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Surviving Disruption

Resumo.   

Reprint: R1212C In this article Wessel and Christensen, both of Harvard Business School, introduce a way to work out how dangerous a disruption may be to your
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Disruptive innovations are like missiles launched at your business. For 20 years we’ve described missile after missile that took aim and annihilated its target: Napster, Amazon, and the Apple Store devastated Tower Records and Musicland; tiny, underpowered personal computers grew to replace minicomputers and mainframes; digital photography made film practically obsolete.

A version of this article appeared in the December 2012 issue of Harvard Business Review.

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