Add UTMs to GitHub Copilot app docs for GA (#61800)

Author: SiaraMist

content/copilot/concepts/agents/github-copilot-app.md

@@ -2,7 +2,7 @@
 title: About the GitHub Copilot app
 shortTitle: GitHub Copilot app
 intro: 'The {% data variables.copilot.github_copilot_app %} is a desktop application for agent-driven development that brings parallel workstreams, {% data variables.product.github %} integration, and PR lifecycle management into one place.'
-product: '{% data reusables.gated-features.github-app %}'
+product: '{% data reusables.gated-features.github-app %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=purchase&ref_style=button&utm_source=docs-about-app-signup&utm_medium=docs&utm_campaign=github-copilot-app-ga-2026" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 contentType: concepts
@@ -12,7 +12,7 @@ category:
   - Learn about Copilot
 ---
 
-Install the app from the [download page for {% data variables.copilot.github_copilot_app %}](https://gh.io/app).
+Install the app from the [download page for {% data variables.copilot.github_copilot_app %}](https://gh.io/app?ref_product=copilot&ref_type=engagement&ref_style=text&utm_source=docs-about-app-download&utm_medium=docs&utm_campaign=github-copilot-app-ga-2026).
 
 ## Introduction
 

content/copilot/how-tos/github-copilot-app/agent-sessions.md

@@ -3,7 +3,7 @@ title: Working with agent sessions in the GitHub Copilot app
 shortTitle: Agent sessions
 intro: 'Run multiple isolated agent sessions simultaneously, each with its own branch, and steer them using different session modes, models, and tools.'
 allowTitleToDifferFromFilename: true
-product: '{% data reusables.gated-features.github-app %}'
+product: '{% data reusables.gated-features.github-app %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=purchase&ref_style=button&utm_source=docs-agent-sessions-signup&utm_medium=docs&utm_campaign=github-copilot-app-ga-2026" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 contentType: how-tos

content/copilot/how-tos/github-copilot-app/customize-github-copilot-app.md

@@ -3,7 +3,7 @@ title: Customizing the GitHub Copilot app
 shortTitle: Customize the GitHub Copilot app
 intro: 'Customize the {% data variables.copilot.github_copilot_app %} so it works the way you and your team do.'
 allowTitleToDifferFromFilename: true
-product: '{% data reusables.gated-features.github-app %}'
+product: '{% data reusables.gated-features.github-app %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=purchase&ref_style=button&utm_source=docs-customize-app-signup&utm_medium=docs&utm_campaign=github-copilot-app-ga-2026" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 contentType: how-tos

content/copilot/how-tos/github-copilot-app/getting-started.md

@@ -3,7 +3,7 @@ title: Getting started with the GitHub Copilot app
 shortTitle: Quickstart
 allowTitleToDifferFromFilename: true
 intro: 'Sign in to the {% data variables.copilot.github_copilot_app %}, ask your first question in a quick chat, and then create a full agent session to make changes to your code.'
-product: '{% data reusables.gated-features.github-app %}'
+product: '{% data reusables.gated-features.github-app %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=purchase&ref_style=button&utm_source=docs-getting-started-signup&utm_medium=docs&utm_campaign=github-copilot-app-ga-2026" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 contentType: how-tos
@@ -24,7 +24,7 @@ For a conceptual overview of the {% data variables.copilot.github_copilot_app %}
 
 ## Installing the {% data variables.copilot.github_copilot_app %}
 
-1. Visit the [download page for {% data variables.copilot.github_copilot_app %}](https://gh.io/app).
+1. Visit the [download page for {% data variables.copilot.github_copilot_app %}](https://gh.io/app?ref_product=copilot&ref_type=engagement&ref_style=text&utm_source=docs-getting-started-download&utm_medium=docs&utm_campaign=github-copilot-app-ga-2026).
 1. Download the app for your platform.
 
 ## Opening the {% data variables.copilot.github_copilot_app %} for the first time

content/copilot/how-tos/github-copilot-app/managing-issues-and-pull-requests.md

@@ -3,7 +3,7 @@ title: Managing issues and pull requests with the GitHub Copilot app
 shortTitle: Managing issues and pull requests
 allowTitleToDifferFromFilename: true
 intro: 'Pick up an issue, direct an agent to implement changes, and land a pull request—all without leaving the {% data variables.copilot.github_copilot_app %}.'
-product: '{% data reusables.gated-features.github-app %}'
+product: '{% data reusables.gated-features.github-app %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=purchase&ref_style=button&utm_source=docs-manage-issues-prs-signup&utm_medium=docs&utm_campaign=github-copilot-app-ga-2026" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 contentType: how-tos

content/copilot/how-tos/github-copilot-app/using-automations.md

@@ -3,7 +3,7 @@ title: Using automations in the GitHub Copilot app
 shortTitle: Automations
 intro: 'Automate recurring agent tasks so they run on a schedule or on demand, without manual intervention.'
 allowTitleToDifferFromFilename: true
-product: '{% data reusables.gated-features.github-app %}'
+product: '{% data reusables.gated-features.github-app %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=purchase&ref_style=button&utm_source=docs-automations-signup&utm_medium=docs&utm_campaign=github-copilot-app-ga-2026" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 contentType: how-tos

content/copilot/how-tos/github-copilot-app/working-with-canvas-extensions.md

@@ -3,7 +3,7 @@ title: Working with canvas extensions in the GitHub Copilot app
 shortTitle: Canvas extensions
 intro: 'Use canvases in the {% data variables.copilot.github_copilot_app %} to build shared, agent-driven artifacts and interfaces for human-agent collaboration.'
 allowTitleToDifferFromFilename: true
-product: '{% data reusables.gated-features.github-app %}'
+product: '{% data reusables.gated-features.github-app %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=purchase&ref_style=button&utm_source=docs-canvas-extensions-signup&utm_medium=docs&utm_campaign=github-copilot-app-ga-2026" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 contentType: how-tos