IAB Canada

October is packed with opportunities to learn, connect, and stay current with the digital advertising landscape. This month at IAB Canada, sharpen your skills with courses in Paid Search, Digital Media Sales, and Programmatic Media, or join industry experts for webinars exploring holiday shopping strategy and the evolution of Canadian streaming. Whether you’re building practical skills or keeping pace with emerging trends, there’s an opportunity to learn this October. Explore what’s ahead and register: https://hubs.ly/Q04yQK6w0 #IABCanada #DigitalAdvertising #DigitalMedia #ProfessionalDevelopment #IndustryEducation

The Creator Intelligence conversation continues. Following our Toronto Data Night, we captured some of the key perspectives shaping creator strategy, collaboration, measurement and scale. Read what emerged from Toronto, then join us in Vancouver on November 4 as a new group of industry voices takes the conversation forward. Read the recap: https://hubs.ly/Q04yNC1P0 #IABCanada #CreatorIntelligence #CreatorMarketing

The learning continues this fall with IAB Canada’s upcoming digital media courses, plus new November dates for two of our foundational programs. October 6 & 7 | Paid Search Marketing October 20 & 21 | Digital Media Sales October 27 & 28 | Programmatic Media New dates: November 17 | Digital Media Fundamentals November 18 | Digital Media Buying & Planning Build practical skills, refresh your knowledge and keep pace with the evolving digital media landscape. Explore upcoming courses and find your next learning opportunity: https://hubs.ly/Q04yvq-B0 #IABCanada #DigitalMedia #DigitalSkills #ProfessionalDevelopment

IAB Canada's President Sonia Carreno has been appointed Chief Executive Officer of IAB Europe.   Since joining IAB Canada in 2015, Sonia has grown our membership and strengthened our work in privacy, research, education and public policy. She has helped the Canadian digital advertising industry navigate major changes and brought its perspective to international discussions.   “I am enormously proud of what we have built at IAB Canada,” Sonia said.   Sonia will continue to lead IAB Canada over the coming months while our Board of Directors completes its succession process. She will work with the Board and team on a planned handover before assuming her new role.   Please join us in congratulating Sonia and thanking her for her leadership. Read more: https://lnkd.in/gjawEytF

We’re pleased to welcome Ophélie Princé (Magnite) as Co-Chair, joining Walder Amaya (APEX Mobile Media). The Ad Tech Council brings industry leaders together to share expertise, address emerging challenges, and advance the technologies and standards shaping digital advertising in Canada. Interested in contributing? IAB Canada members are invited to join our Councils and Committees and help shape the conversations moving our industry forward. Learn more and get involved: https://hubs.ly/Q04ylzgv0 #IABCanada #AdTech #DigitalAdvertising #IndustryLeadership

Yesterday, we went Back to School with an afternoon focused on building practical digital media knowledge and putting it to the test. A big thank you to our instructors Paolo Lacuna, Belinda Baugniet, CM, Kelly Thomas Nojaim and Yasmine Dang for sharing their expertise and making each session practical, engaging and relevant. Thank you to Roku and Microsoft Advertising for supporting the learning experience, and to Index Exchange for hosting us. #IABCanada #DigitalMedia #DigitalMarketing #ProfessionalDevelopment #DigitalSkills #MediaEducation

The holiday shopping season is coming. Is your media strategy ready? Join us on October 20 with The Trade Desk for Winning the Holiday Shopping Season: Trends, Data & Strategy for 2026, a webinar exploring the consumer and retail trends set to shape one of the most competitive periods of the year. Danny McConnell and Tisha Brathwaite of The Trade Desk will share research and insights on shifting shopping behaviours and the advertising strategies marketers should be considering for the season ahead. 📅 October 20, 2026 ⏰ 11:00 AM–12:00 PM ET 💻 Register: https://hubs.ly/Q04x_R__0 #IABCanada #TheTradeDesk #HolidayMarketing #DigitalAdvertising #RetailMedia

On Wednesday, we’re going Back to School. Three sessions. Three certificates. One afternoon dedicated to building practical skills across digital media, streaming, and search advertising. Join Paolo Lacuna (IAB Canada), Belinda Baugniet, CM (Roku), and Kelly Thomas Nojaim and Yasmine Dang (Microsoft Advertising) for a focused afternoon of learning designed to strengthen your digital toolkit. 📅 September 23 📍 Index Exchange, Toronto There’s still time to save your seat: https://hubs.ly/Q04x_Bq_0 #IABCanada #DigitalAdvertising #DigitalMedia #ProfessionalDevelopment

Creator Intelligence is on the move ✈️ Following an insightful evening in Toronto, Data Night: Creator Intelligence is heading west to Vancouver. Join IAB Canada on October 22 as we bring the conversation to the West Coast, exploring how creator marketing is evolving across strategy, collaboration, measurement and scale. New city. New perspectives. Continuing the conversation on what’s next for creator marketing in Canada. 📍 Fifth Avenue Cinemas, Vancouver 📅 Wednesday, November 4, 2026 🔗 https://lnkd.in/gaypp6Av/?utm_campaign=2026EVENTS&utm_source=linkedin&utm_medium=paid&utm_id=805008853&hsa_acc=507621123&hsa_cam=805008853&hsa_grp=895413173&hsa_ad=1566875243&hsa_net=linkedin&hsa_ver=3 Stay tuned for program and speaker announcements. #IABCanada #CreatorIntelligence #CreatorMarketing #DataNight

6 Days to Go! Three sessions. Three certifications. One afternoon to build your digital media knowledge. Join IAB Canada, Roku and Microsoft Advertising on September 23 for Industry Back to School, an afternoon of focused learning across: Digital Media Fundamentals, Streaming Advertising and Search Advertising Hosted at Index Exchange at The Well, each session combines practical industry learning with the opportunity to earn a certification. 📅 September 23 | 1:00–4:00 PM ET 📍 Index Exchange at The Well, Toronto 🔗 https://hubs.ly/Q04xPc9M0 #TalentDevelopment #DigitalMedia #TorontoWorkshop