A story of success, an impulse for innovation, and a relentless pursuit of simple, high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil. As the pioneer of oil-infused haircare, our original Moroccanoil Treatment created the worldwide buzz on argan oil and paved the way for an extensive line of premium oil-infused haircare products to address the needs of all hair types. By popular demand, Moroccanoil has launched Moroccanoil Body™: luxurious, head-to-toe collections inspired by the sea, sand, breeze, and scents of the Mediterranean. Infused with argan oil, signature to the brand, these proprietary formulas leave skin nourished, naturally radiant, and irresistibly beautiful. Today, Moroccanoil is available in over 85 countries worldwide.
Moroccanoilの外部リンク
A luminous launch in Los Angeles. ✨ To celebrate our NEW Lumière du Jour Eau de Parfum, we hosted a two-day Moroccanoil pop-up at Westfield Century City—inviting guests to discover the fragrance through immersive sensory moments, sampling, and Mediterranean-inspired touches. Grateful to everyone who stopped by to celebrate with us! We hope you love our EDP collection as much as we do!
Kiss-worthy lips 💋 To celebrate the launch of Moroccanoil Lip Balms, we partnered with the New York Knicks for a fully branded Kiss Cam takeover at Madison Square Garden — bringing our campaign message, “Kiss-Worthy Lips Powered by Argan Butter,” to life in front of thousands of fans. Moments like this show the power of bringing beauty into unexpected spaces — turning a live sports moment into real-time engagement and product discovery.
To celebrate the launch of our NEW Moroccanoil Lip Balm, we brought creators to Whistler for an immersive ski experience. From hydration on the slopes to thoughtfully branded off-mountain moments, the trip was designed to spark connection, inspire content, and immerse creators in the Moroccanoil world. Powered by argan butter with a Mediterranean touch, our Lip Balm quickly became a must-have throughout the experience. ✨
Proud moment for the Moroccanoil community 💙 Moroccanoil’s Better Together 2026 Global Training brought 188 artists from 30+ countries to Montreal for four immersive days of education, connection, and inspiration. From advanced technical training and artist development to wellness and team building - reinforcing our brand commitment to stylist and the salon professional community.
From the beginning, Moroccanoil has been rooted in the salon—built alongside the artists, colorists, and stylists who have shaped our brand and continue to inspire everything we do. In that spirit, we brought together leading artists and industry innovators for an evening that underscored our commitment to empowering professionals and pushing creative boundaries. The event also marked the introduction of our newest Global Ambassadors: Bridget Brager, Owen Gould, Travis Ogletree, Justin Toves, and Ursula Stephen. Guests explored an immersive environment featuring interactive product moments, personalized embroidery inspired by our new professional color shade expansions, and live abstract portraits created on-site—each experience highlighting the artistry, innovation, and sense of community at the heart of Moroccanoil.
Something dreamy just landed at maman… We’re partnering with maman to celebrate the launch of the new Moroccanoil Treatment Mist with a limited-edition pairing that’s as light and airy as it gets. Inspired by the weightlessness of the mist, meet our dreamy duo: the spiced cloud latte, a warm and airy sip, and the vanilla cloud cookie, soft, chewy, and sweet as a dream. We kicked off our partnership at their Nomad location where 100 VIP guests joined us to experience the pairing alongside the new Treatment Mist before doors opened for complimentary treats through the afternoon, and let’s just say, it was love at first sip {and bite}! Available now through September 30th at all maman cafes, and even for nationwide cookie shipping.
Moroccanoil brought the spirit of the Mediterranean to the heart of Los Angeles✨ From March 27 to April 18, we are taking over The Glass Box Pop-Up at The Grove with an immersive fragrance experience celebrating the launch of our first-ever eau de parfum: L’Originale, offering visitors a journey into the world of Moroccanoil. Guests are invited to step into a luxuriant escape with this sensorial experience enriched by the fragrance itself—a captivating blend of sweet florals, velvety woods, and warm, spicy amber that embodies the spirit of the brand. The pop-up is inspired by the fragrance campaign, shot on the breathtaking coastline of Puglia and brought to life by our muse, Adria Arjona. Visitors can explore the space, enjoy exclusive experiences, and take home custom offerings—from hand-painted, custom engraved bottles to floral bouquets and complimentary sampling moments. The pop-up also features a limited-edition kit available only at The Grove, with 100% of net proceeds supporting the California Fire Foundation. Come stop by and experience the magic of the Mediterranean!
Moroccanoil traveled back to Miami this March as the Official Haircare Sponsor of the Miami Open, bringing the perfect blend of beauty and sport to the tournament with fun, hands-on experiences for tennis fans.🎾✨ Tennis fans stopped at our booth to refresh their look at our Beauty Bar and take home samples of some of our best-selling products. This year, we created four exclusive kits designed just for the tournament – because great hair deserves a winning streak, on and off the court! Our iconic tie-dye totes also made a comeback as a gift with purchase, so consumers could carry a little piece of the Moroccanoil magic away with them from the Miami Open.💙🧡