Ecotrend Ecologics Ltd.

We’re proud to be a Gold Sponsor of CHFA NOW Toronto 2026. Join us from September 25th to 27th and connect with our team as we come together with retailers and brands from across the natural health and wellness community. Stop by to meet our team, learn more about the brands we represent, and discover what’s new from the brands joining us at this year’s show. We look forward to seeing you at CHFA NOW Toronto 2026. #CHFANOW

The Matcha Market Is Growing Rapidly and Many Consumers Are Feeling Confused. Over the past several years, matcha has transformed from a traditional Japanese tea into a global wellness category and it’s exciting to see more people discovering matcha for the first time. However, as the category grows, so does the number of products, marketing messages, and claims surrounding it. Today, consumers are seeing terms like “matcha” and “ceremonial grade” everywhere and may not realize that these terms are not universally regulated. This opens the door to questions surrounding, product quality, sourcing standards, cultivation methods, and authenticity. All of which vary from brand to brand. Meanwhile, tea producers in Japan are facing growing pressure from rising global demand, increasing raw material costs, and greater competition for high-quality tencha. This rapidly changing landscape has made it increasingly difficult for consumers to navigate. We believe they are genuinely struggling to make informed choices amidst a sea of options. At DōMatcha®, believe transparency matters. Every person who chooses our products is placing trust in something that becomes part of their daily routine, and we take that responsibility seriously. We’ve chosen to stay focused on the same standards we’ve followed from the beginning: • 100% Japanese sourced • Shade-grown • Tencha processed • Fully traceable to origin As the category continues to evolve, we believe consumers will increasingly value authenticity, consistency, and clarity over marketing buzzwords. The future of matcha shouldn’t simply be about growth. It should also be about trust. John Harrison CEO & President DōMatcha® founder

We recently hosted a great event at Hycroft Manor in Vancouver, bringing together an amazing group of people for a day of connection and conversation. It was a fantastic opportunity to share products, build relationships, and create new opportunities together. The educational sessions gave attendees a deeper understanding of the products, highlighting their benefits and real-world applications. Thank you to all who attended, we appreciate your support and look forward to the next one.

We’ve always said it: Our brands are innovativing every day to deliver the very best in health and wellness industry. No Days Wasted® is a perfect example. Discover their new flavours now on ecotrend.ca or connect with your sales representative for more information 💚

Our latest new arrivals! One of the most popular categories on our website among retailers and practitioners. New products, new brands. Find more information here https://lnkd.in/gHzpdqiz, or ask your sales representative for more details.

We continue celebrating the incredible wellness community we’ve built over the past 40 years. An evening full of laughter, meaningful conversations, and thoughtful discussions about the future of Ecotrend and the challenges shaping our industry. Thank you to everyone who joined us and made this event so special.!

Confirm your order at checkout and make adjustments in just one step. Easily increase or decrease product quantities to save time and skip unnecessary steps. Fast, simple, and seamless. 👏 📦

We would not have been able to celebrate our 40th anniversary without the constant support of the brands we have worked with throughout all these years. 💚 To each of them, thank you for making this CHFA NOW Vancouver tradeshow unforgettable.

What we love most about CHFA NOW Vancouver is seeing the people behind the brands, behind the products that benefit hundreds of thousands of people. That is what this show was all about: a truly unmatched experience. 💚

It’s time to recap with all our vendors from this edition of CHFA NOW Vancouver! 👏 💚 An edition that will go down in Ecotrend’s history as we proudly celebrated 40 years of growing together.