🗞️This week in DECODE: Left Field Labs VP of Product Engineering shares the fundamental business problems that never change, Adobe's creative tools are now available in Google Gemini and Amazon Ads reveals its new AI agent. Get up to speed ↓↓
About us
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group and Current. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com
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http://www.codeandtheory.com
External link for Code and Theory
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- User Experience Design, Brand Experience, Branding, Design, Business Strategy, Product Strategy, Rapid Design and Prototyping, Technology, Social, Native Apps, Data Science, Analytics, Content Strategy, Quality Assurance, Customer Experience, Advertising, Consulting, Strategy, and Digital Transformation
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1 World Trade Center, 285 Fulton Street
69th Floor
New York, NY 10007, US
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Unit 10-C JMT Corporate Condominium
ADB Ave.
Pasig City, Metro Manila, 1605, PH
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No 2, Prestige Emerald
State Bank of India road, Lavelle Road
Bangalore, 560 001, IN
Employees at Code and Theory
Updates
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Just a week ago, we had Resh Sidhu from Adobe join our CCO Craig Elimeliah and Ryan Selvy on stage at The Clios On Culture. They explored how brands are turning to data, technology and new creative tools to spot opportunities, sharpen instincts and bring ideas to life at the speed of culture. Craig Elimeliah was also interviewed by the inimitable Debbie Millman on her "Design Matters" Podcast (episode dropping soon)! Thanks to the Clios' Sheena Bermingham, plus Amber Booth, for the teamwork and collaboration that brought this moment to life.
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Most organizations today have the pieces: AI investments, data infrastructure, brand systems and emerging agentic tools. What they lack is the connective tissue that makes those pieces function as a system. Join the Association of National Advertisers B2B Customer Experience Committee on October 6 at the Code and Theory NYC office for a half-day immersive session exploring how B2B brands can harness AI as a true driver of differentiated CX and business growth. Register here: https://lnkd.in/gCDabPVE
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AI promised outcomes. You got more complexity. And more people. And more cost. And more confusion. Join Clive Henry from Adobe and Michael Treff as they explore The Original Lie of AI — and what to do about it — with the Association of National Advertisers on September 30th as part of the B2B Marketing Series. Register for the webinar here: https://lnkd.in/gGqvpRCs https://lnkd.in/p/g5hqaeu9
AI promised a shortcut. The shortcut never existed. Next week on Sept 30th, I'll be joining Michael Treff, CEO Code and Theory for a candid discussion titled "The Original Lie of AI (And What to Do About It)." Hosted by: Association of National Advertisers We'll be discussing how AI Leaders are constructing the systems and context to harness AI, while some teams are still waiting on the promise. Registration link in the comments.
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Code and Theory reposted this
Every marketer knows the feeling: another quarter end, another ask to prove the work (and budget spend) is working. At Brandweek, Code and Theory's Karen Piper and Peter Steiner showed attendees how to use coding agents to build a living AI dashboard powered by qualitative and quantitative data, so they'll always be ready to make the case for their work.
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If you were building a creative team from scratch today, what would you do differently? How do you tell the difference between a real cultural shift and a passing trend? This is just the beginning of what will be an electric conversation between Resh Sidhu, VP of Creative at Adobe and Craig Elimeliah, Code and Theory's Chief Creative Officer, at The Clios On Culture event at 3:45pm on September 23rd. If you're in NYC, check out their talk at Pier Sixty: https://lnkd.in/eANA8257
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"If transformation is your Roman empire, brand is your roman concrete," shares Karen Piper, Code and Theory's Head of Brand Strategy in The Drum: https://lnkd.in/gjQk_2MH Every brand conversation right now circles the same word: transformation. It’s the Roman Empire of the modern business leader, rattling around in the back of people’s minds in every strategy meeting. But it’s important to remember that what built the Roman Empire was Roman concrete. Read her story to explore how and why your brand needs a solid foundation to evolve for everything that comes next.
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AI-powered agents are easy to demo. Shipping them is the hard part. Join today's live webinar with Josh Currie, Kenton Jacobsen and Josh Wolf for a behind-the-scenes look at how we move from client brief to production with Vercel’s eve framework. Register now. https://lnkd.in/gZ39FJMF
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