adidas

⚽🇩🇪 From childhood dreams to representing Germany on the biggest stage This week, selected adidas employees had the opportunity to meet German National Team players and adidas partners Noah Atubolu and Waldemar Waldi Anton at our World of Sports, where the team is currently preparing for its upcoming Nations League matches. Employees asked about life with the national team, the atmosphere in the camp, and getting to know new teammates and a new coach 😉. ⚽ Both spoke about what makes the current setup unique, with players spread across two squads and many new faces coming together. Their message was clear: success on the pitch starts with strong relationships off it. Building trust, understanding each other, and creating a positive team environment are just as important as talent. 🤝 One theme stood out: great football starts with great teamwork. Noah and Waldi spoke about the importance of building trust, staying connected as a squad, and creating the chemistry needed for success on the pitch. 🧘 Their matchday routine to stay calm under pressure? Meditation and ice-cold showers. 🏡 They also shared special adidas campus memories, from Noah's first U21 nomination to Waldi's unforgettable “Heim EM” during EURO 2024 experience with the team. ✨ And perhaps most inspiring: representing Germany isn't just about earning your first call-up. Its about continuing to perform, grow, and earn your place every day. A big thank you to Noah and Waldi for the honest conversation and the behind-the-scenes insights. DFB, good luck for today’s match against Serbia! 🍀🤞 #adidasFootball #inside3stripes #DFB #GermanNationalTeam #WorldOfSports

What if the next six months could shape your future?    Applications for our March 2027 Internship Program are now open.    Join us at our Global HQ in Herzogenaurach and gain hands-on experience working alongside teams across business, brand, product, and design.    Explore opportunities in areas including:  👥 HR & Finance  📈 Sales, Marketing & Brand Communications  🚀 Product Management  🧵 Apparel, Footwear & Material Development  🎨 Graphic Design & Creative Direction  ✏️ Apparel & Footwear Design  🔬 Product Testing & Quality    From day one, you'll contribute to real projects, work with experienced teams, and gain insights into how one of the world's most iconic sports brands operates.    📍 Location: Herzogenaurach, Germany  📅 Start Date: March 1, 2027  ⏳ Duration: 6 months    Roles are now live, and application windows vary by function, so we encourage you to apply early. Your future doesn't start after graduation. It starts with the experiences, challenges, and opportunities you choose today.    It Starts With You.    👉 Explore all open internship opportunities via adidas Careers: https://adidas.pub/4hpS6hy    #ItStartsWithYou 

Carrying heritage forward – by local creative voices 🇰🇿🫴    In Kazakhstan, our latest adidas Originals Adistar Ctrl 5 campaign explores how culture, identity and traditions continue to evolve across generations.     Created by a young creative team from Aktau and featuring local community members rather than professional models, Inherited Culture tells an authentic story of contemporary Kazakhstan through the lens of those who live it every day.    Through this project, adidas Originals set out to demonstrate how global franchises like Adistar can become part of local cultural expression, creating meaningful connections between global brand platforms and local communities.    By providing local creatives with the trust, platform and resources to tell their own stories, adidas continues to champion authentic cultural storytelling and emerging creative voices.    Inherited Culture. Adistar Ctrl 5.    #Adistar #Kazakhstan 

Athletes continue to redefine what the human body can achieve, and innovation is what enables that journey. 💡🏃➡️    That perspective from our Chief Creative Officer, Alasdhair Willis, captures how we approach innovation at adidas.     For us at adidas, innovation is about solving real challenges, responding to athletes' evolving needs, and helping unlock their potential. At the center of that process are the athletes themselves.     As Alasdhair Willis writes, “Technology is only valuable if it helps unlock human potential.” That belief brings together designers, engineers, researchers, sports scientists, and athletes to transform insights into solutions that make a measurable difference on the field of play.     “Innovation is how progress becomes possible.” Those words guide our work as advances in AI, computational design, and digital technologies help us learn faster, test faster, and create better experiences for athletes.     Yet our focus remains unchanged: understanding athletes more deeply and finding new ways to help them achieve what was once thought impossible.     👉 Find out more about how innovation at adidas is helping shape the future of sports in Alasdhair’s article: https://adidas.pub/3TZvQSv    #Innovation #FutureOfSport #SportPerformance #AthleteFirst #SportsTechnology  

🏆adidas was honored with the 2026 Pioneer of Change Award at the Runway of Dreams Fashion Revolution runway show during New York Fashion Week. Vanessa Abrahams-John, head of adidas North America HR and global DEI, accepted the award on behalf of the brand and the teammates, athletes, and partners who have helped bring this work to life. At the center of the recognition was the Supernova Rise 3 Adaptive - our first performance running shoe designed for people with disabilities and an example of our continued work to make sport more accessible. The journey began with conversations with adidas athlete Chris Nikic, the first person with Down syndrome to complete an Ironman triathlon. His experience encouraged us to think differently about performance footwear and more intentionally consider the needs of athletes with disabilities. From there, we worked with experts in adaptive design and people with diverse disabilities to test solutions and translate lived experience and feedback into the final product. The result is a shoe designed to be easier to put on, adjust, and run in, with adaptive performance considered from the beginning. It is one step forward and an example of what can happen when different perspectives help shape the design process. We know this work extends beyond a single product. When more people have the opportunity to participate in sport, more people can experience its power to change lives. 👉Learn more: https://adidas.pub/3V8wEoB #AdaptiveDesign #Accessibility #DisabilityInclusion #RunwayOfDreams

A new chapter for adidas Originals, rooted in Vietnam heritage🏮✨ Our first adidas Originals Heritage Store in Vietnam finds its home in the heart of Hoi An Ancient Town, a UNESCO World Heritage Site. Set within a 300-year-old heritage building, the store brings the spirit of the Trefoil into one of Vietnam's most culturally significant destinations.  From its iconic yellow walls and traditional tiled roof to locally inspired design details, the space celebrates Hoi An's architectural heritage while creating a new home for contemporary style and self-expression. More than a retail destination, the store brings together fashion, music, art, and local culture. With exclusive Made For You customization experiences and a rooftop designed for future community gatherings, it creates new opportunities for people to connect with the Originals spirit in their own way. The opening brought this vision to life through a floating parade along the Hoai River, traditional music reimagined with contemporary sounds, and a lantern-lit celebration that reflected the distinctive character of Hoi An. 🤝By bringing together local culture and contemporary creativity, the store creates a new expression of Originals in one of Vietnam's most distinctive destinations. #adidasOriginals #Originals #adidasVietnam #Vietnam #HoiAn 

⚡ Two icons. One cultural moment.     With the launch of the global ADIDAS | POKÉMON collection in Japan, adidas Originals brings together two brands that have inspired generations through creativity, self-expression, and imagination.    For three decades, Pokémon has connected fans around the world through adventure and discovery. Reimagined through the lens of adidas Originals, the collection blends that legacy with some of our most iconic silhouettes, including the SUPERSTAR II, SAMBA, MEGARIDE, and ADISTAR XLG 2.0.     But this launch is about more than product.    It is also a reflection of how a global collaboration can take on local meaning.    To celebrate the collection, adidas Brand Center MIYASHITA PARK in Tokyo featured special Pokémon-themed installations, creating a unique experience for visitors in the heart of one of the world's most influential cultural districts.    It is another example of how adidas brings a Global Brand with a Local Mindset to life, connecting global stories with local communities, culture, and creativity.     The ADIDAS | POKÉMON collection launched in Japan on September 15.     🔗 https://lnkd.in/exxW6FNt     #adidasOriginals #Pokemon #Tokyo #Shibuya #Japan 

The future of fast - a clean sweep in Berlin 🥇🥈🥉 A clean sweep with both podiums in 3-Stripes, and two returning champions back on top in Berlin, both racing in the Adizero Adios Pro Evo 3. Tigst Assefa reigns again in Berlin, crossing the line in 2:11:04 to become a three-time Berlin champion, set a new course record and personal best, and deliver the third-fastest women’s marathon of all time. On the men‘s side, Guye Adola made a special return to the streets of Berlin, setting a new personal best of 2:02:50, five years after his first victory. Men’s podium 🥇 Guye Adola | 2:02:50 🥈 Gemechu Dida | 2:03:19 🥉 Gabriel Geay | 2:03:59 Women’s podium 🥇 Tigst Assefa | 2:11:04 🥈 Bedatu Hirpa | 2:16:53 🥉 Dera Dida | 2:16:55 Six athletes. Six podium places. One clean sweep in Berlin. The future of fast keeps moving. 🏃➡️ #adidasRunning #Adizero #BerlinMarathon #FutureOfFast #Innovation

adidas Home of Innovation showcased products and cutting-edge technologies that will shape the future of sport.     Over the past two days, we welcomed more than 200 investors, analysts, and members of the media from all over the world to the Home of Innovation: a premium showcase offering a firsthand look at cutting edge concepts and products previously only seen by those involved in their creation.         Following an opening presentation from our CEO, Bjørn Gulden, attendees were invited to explore the Home of Innovation's showrooms and product demonstrations, where they got a close look at the future of sport alongside meeting the teams responsible for bringing our innovations to life.       adidas regional leaders and world-class athletes also played an integral role throughout the event, sharing firsthand insights, engaging in discussions, and offering perspectives from both the business and performance sides of the brand.      The collaborative and meticulous work of these teams − translating athlete feedback and rigorous testing into products designed for peak performance − could be clearly seen across our ADIZERO, CLIMACOOL and TECHFIT platforms, which help athletes to be the fastest across all terrains, stay coolest when conditions are at their toughest, and be strongest when it matters most.        Attendees were also invited to visit our Athlete Performance Excellence Center, which helps translate athlete insights into bespoke solutions and future products, and the adidas Archive, where nearly eight decades of sporting heritage continue to inspire the future of our brand.       The event brought to life what it means to operate as a global brand with a local mindset. Through conversations with our teams, attendees saw how global category expertise, local consumer insights, deep technical research, and athlete feedback come together to shape products and brand experiences around the world.          Our strategy is clear, our product pipeline is strong, and the opportunities ahead are significant.    Home of Innovation offers a closer look at how we bring this to life every day.        #HomeOfInnovation #FutureOfFast #FutureOfCool #FutureOfStrength #Innovation #Adizero #Climacool #Techfit 

Two footprints added to the adidas Walk of Fame – Sabastian Sawe and Yomif Kejelcha 🏆👣 Earlier this year, Sabastian Sawe and Yomif Kejelcha made history – within seconds of each other, they became the first two people to run a marathon in under two hours in an official race. Today, employees, friends, family, and other fans welcomed Sabastian Sawe and Yomif Kejelcha to our World of Sports campus as they added their footprints to the adidas Walk of Fame. We even had a surprise visit from Ole Einar Bjørndalen, a Norwegian athlete with 14 Winter Olympic Game medals, who marked this important moment with us. Sabastian and Yomif's footprints now have a permanent place at the heart of our headquarters, serving as a reminder of the dedication, ambition, and passion that drive sport forward. As a brand rooted in sport, we are honored to celebrate this milestone and recognize two athletes whose performances have become part of running history. Congratulations, Sabastian and Yomif. 👏 #adidasRunning #LondonMarathon #adidasAthletes