Connect Brand Management - CBM

#CHFAnow Exhibitor Spotlight: VAHDAM® India We’re excited to welcome VAHDAM India to the CBM family! Rooted in India’s rich tea traditions, the brand offers an expansive collection of teas, herbal infusions and latte mixes featuring ingredients like turmeric, ginger, tulsi, moringa, ashwagandha and chamomile. With a focus on freshness and responsible sourcing, their teas are sourced directly from renowned gardens across India, handpicked and packaged fresh at the source. Through their TEACH ME initiative, 1% of revenue is directed toward the education of farmers’ children in India. The lineup includes USDA Organic and Non-GMO Project Verified options, while the brand is also Climate Neutral Certified. From classic teas to vibrant herbal blends and golden milk lattes, VAHDAM brings centuries-old ingredients into colourful, modern formats made for today’s tea drinker. #CHFA Toronto • Booth 2029 #CPG #WellnessTea #BrandSpotlight

#CHFAnow Exhibitor Spotlight: The Cultured Coconut The Cultured Coconut packs a lot into a single spoonful. Their coconut-based probiotic is traditionally fermented using milk kefir grains, with more than 40 strains and over four trillion CFUs per tablespoon. With its naturally tangy flavour, it can be enjoyed straight from the spoon or easily added to foods and drinks. Made in Nova Scotia, this woman-owned Canadian brand is CDHF Certified, with its concentrated probiotic earning a loyal following well beyond its East Coast roots. #CHFA Toronto • Booth 2033 #CPG #GutHealth #BrandSpotlight

#CHFAnow Exhibitor Spotlight: Sober Carpenter Just in time for fall, Sober Carpenter’s limited-edition Oktoberfest puts a non-alcoholic spin on the classic German festival style. This dark Märzen pours a deep amber, with smooth toasted malt and a hint of caramel. Founded in Quebec by two beer-loving brothers, Sober Carpenter has grown from home-brewing experiments into an award-winning Canadian non-alcoholic beer brand, with a lineup spanning IPAs, lagers, ales and cider. And Oktoberfest isn’t the only limited release to look out for. Their New England IPA is also available for a limited time, with a golden haze, notes of citrus and stone fruit, and restrained bitterness. #CHFA Toronto • Booth 2026 #CPG #NonAlcoholic #BrandSpotlight

#CHFAnow Exhibitor Spotlight: jack & annie's Jack & Annie’s is bringing even more jackfruit goodness to CHFA Toronto! With jackfruit always as the first ingredient, the brand transforms this versatile fruit into familiar plant-based favourites. New to the Canadian lineup are Crispy Fish-Free Fillets and Savory Breakfast Sausage Patties. Made in Canada, the two new additions offer even more ways to bring jackfruit to the table, from a crispy fish-free option to a savoury take on a breakfast classic. Behind Jack & Annie’s is founder Annie Ryu’s mission to put an underutilized crop to good use while creating additional income opportunities for jackfruit farming families in India. It’s a story that started with an unexpected fruit and has grown into a whole new way of looking at plant-based food. #CHFA Toronto • Booth 2017 #CPG #PlantBased #BrandSpotlight

#CHFAnow Exhibitor Spotlight: OG GHEE (Vresh Foods) We’re excited to welcome OG GHEE to the CBM family! Rooted in 4,000 years of South Asian culinary tradition, OG GHEE brings traditionally made ghee to the contemporary Canadian kitchen. Made by simmering butter until it caramelizes, their Original Ghee uses butter sourced from Canadian farmers through farmer-owned cooperatives. Alongside the Original, the lineup includes flavour infusions like Herb & Garlic and Chai Spice. OG GHEE has also partnered with Ontario’s St. Brigid’s Creamery to create an Organic & Grass Fed Ghee made with A2 organic grass-fed Jersey butter. Heading to CHFA Toronto Conference Day this Friday? OG GHEE founder Vresh Naga will take the Brand School stage for “GHEE ISN’T CLARIFIED BUTTER: Myths, Mislabelling, and What’s Really in Your Jar.” The session will explore misconceptions surrounding ghee, including what distinguishes traditionally made ghee from clarified butter and why those differences matter. #CHFABrandSchool: Friday, September 25 | 4:15–5:00 PM | Room 200A, Automotive Building #CPG #Ghee #BrandSpotlight

#CHFAnow Exhibitor Spotlight: Rawesome Montreal-born Rawesome has been putting its own spin on plant-based indulgence since 2016, creating gourmet vegan foods made with simple, nourishing whole-food ingredients. Rawesome was the first to introduce vegan cheesecake and cashew cream cheese to the Quebec market. Since then, the brand has grown beyond its Montreal roots, bringing its rich and creamy take on plant-based foods to customers across Canada. Vegan and gluten-free, with a focus on organic ingredients and a clean-label approach, Rawesome is putting the spotlight at CHFA on its cultured cashew cream cheese line, now with an improved, even creamier texture. #CHFA Toronto • Booth 2032 #CPG #PlantBased #BrandSpotlight

#CHFAnow Exhibitor Spotlight: Sana Since 2019, Canadian family-owned SANA has been rethinking chocolate with a focus on indulgence, balance and ingredients that fit a better-for-you approach. Their lineup of chocolate bites, bars and spreads is made with no added sugar, no palm oil and no preservatives, using monk fruit for sweetness. The latest addition to the lineup is Pistachio Bites, pairing a milk chocolaty shell with a smooth pistachio centre. With 6g of protein and 3g of fibre per serving, no added sugar and a gluten-free recipe, the new flavour brings one of the biggest current flavour trends to SANA’s signature Bites. From longtime favourites to new releases, SANA continues to grow its Canadian-made chocolate lineup while staying true to the idea that started it all: creating indulgent treats without the added sugar. #CHFA Toronto • Booth 2018 #CPG #NoAddedSugar #BrandSpotlight

#CHFAnow Exhibitor Spotlight: Sana Since 2019, Canadian family-owned SANA has been rethinking chocolate with a focus on indulgence, balance and ingredients that fit a better-for-you approach. Their lineup of chocolate bites, bars and spreads is made with no added sugar, no palm oil and no preservatives, using monk fruit for sweetness. The latest addition to the lineup is Pistachio Bites, pairing a milk chocolaty shell with a smooth pistachio centre. With 6g of protein and 3g of fibre per serving, no added sugar and a gluten-free recipe, the new flavour brings one of the biggest current flavour trends to SANA’s signature Bites. From longtime favourites to new releases, SANA continues to grow its Canadian-made chocolate lineup while staying true to the idea that started it all: creating indulgent treats without the added sugar. #CHFA Toronto • Booth 2018 #CPG #NoAddedSugar #BrandSpotlight

#CHFAnow Exhibitor Spotlight: Rawesome Montreal-born Rawesome has been putting its own spin on plant-based indulgence since 2016, creating gourmet vegan foods made with simple, nourishing whole-food ingredients. Rawesome was the first to introduce vegan cheesecake and cashew cream cheese to the Quebec market. Since then, the brand has grown beyond its Montreal roots, bringing its rich and creamy take on plant-based foods to customers across Canada. Vegan and gluten-free, with a focus on organic ingredients and a clean-label approach, Rawesome is putting the spotlight at CHFA on its cultured cashew cream cheese line, now with an improved, even creamier texture. #CHFA Toronto • Booth 2032 #CPG #PlantBased #BrandSpotlight

#CHFAnow Exhibitor Spotlight: OG GHEE (Vresh Foods) We’re excited to welcome OG GHEE to the CBM family! Rooted in 4,000 years of South Asian culinary tradition, OG GHEE brings traditionally made ghee to the contemporary Canadian kitchen. Made by simmering butter until it caramelizes, their Original Ghee uses butter sourced from Canadian farmers through farmer-owned cooperatives. Alongside the Original, the lineup includes flavour infusions like Herb & Garlic and Chai Spice. OG GHEE has also partnered with Ontario’s St. Brigid’s Creamery to create an Organic & Grass Fed Ghee made with A2 organic grass-fed Jersey butter. Heading to CHFA Toronto Conference Day this Friday? OG GHEE founder Vresh Naga will take the Brand School stage for “GHEE ISN’T CLARIFIED BUTTER: Myths, Mislabelling, and What’s Really in Your Jar.” The session will explore misconceptions surrounding ghee, including what distinguishes traditionally made ghee from clarified butter and why those differences matter. #CHFABrandSchool: Friday, September 25 | 4:15–5:00 PM | Room 200A, Automotive Building #CPG #Ghee #BrandSpotlight