Margaux Clement Cousineau

Whether you’re stepping into a brand leadership role or collaborating on a cross‑functional team, strong brand planning is essential to driving meaningful impact. This course will offer practical insights and tools to help you confidently lead or actively participate in brand planning, including: ✔️  How to navigate Canadian promotional regulations ✔️  Strategies to shape and accelerate brand success throughout its lifecycle ✔️ Insights into pricing, reimbursement, and environmental influences impacting commercialization ✔️ Approaches to leveraging data and channels to maximize performance ✔️  Techniques for effective audience segmentation and targeting ✔️ Real-world case studies from seasoned industry executives If you’re looking to strengthen your strategic thinking, enhance cross-functional collaboration, or simply bring more impact to your brand planning efforts, this course is an incredible opportunity to learn, apply, and grow alongside industry leaders. 2026 Spring Toronto 🗓️ April 13, 14 & 27, 28 👉 Enroll now and elevate your impact: https://lnkd.in/gNzjir48

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What if your website was not compliant in Quebec—and you didn’t even know it?   Businesses must offer content in French that is equivalent to the English—even online and on social media. You’d be surprised by how many businesses and web developers think they are compliant, but in fact are not.   We regularly support teams that: • use automatic translation without rereading • forget to translate some forms or buttons • believe that they are not affected because they don’t have any clients in Quebec   And yet, because their content is accessible here, they are affected. We see these situations on a weekly basis.   Based on this reality, we decided to create a new à la carte service: - to help you comply easily by offering you actionable solutions - without overwhelming your teams - and without going over budget   👀 Stay in the know: We’ll be revealing everything very soon.   #compliance #bill14 #charter #website #digitalcontent #marketing #frenchlanguage #advertising #company #quebec

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Gwynne Fane, VP of Marketing at LGM, was recently featured as a guest author in Sustainable Biz Canada. Gwynne shares how brands can move beyond just reporting metrics to telling an authentic #sustainability stories that stick. She offers practical guidance on: 🔹 Aligning purpose with profit 🔹 Using real people as storytelling protagonists 🔹 Translating data into narratives that resonate It’s a must‑read for marketers and leaders looking to communicate #ESG commitments with both credibility and heart. 🔗 Read the full article: https://lnkd.in/gQfQh6mt #MarketingInsights #PurposeDrivenBusiness #SustainableBusiness #BrandStrategy

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Inside the Agency | Episode 1: TITAN ONE 🎥 Introducing Inside the Agency — an original series by TRMA that takes you behind the scenes of marketing agencies across Toronto, revealing the questions, the work, and the careers taking shape behind closed doors. Episode 1, featuring Titan One Inc., looks inside an agency that blends strategy, design, and performance-driven marketing to build impactful brands. #TitanOne #InsideTheAgency #TRMA

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From Vancouver’s SeaWall to Toronto’s TTC — Millennials are Outside. And They’re Paying Attention. Millennials (ages 27–44) are the largest working-age group in Canada. They’re tech-savvy, purpose-driven, and constantly on the go. If your brand isn’t showing up in the real world, you’re missing the moment. Out-of-Home + Experiential is how we drive connection. 🔹 83% of Canadian millennials notice OOH ads weekly 🔹 67% take action after seeing OOH — from Googling a brand to sharing it on social 🔹 They over-index in urban exploration, event attendance, and commuting 🔹 They crave real-life experiences and brand authenticity Here’s how we help brands meet them where they actually are: 🚋 Transit Domination in Toronto & Montreal Show up on TTC, STM, and GO lines where they ride daily 🧊 Interactive Pop-Ups in Calgary & Edmonton Think: branded ice cream carts at festivals or mobile lounges downtown 🎨 Murals + Wildpostings in Vancouver & Ottawa Create visual moments they’ll share on Insta, TikTok and beyond 🚛 Food Truck Takeovers Co-branded sampling, live music, QR codes — curated for where they hang out 🧠 Programmatic DOOH Target by location, time of day, weather, and behaviours to reach millennial lifestyles Millennials don’t want to be sold to — they want to experience your brand. Let’s build campaigns that travel across Canada and connect coast to coast. Blog Post: https://lnkd.in/gkvvwWYV #OOH #ExperientialMarketing #Millennials #WilkinsMedia #OutOfHome #ProgrammaticDOOH #TransitAdvertising #FoodTruckMarketing #CanadianMarketing #Toronto #Vancouver #Calgary #Montreal #OOHCanada

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Canoo was proud to connect newcomers to Canadian Marketing Association (CMA) Futureproof Conference, where industry leaders from Google, Pinterest, LG2, Cossette, and others shared insights on the evolving future of marketing in Canada. A key theme throughout the day was the importance of authenticity in connecting with Gen Z audiences, alongside broader conversations on leadership and industry transformation. Through Canoo’s partnership with CMA, members gain access to more than experiences, they gain exposure to industry conversations, networking opportunities, and pathways for upskilling and professional growth in Canada. Canoo continues to focus on helping newcomers not only settle, but build meaningful connections and opportunities within their new communities. #Canoo #CMAFutureproof #MarketingCanada #Newcomers #ProfessionalDevelopment #Networking #CommunityBuilding

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It's not another fad. Live stream selling continues to disrupt the retail landscape in 2025, driven by rapid adoption of AI-powered personalization, new social commerce features, and interactive content across major platforms like TikTok Shop, Instagram, and YouTube. Brands and influencers are leading shoppable broadcasts and on-demand video campaigns as live commerce grows at a 36% annual rate, capturing a much larger share of total online sales. The latest coverage underscores the importance of engagement, real-time analytics, and authenticity, with platforms racing to add embedded shopping tools and meet younger consumers' demand for social-first ecommerce experiences. #livestreamselling https://lnkd.in/gJ5wHJdR https://lnkd.in/gUY6uNX9

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A new episode of The FEED powered by Loblaw is live! This week, Michael LeBlanc sits down with Natacha Rey, Founder of Maison Apothecare and her brand Lemon Aide, the Canadian brand reinventing what “clean” means for today’s consumers. Natacha’s journey—from growing up on an organic farm to training in homeopathic medicine—led her to create safe, effective, beautifully scented cleaning products that blend science and nature. What began as a solution for her own family has grown into a 15+ product lineup and a fast-rising brand shaped by obsessive customer listening and standout shelf design. The episode explores her unconventional path into retail, how the Loblaw Companies Limited Small Supplier Program accelerated her growth, and the realities of scaling manufacturing while staying true to her mission. With expansion now reaching international markets, Lemon Aide is proving the global demand for natural products that actually work. 🎧 Listen to the full episode: https://lnkd.in/e_dNGusz #TheFEED #Loblaw #LemonAide #Entrepreneurship #CPG #RetailInnovation #SmallSupplierProgram #Sustainability #BrandBuilding #TRE #NaturalProducts

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🇨🇦 Ready to crack the code on local marketing success in Canada? Here’s a sneak peek into what the savvy marketers are doing: 1. **Data is Your Best Friend** 📊: Understand what makes your local audience tick. Leverage local data to tailor your marketing strategies—it's not just a guesswork game; it's about speaking directly to your community. 2. **Community Vibes Matter** 🤝: Canadians love brands that resonate with local causes. So, get involved! Sponsor events, engage with local influencers, and don’t shy away from showing some love through testimonials. It builds trust like nothing else! 3. **SEO: Your Local Visibility Brethren** 🕵️‍♂️: You want to be the first name that pops up when folks search for local services, right? Local SEO isn't a luxury; it’s a necessity if you want to be found in the digital haystack. 4. **Mobile-Optimize or Bust** 📱: With most Canadians browsing on their phones, if your website isn’t mobile-friendly, you might as well be invisible. Make sure your content is user-friendly and loads like lightning! 5. **Stay Trendy!** 📈: Digital trends shift faster than you can say “local marketing.” Keep your finger on the pulse to innovate and adapt! Feeling intrigued? Dive into the full article for more tips and tricks that can boost your local engagement! 💡👉 [Read More](https://lnkd.in/gpqzrQgb) #LocalMarketing #Canada #CommunityEngagement #SEO #DigitalMarketing #MobileMarketing #SmallBusiness #MarketingStrategies

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How to Overcome Camera Shyness — with Sabrina Prioletta from SIVA Marketing and Nizaar Gherfal #Branding #MarketingStrategy #ContentMarketing #BrandIdentity #Challenge #BusinessGrowth #BrandDevelopment #MarketingTips #Podcast #Montreal #MTL

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🚀 Mylène Savoie leads DAC Montreal toward the future of full-funnel marketing DAC appoints Mylene Savoie as the new General Manager of its Montreal office. With extensive experience at McCann Montreal, TANK, and INNOCEAN, Savoie drives the integration of strategy, creativity, and technology to generate measurable impact. DAC, with its IRIS platform, is committed to innovation and sustainable growth, strengthening the connection between brand and performance. Discover how Mylène's vision is transforming marketing in Quebec. 🔗 Learn more about this news and the leadership that is redefining DAC Montreal: https://lnkd.in/gjENRSti #MarketingInnovation #FullFunnelMarketing #Leadership #CreativeImpact

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Not all grocery stores are created equal. Metro just opened the back door to prove it. In its new campaign, Metro takes Quebecers behind the scenes, where freshness isn’t just a promise, it’s a daily obsession. Shot in a playful mockumentary style, the campaign follows “new hires” in training as they discover just how rigorous the pursuit of freshness really is. It reminds me of Dominion’s old “Fresh Obsessed” campaign, with a competitive twist by contrasting how these new hires come from other food retailers who aren't as obsessed. [This is the work of ad agency Cossette] Michel-Alex. Lessard Daphné Brunelle ANNE-CLAUDE CHÉNIER

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🌟 Amazon Ads Presents Canada’s Rising Stars 🌟 We’re excited to spotlight Rising Stars by Amazon Ads — a powerful docu-series that follows the journeys of Canadian entrepreneurs who turned challenges into game-changing growth. Meet the entrepreneurs: 👉Karen Danudjaja (Blume) – building a wellness movement from passion 👉Jake Karam (Liquid Rubber Canada) – thriving in e-commerce 🚀 👉Beckie Prime (Beck's Broth) – making bone broth an everyday essential Discover how Amazon Ads has supported these businesses in scaling and reaching new heights. 🌟Read their stories and get inspired: https://lnkd.in/daqjiVfi #CanadianSME #RisingStars #Entrepreneurship #SmallBusiness

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Just launched: A unified, design-forward digital experience for Home Société Group. We're proud to partner with Home Société Group to deliver a game-changing e-commerce platform that unifies five iconic Canadian brands—MUST, Maison Corbeil, Jardin de Ville - membre du groupe Home Société, Home Société and La Galerie du Meuble—under one elevated digital roof: mustsociete.com. Designed for seamless flow at every touchpoint, this new experience delivers: 🔗 One unified cart 📱 Mobile-first, ultra-fast experience 🧠 AI-powered support with Gorgias 🛋️ A digital reflection of their sophisticated showrooms This launch is more than a site, it’s a retail transformation built on Shopify and composable commerce, designed to scale. “Valtech translated our in-store experience into a refined, modern digital journey,” said Walid Laaraba, M.Sc., President, Home Société Group. Congratulations to our commerce, design, tech and strategy teams who brought this vision to life. 👏 Read more: https://okt.to/dpxlAu

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