Gigi

Excited to share that Gigi won the Amazon Ads 2026 Global Programmatic Optimization Partner Award 🏆 We're so proud of our team, and honoured to have won a global partner award 2 years in a row for our work with Amazon and agentic AI. This year, we share our win with our partners at Code3. Working together, we launched a first-of-its-kind multi-tenant data collaboration via Amazon Publisher Cloud and AWS Clean Rooms on AMC, helping Nordic Naturals drive full-funnel programmatic performance via live sports CTV activations. #AmazonPartnerAwards2026 Amazon Ads Partners #AmazonAds

Every ad platform's agentic AI bets converge on the same thing: easy buttons. Set an objective, hand over the catalog, launch in minutes. They are excellent. They cannot produce alpha. Amazon is raising the floor for every advertiser—and it is their place to do so. Most advertisers will be better off for it. But easy buttons converge inputs, and converged inputs converge outputs. That's the market, not the edge. In this week's Cherry Picked, Adam breaks down what this week's unBoxed announcements reveal about where Amazon's agentic bets are actually aimed—and why the enterprises who properly invest in agentic AI will create compounding IP that no easy button will ever produce. Read this week's full edition ➡️ https://lnkd.in/ef38eBds Subscribe to Cherry Picked now ➡️ https://lnkd.in/gJ8urT5E

The Gigi Suite is open and ready for business 🍒 ☕️ Fuel your unBoxed with fresh coffee at our espresso bar 🧢 Deck yourself out in the latest Gigi swag and take home a mug 👬 And most importantly, hang with the Gigi crew

"Internally, using Gigi manifests as improved efficiency. For our clients, it's stronger results." — Kyle Martins For Wpromote, hiring Gigi allows them to run their existing playbook 3x faster, save 77+ hours a week, and take on strategies they couldn't operationalize before, like scaled DMA exclusion for incrementality testing. For one pet care client (with 3 brands under one roof), this resulted in scaled performance, driving: 📈 129% increase in sales 📈 17% increase in ROAS 📈 118% increase in monthly purchases Watch part 2 of 2 now 🏆

Heading to unBoxed next week? Join the Gigi team at Gigi's Espresso Bar ☕️ Catch up on the latest conversations in agentic AI while sipping a fresh espresso. Exclusively at the Gigi Suite in the St.Regis, Sept 28-30th. Reach out to Adam Epstein or Kyra Petticrew to book a time to stop by.

The best interface might be no interface. In an AI-first product, you don't need a settings page to manage your team or a menu to hunt through. You just ask Gigi, and it's done. We're launching "Always-On," a new video series about the product and design choices behind building AI-first. In episode one, Gloria and Mikayla talk about why less UI is the goal. Check out the first episode below 👇

You can't feel the magic for your customers. You can build the tasks, set up the workflows, eliminate every point of friction in onboarding—and still watch engagement flatline. In this week's Cherry Picked, Adam Epstein breaks down why task acceptance was the wrong product market fit signal, and what a single chat prompt changed about how Gigi thinks about onboarding entirely. The magic only lands when customers prompt Gigi to take action themselves and watch it happen. Read this week's full edition ➡️ https://lnkd.in/gyjJGAFY Subscribe to Cherry Picked now ➡️ https://lnkd.in/gJ8urT5E

The best teams don't just adopt AI. They operationalize it. Wpromote is scaling fast on the Amazon DSP: 20% growth in DSP investment this year, 40% in non-endemic advertisers, with 2027 targets climbing to 30% across both. Meet the team turning agentic AI into the infrastructure behind how they run Amazon DSP, freeing traders from manual levers to focus on strategic, high-impact work. "A lot of holdcos and other advertisers say 'we use AI,' but they don't really demonstrate the agility that proves it." — Darren D'Altorio, Sr Vice President of Paid Media Part 1 of 2 🎯

Fuel your unBoxed at Gigi's Espresso Bar ☕️ Take a break. Grab a coffee. Gigi's on 24/7. Exclusively at the Gigi Suite in the St.Regis San Francisco | Sept 28-30 Hit up Adam Epstein or Kyra Petticrew to book a time to stop by!

Every button you push is a step a vendor decided you should take yourself. But that expectation is shifting, and fast. The bar two years ago was: answer my question. Today it's: do the work. Imperative software makes you specify the steps. Declarative software lets you specify the outcome and works out the steps itself. In this week's Cherry Picked, Adam Epstein breaks down what that shift looks like in practice. Read this week's edition ➡️ https://lnkd.in/dhcvQrAN Subscribe to Cherry Picked now ➡️ https://lnkd.in/gJ8urT5E