Blinkit

at this point, i genuinely love what Blinkit does with its bags. because why are they making me want to collect grocery bags? 😭 the last time i remember noticing this was their rakhi campaign, where the bag itself became part of the festive experience. and now they’ve done it again with pokémon. i got the vaporeon-printed bag, saw the jolteon one and immediately thought, “wait. i need that one too.” and that’s such a smart little marketing move. the product hasn’t changed. the delivery hasn’t changed. i still ordered groceries. but suddenly, the packaging has become something i want to keep. that’s what i find so interesting about blinkit’s campaigns. they take something we usually don’t even think twice about and give it a reason to be noticed. a little nostalgia. a little collectibility. a little “which one am i getting?” and suddenly a paper bag has become part of the brand experience. i came for the groceries. i stayed for the pokémon. 😭 honestly, this is the kind of marketing i love. not screaming LOOK AT OUR CAMPAIGN, just quietly making you feel something. and now, excuse me while i try to get the other bag. 🥹 #marketing #brandmarketing #consumerbehaviour #blinkit #pokemon #branding #marketingstrategy Blinkit LinkedIn

at this point, i genuinely love what Blinkit does with its bags. because why are they making me want to collect grocery bags? 😭 the last time i remember noticing this was their rakhi campaign, where the bag itself became part of the festive experience. and now they’ve done it again with pokémon. i got the vaporeon-printed bag, saw the jolteon one and immediately thought, “wait. i need that one too.” and that’s such a smart little marketing move. the product hasn’t changed. the delivery hasn’t changed. i still ordered groceries. but suddenly, the packaging has become something i want to keep. that’s what i find so interesting about blinkit’s campaigns. they take something we usually don’t even think twice about and give it a reason to be noticed. a little nostalgia. a little collectibility. a little “which one am i getting?” and suddenly a paper bag has become part of the brand experience. i came for the groceries. i stayed for the pokémon. 😭 honestly, this is the kind of marketing i love. not screaming LOOK AT OUR CAMPAIGN, just quietly making you feel something. and now, excuse me while i try to get the other bag. 🥹 #marketing #brandmarketing #consumerbehaviour #blinkit #pokemon #branding #marketingstrategy Blinkit LinkedIn

AI agents are getting really good at doing things. Calling APIs. Reading data. Triggering workflows. Making decisions. But there’s a less glamorous question underneath all of that: Who decides what they’re allowed to do? That’s what we got into last weekend at Edition 6 of the Hasgeek Platform Engineering Meetup, hosted at the Blinkit office in Bengaluru. 🚀 From sandboxing and observability to guardrails and governing agents we didn’t build, the conversations went deep into what it actually takes to make Enterprise AI work in the real world. Big thanks to Zainab Bawa and Vivek Pemawat for bringing together a great group of engineers and making the conversations happen and Gowtham Sadasivam, Giridharan Manivannan, Abhishek Tripathi, Vivek Chand for thought provoking conversations. 🙌 Loved having the Bengaluru tech community at Blinkit - great talks, honest conversations, and plenty of questions to take back with us. Here’s to more such meetups and conversations! 🚀 #BlinkitTech #PlatformEngineering #EnterpriseAI #TechCommunity #Rootconf