Darabase

Over a year ago — before the current acceleration in smartglasses — our co-founder Dominic Collins sat down with AR attorney Brian Wassom to discuss a question that’s only becoming more relevant: How enforceable is AR on real-world property? One line from that conversation remains particularly relevant: “By and large, it won’t necessarily be the law changing. It will be changing our understandings and applications of well established legal principles to this new medium.” AR isn’t a legal vacuum. - Property law already exists. - Trespass and nuisance doctrine already exist. - Trademark and commercial speech law already exist. In commercial contexts, frameworks like the Lanham Act govern false endorsement and consumer confusion. This matters because scalable AR advertising only works when legal incentives are aligned. The more useful framing isn’t: Does every AR placement legally require permission? It’s... As spatial media scales, why would serious platforms and global brands ignore structured rights frameworks? They won’t — because scale increases litigation risk, regulatory exposure, and brand liability. New media doesn’t emerge outside legal frameworks — it matures within them. The legal foundation for spatial media is already there. Full discussion here: https://lnkd.in/gVnwq8YF

Really enjoyed joining The Ad Podcast to talk about the future of AR, smart-glasses media, and why Property Digital Rights (PDRs) may become one of the most important — and most overlooked — foundations of the spatial computing economy. In this clip, I share how Darabase is building the world’s first rights-backed AR media ad network, enabling brands to activate AR campaigns safely, legally, and contextually on real-world locations — with property-owner consent built in from day one. Big thanks to Dylan Conroy and Paula Chiocchi from Outward Media, Inc. (OMI) for the thoughtful questions and great discussion. Full interview here: https://lnkd.in/gqq6kr8u #AugmentedReality #SpatialComputing #AdTech #PropTech #OOH #ARAdvertising #PropertyDigitalRights #SmartGlasses #FutureOfMedia #Darabase

A real pleasure to return to my alma mater, the Schulich School of Business - York University, where they’ve launched the first-of-its-kind Future of Marketing Institute, a global think tank exploring how technology is reshaping the marketing landscape. Huge thanks to Professor M. David Rice Ph.D. for the warm welcome and for inviting Darabase to share how immersive AR advertising is shaping — and soon transforming — the future of marketing and media. Exciting to see Schulich leading at the intersection of spatial computing, AdTech, and property digital rights. Curious how AR will reshape media and brand experiences? Let’s connect. #Schulich #FutureOfMarketing #AugmentedReality #AdTech #SpatialComputing #Darabase

Smartglasses momentum is accelerating — and the market is starting to see what’s coming. In recent weeks we’ve seen major moves: • Ray-Ban | Meta AI glasses helped EssilorLuxottica reach a record-high share price, adding nearly $20 billion in market value. • Amazon introduced AI-powered smart glasses for delivery drivers, bringing AR into daily operations. • Alibaba launched its Quark AI Glasses in China, powered by its own LLM assistant. From logistics to fashion, the world’s biggest tech companies are racing to bring context-aware computing into everyday life. The implications go far beyond hardware — they redefine how digital content and media interact with the physical world. At Darabase, we’ve been focused on that intersection from day one — helping build the infrastructure that ensures this next wave of spatial experiences is rights-backed, scalable, and ready for the mainstream. #AR #SmartGlasses #AdTech #SpatialComputing #Darabase #AugmentedReality #AI #XR