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The IPTC brought openness, flexibility, tenacity and deep domain expertise to their participation in the Schema.org effort, and our cooperation set the standard for all others that followed.

R.V. Guha, Google Fellow and Co-founder, Schema.org

IPTC was instrumental in developing the rNews standard, now part of the Schema.org standard, and Parse.ly uses this markup as the basis for our content analytics platform. As a result, major news publishers globally have integrated semantic data into their websites, and the entire web is better for it!

Andrew Montalenti, Co-Founder & CTO, Parse.ly

I can't imagine being a professional photographer without using IPTC Photo Metadata. It makes my life easy: I can search my database efficiently and I don't lose track of photos.

Hardy Klahold, Photographer and Owner, Hardy Klahold Photography

The IPTC had significant impact and leadership in the development of the W3C ODRL specifications that is the underlying framework for RightsML. Their insight and experience has driven both standards to be world-leading in the domain of rights management.

Renato Iannella, Semantic Identity and Chair, W3C ODRL Community Group

Our success is largely connected to the worldwide adoption of the IPTC Standards, upon which our products are heavily dependent. They allow us to connect to and integrate with anyone and anything - a fundamental requirement for succeeding with software products.

Christopher Frenning, CEO of FotoWare

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Mar 30 IPTC Publishes v2.0 of AI opt-out guidlines

The IPTC has published version 2.0 of its guidelines, providing updated pathways for publishers to opt out from unauthorised content use by AI engines. Access the updated guidelines here on the IPTC website. This version addresses the rapidly evolving AI landscape by incorporating two protocols introduced in late 2025: Really Simple Licensing (RSL) specification Cloudflare’s […]