positive sales data (and a little persistence) to show their team exactly what SuperBelly could do for them on shelf. And it worked. Today, we’re thrilled to announce that SuperBelly is now available in 200+ Uniprix locations across Quebec 🎉 That means SuperBelly is now in every major pharmacy chain in the province, making it easier than ever for consumers to find us where they already shop. The lesson? In CPG, it’s not always an immediate yes. You don’t get to just skip to the good part. Sometimes, you have to put in the work, prove the opportunity and build the trust that turns a no into a yes. A huge thank you to Nicolas Duhamel and the entire Uniprix team for believing in the opportunity and partnering with us to bring SuperBelly to even more Quebec consumers. Find SuperBelly at your nearest Uniprix 👏 ________________________________________________________________ Les données sont la clé d’assurer un nouveau partenariat 🤝 Notre présentation de SuperBelly à Uniprix a été un non en 2025. Nous sommes donc revenus cette année avec une année complète de données de ventes positives (et un peu de persévérance) pour montrer à leur équipe exactement ce que SuperBelly pourrait faire pour eux en rayon. Aujourd'hui, nous sommes ravis d'annoncer que SuperBelly est maintenant disponible dans plus de 200 Uniprix au Québec 🎉 Cela signifie que SuperBelly est maintenant présent dans chaque grande chaîne de pharmacies de la province, ce qui facilite grandement la vie des consommateurs qui peuvent nous trouver où ils ont l'habitude de faire leurs achats. La leçon? Dans le secteur des biens de consommation, ce n'est pas toujours un oui immédiat. Vous ne pouvez pas simplement sauter à la partie gagnante. Parfois, vous devez effectuer le travail, démontrer l'opportunité et construire la confiance qui transforme un non en oui. Un grand merci à Nicolas Duhamel et à toute l'équipe d'Uniprix d'avoir cru en cette opportunité et de s'être associés à nous pour offrir SuperBelly à encore plus de consommateurs Québécois. Trouvez SuperBelly à votre Uniprix le plus proche 👏
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SuperBelly is officially on shelves at Fresh Thyme Market! For our Founder Karen, Fresh Thyme has always been a dream US retailer. A natural and organic grocer with a loyal wellness community at its core, exactly the kind of store where Blume belongs. A year ago, the answer for SuperBelly was, "no" (shoutout to lattes for making an early debut). The buyer said no, but then did something that changed everything: she told us why. Rather than a rejection, we got a roadmap. What had to change for SuperBelly to hit their shelves, an incredible insight and act of partnership that is so critical in this space. That conversation became fuel. It shaped our innovation pipeline, sharpened how we think about our product, and gave us a window into what this market truly cares about. We went back to work, and now we're in. Thank you Kayla Pinto for treating a small Canadian brand like a real partner, even before we were on your shelves. That kind of relationship is rare, and we don't take it lightly! If you're near a Fresh Thyme, go find us!!!
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There's a word we use a lot at Blume... scrappy. It got us thinking: you might be watching us launch nationwide at Costco right now and assume we got here overnight, or that we're some huge business. We didn't, and we aren't. We're a small, scrappy team with big dreams and a lot of love for our community and the truth is, it took us a while to get here. Here's some of the unsexy, scrappy work that Karen, our Founder & CEO did to build this brand 👀 1. Hand-labelled packaging in a living room. 2. Slept on friends' couches to save money while travelling for the business. 3. Did deliveries before and after her 9-5 to save on postage, back when Blume was still a side hustle. 4. Made latte samples at neighbouring cafes - ordered steamed milk, added our product, and delivered them straight to store managers. 5. Went on Dragon's Den, despite being an introvert with a real fear of public speaking! 6. Bought our own product off the shelf and handed it to employees to try, just to make sure someone did. While not the most glamorous, it's this work that got us here. Blume was born scrappy, and honestly? We still are. We're a small team of genuinely passionate people trying to make big things happen, for our brand and for the community who show up for us every day. What's the "unsexy work" that helped you build your brand? Tell us below 👇
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Last summer, we were in 50 Costco Canada clubs. This summer, we're in all 104. 🎉 Our new SuperBelly Variety Pack is officially available at every Costco Canada warehouse, coast to coast, for a limited time only. This time, we're pairing our two top-selling flavours: Strawberry Hibiscus + Mango Passionfruit - bundled in a Costco-exclusive format that only lives here! We're SO excited to hit the clubs once again with SuperBelly. This launch was a whole-team effort, everyone pulling in the same direction to make it happen. And on top of that, our community showed up, asking when we'd be back. Every single one of you got us here! A few thank-yous: → Costco Wholesale Canada - and especially Lesley McMillan, Hanh Nguyen, and Kimberly Eaton for continuing to bet on a small Canadian CPG brand. → Our production, ops, brand, and sales teams for scaling us from a 30-count pouch to a Costco-exclusive 45-count → Our community! For showing up, sipping, and spreading the word If you're near a Costco Canada location this summer, come say hi in the aisle. 👋 And if you're a retail partner, buyer, or peer in CPG... we're always open to a conversation. Blume is just getting started! ❤️🇨🇦
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400+ locations. A market we've believed in from the start 🇨🇦 Blume is officially on shelves at Jean Coutu, Québec's largest pharmacy retailer! This one means a lot to us. Québec has always been a region of huge opportunity, and growing awareness there has taken time and intentionality. Partnering with Jean Coutu is a reflection of that work paying off and a commitment to continuing to invest in French-speaking Canada. Jean Coutu is known for bringing innovative brands to its customers. Being chosen by a retailer with over 400 locations tells us something important: demand for kinder, everyday wellness products is growing. To the Jean Coutu team, THANK YOU for believing in what we're building. And to anyone in Québec, you can now find Blume on shelves across the province. 🤍
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Watching Blume take home both the Women in Leadership Scale-Up Award AND Entrepreneur of the Year at @ScaleUP was a moment we won't forget. To the founder who almost didn't apply - we're so glad you did! 💖
So excited to share that Blume won the Women in Leadership Scale-Up Award and Entrepreneur of the Year Award with ScaleUP! 🏆❤️ I wasn't in the room when the awards were announced. At 8.5 months pregnant, no airline was particularly interested in having me onboard... so fair. But in a way, it feels fitting. Because what matters most isn't what people say about you when you're in the room. It's what they say when you're not. I actually almost didn't submit an application. Advisors pushed me to apply. Teammates helped me shape my story. The people closest to me believed in my worth long before I did. And that reminded me of something important: Your reputation isn't built by what you say about yourself, or even by the awards you win. It's built by the people who experience you every day. The team members who witness the hard conversations. The partners who see how you show up when things get difficult. The colleagues who know whether your values hold up under pressure. As I am about to welcome my first baby into the world, with all the excitement and fears that come with that, I'm incredibly proud of these awards. But the real privilege is continued responsibility of earning the trust and respect of the people you work alongside every day. I feel so lucky to be surrounded by a community that has challenged me, supported me, and encouraged me to keep growing. You become who you surround yourself with and I want to work everyday to earn their respect. I'm sure they will tell you some days I do better than others 🙃 . If these awards reflect anything, it's the quality of the people I've been fortunate enough to build with, learn from, and be supported by throughout this journey. So while I couldn't be there to accept them in person, I'm deeply grateful for the people who stood in my corner when I almost didn't put myself forward at all. A special thank you to Mike Fata for encouraging me to apply, and to the wonderful Taylor Stokal, MSc for spreading the Blume story in Calgary and accepting the awards on behalf of our team 💖 . #CPG #Blume #Scaleupweek #Womeninleadership
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Blume is looking for its next community bestie and maybe it's you! 👀 We need someone who's organized, a great communicator, energized by connection, and passionate about health and wellness - bonus points if you love a good brand activation! 🍓 Community & Customer Experience Coordinator // Vancouver, Toronto, or LA preferred, full details in the link - go go go! 🙏