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Fireside Chat: Lessons from Digital Transformation in F&B

In this on-demand fireside chat, Datassential’s Pascal Hartwig and Omne Agency’s Sarah Branagan share honest lessons from digital transformation in food and beverage: what’s working, what isn’t, and where to start.

Being the category leader isn’t enough anymore

84% of foodservice operators now use AI to research suppliers and products. When one well-known category leader checked, it didn’t show up in those AI searches at all. Recognition alone won’t get you on the shortlist, and a slow, oversized transformation plan won’t help you catch up.

WATCH THE WEBINAR TO LEARN:

  • How AI is changing the way buyers discover brands, and what to do about it
  • Why the smartest digital change starts with one problem, not a big platform
  • Why trusted, connected data across sales and marketing is the foundation for AI

Submit the form to access the webinar on demand.