Make a Video, Win a Discount with Our New Whole Grain Academy!

Are you ready for our special social media challenge this April? As part of our Whole Grain Academy, we’re asking members to make short recipe videos for social media featuring your Stamped products. This is a great opportunity to reach new consumers and get the word out about your whole grain offerings; get creative, and show us the versatility of your products!

Between April 1-30, members can post recipe videos on social media, tagging us @wholegrains_council with the hashtag #WholeGrainAcademy. We'll feature the recipes in our social media and blog coverage.

We’ll choose one participating member at random to win a $525 credit towards your next WGC renewal.

LEARN MORE

Whole Grain Academy: Join Our Webinar about Food Processing

Understanding Whole Grain Food Processing and the Limitations of the Nova Classiﬁcation System (Wednesday, 4/30, 5:00pm ET)

In this session, nutrition researcher Elissa Price will delve into the processing of whole-grain products, including its role in increasing the availability of mainstream options like breads and ready-to-eat cereals, and related implications for nutrition and health. The Nova classiﬁcation system has gained popularity for its simplicity in categorizing foods by their level of processing, however, has also been criticized for oversimplifying the nuances of food science and nutrition. The talk will discuss the shortcomings of Nova, including its potential to confuse consumers and mislead policymakers, and highlight alternative approaches that oﬀer a more comprehensive view of food processing and its health eﬀects. Join us to gain a deeper understanding of how to evaluate whole-grain food choices that consider all aspects of nutrition including processing, nutrients, access, and beyond.

Last Call for the Whole Grain Summit!

The 8th Whole Grain Summit is rapidly approaching! The Summit is a unique chance to meet and collaborate with whole grain stakeholders across the supply chain, from all over the world. Will we see you there?

Registration and hotel accommodation are open, so you can secure your spot in Detmold Germany, March 31 -April 2. Regular registration is open through February 28, so don't wait!

JOIN US IN GERMANY

Read Our Comments on the Upcoming Dietary Guidelines

We recently provided comments to the HHS on the Scientific Report of the 2025 Dietary Guidelines Advisory Committee. Here is an excerpt:

"We are encouraged that the recommendation to make at least half your grains whole remains, with specific guidance to “encourage mostly whole grains and lower refined grains.” It’s essential that a distinction be made between these grain categories and their associated health impacts… and that increased whole grain intake continues to be encouraged among American consumers."

READ OUR FULL COMMENTS

WGC Member Resource: Trade Show Materials

Did you know that through the Whole Grains Council, members can receive various free support materials, which help spread the word about whole grains and the work of the WGC? These materials include:

“Just Ask for Whole Grains” Buttons and Stickers
Whole Grain Stamp Trade Show Sign (with self-easel)
Whole Grains Every Day poster
Whole Grains 101 Brochure
Web Content: WGC members are welcome to repurpose virtually all WGC website content — just ask us ﬁrst, and give us credit and a link back to our site. Why reinvent the wheel, when we have quick features on whole grains that you can “borrow” for your website (perfect for adding some fresh content to your website for Whole Grains Month or anytime of the year)!

ACCESS TRADE SHOW RESOURCES

Webinar Available: Whole Grains on the Plate

Thank you for celebrating the the 20th anniversary of the Whole Grain Stamp with us! If you missed the session, or want to revisit the information, the slides and recording of the January 28, 2025 webinar are now available.

A special thank you to Julie Johnson of HealthFocus for sharing her time with us. HealthFocus is the global leader on understanding consumer behavior around nutrition and wellbeing, and the recent completion of the 2024-25 HealthFocus US Trend Study provides brand new insights - including their dietary choices around whole grains on a granular level in the US. For more information on the presentation, or to find out how HealthFocus can help you, contact Julie. To learn more about what the full study covers, click here for highlights from the previous US Study.