Launching a new product is exciting. Launching it across retailers, while sampling, running paid media, and managing dozens of moving pieces at once is where things can get complicated. This summer, we launched Flow Sparkling across retail - bringing our naturally alkaline spring water to the sparkling water aisle with four refreshing flavours: Original, Lemon + Ginger, Wild Berry, and Cucumber + Mint. With a lean team moving quickly, we needed a way to give our field and marketing teams the flexibility to spend when and where they needed to, without adding unnecessary friction. That’s where Venn came in. From in-store sampling and purchasing product on the go, to managing digital advertising spend, Venn gave our team the tools to move quickly while keeping finance in the loop with clear visibility into every expense. We’re excited to share this behind-the-scenes look at what a Flow Sparkling launch actually looks like. Read the full case study: https://lnkd.in/gNTrXfiN
About us
Flow is North America’s first social water brand - created with a simple mission: bring people a better water experience while treading lighter on the planet. We bottle naturally alkaline spring water sourced locally and sustainably, delivering essential minerals and electrolytes in every sip. We didn’t want to be another treated or re-filtered tap water in plastic. We wanted something real. So we set out to build a brand rooted in nature, wellness, and responsibility. When we couldn’t find it, we made it. Our water begins its journey in a limestone aquifer on a family-owned property in Mildmay, Ontario. Over thousands of years, it naturally absorbs minerals and electrolytes that give Flow its smooth, refreshing taste and naturally alkaline pH. To protect both the water and the planet, we partnered with Tetra Pak to create low–carbon footprint packaging that’s PET and BPA-free. More than two-thirds of every carton is made from responsibly sourced paperboard, never from old-growth forests or rainforests. The structure is designed to use only the material necessary for stability, making our cartons remarkably lightweight: roughly 95–97% water, and just 3-5% package. Together with Tetra Pak, we’re working toward fully renewable packaging - because great water should come with good intentions.
- Website
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http://www.flowhydration.com
External link for Flow Hydration
- Industry
- Food and Beverage Services
- Company size
- 11-50 employees
- Headquarters
- Aurora, Ontario
- Type
- Privately Held
Locations
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Primary
Get directions
155 Industrial Pkwy S
Aurora, Ontario L4G 3G6, CA
Employees at Flow Hydration
Updates
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Toronto, we’re heading to Canadian Health Food Association's CHFA NOW . 💧 Find Flow at Booth 413 at Exhibition Place on September 26 + 27. We’ll be pouring our sparkling lineup all weekend, from refreshing flavoured options to our original unflavoured sparkling spring water. Come by, taste your way through the range, meet the Flow team — and stick around for a few games and chances to win prizes. See you there. ✨ . . . #CHFANOW #CHFANOWToronto #NaturalProducts #CPG
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💧 Flow is hiring! As we continue to build Flow into a leading premium hydration brand across Canada and the US, we’re expanding our commercial team with two key roles: Trade Marketing Manager Own and elevate how Flow shows up at retail — building scalable trade marketing programs, supporting customer-specific plans, driving launches and activations, and helping turn our retail strategy into measurable growth. National Account Manager, Foodservice & Hospitality Build and grow Flow’s presence across foodservice and hospitality, developing strategic customer relationships and opening new opportunities for the brand in high-impact channels. These are both high-impact roles for people who want to build, not just maintain. You’ll have the opportunity to shape how a growing Canadian brand shows up in market, work cross-functionally across the business, and play a meaningful role in our next stage of growth. If you’re commercially minded, entrepreneurial, and excited about where hydration is going, we want to hear from you! 👉 Explore both opportunities and apply: https://lnkd.in/dUAX8j_j
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This month, every Flow order can make a difference. For the entire month, we're donating $1 from every case ordered online to SickKids Foundation, helping support world-class care, groundbreaking research, and healthier futures for children and their families. At Flow, we believe small everyday choices can create meaningful impact. We're proud to partner with SickKids Foundation and support the incredible work they do for children across Canada. Every sip counts 💧 Shop flowhydration.ca and help us give back this September.
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Flow Hydration reposted this
Everyone's optimizing for digital impressions, but we just watched 1,100+ runners hold our client's product at sunrise on Rockaway Beach. Marketing has spent 15 years chasing digital efficiency. Lower CPMs. Better attribution. More granular targeting. It's worked, but somewhere along the way, brands lost the moment someone actually holds what you're selling. Last month, we set up Flow Hydration at the finish line of 5K on the Beach in Rockaway, NY. Hundreds of cartons, stacked and ready before sunrise. Then the race happened. And a ton of amazing moments with it. A runner grabbing a carton mid-cooldown, still catching his breath. Finishers hugging at the finish line, one literally holding the product in her hand as the photo was taken. A banner on the boardwalk fence, "Naturally refreshing beyond the finish line," catching every runner finishing the race. And all of those photos reshared to social media for tens of thousands of more organic impressions. That's not just an impression. That's a brand entering someone's hardest, most physically real 45 minutes of the year, and staying in their hand afterward. We can tell you the impressions, EMV, conversion rates, etc. But the more important thing is that 1,100 people now associate their product with the exact feeling of crossing a finish line. Here's our prediction: in 5 years, full funnel IRL marketing won't be a nice-to-have. It'll be table stakes. Memorable IRL touch points, high-quality UGC, and digital re-targeting for the post-event relationship. That's the future we're building. Thanks for the partnership on this one Brittany T. David Alfano #brands #CPG #marketing #eventmarketing
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Toronto - we’re on a billboard! Flow is officially LIVE at Sankofa Square, and we couldn’t be more excited to be up in the heart of the city, featuring Duan Asemota, OLY 🇨🇦💧
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Flow Hydration reposted this
A spot in the showcase is always worth celebrating. 🥂Sparkling Flow has launched in the US🫧✨ We’re excited to be featured with a page 8 spotlight in BevNET’s 2026 Natural Beverage Showcase! The feature highlights Flow’s naturally alkaline mineral spring water—our newest addition, Flow Sparkling. Made with naturally occurring electrolytes and minerals, it brings the Flow experience to the sparkling water set in four refreshing flavors: Original, Wild Berry, Lemon + Ginger, and Cucumber + Mint. A pretty great way to make a splash. 💦✨ BevNET Magazine and is now available online at bevnet.com/magazine. A full digital version of the showcase directly at https://lnkd.in/ey3a23Sj. #FlowHydration #FlowSparkling #BevNET #NaturalBeverages #Hydration
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We're excited to share that Flow Sparkling is now available in the U.S. 🇺🇸🫧 Made with naturally alkaline spring water, naturally occurring electrolytes and minerals, Flow Sparkling is a refreshing way to stay hydrated without compromising on taste. Our Sparkling water is available in Original, Wild Berry, Lemon + Ginger, and Cucumber + Mint! For the next week, you can pre-order from our website and receive a little something special: www.flowhydration.com 💙 Here's to a new way to sparkle!
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Our team is growing! We're looking for two roles on our marketing team: a Marketing Specialist and an E-Commerce Coordinator to help bring Flow to life online, in-store, and everywhere in between. From creating memorable retail moments to making every digital touchpoint feel thoughtful and inspiring, these roles will help shape how our community connects with Flow. Know someone who’d be a perfect fit (or is that you)? Apply now: https://lnkd.in/gtSxvAbq
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