Forsit

Your deals are submitted. But is your brand ready to sell? Amazon US Prime Big Deal Days takes place on October 6–7, 2026 (PDT). Before the event begins, look beyond the discount and the advertising budget. Here are six questions worth asking your team: 1. Can customers actually buy your priority products? Check listing status, the Featured Offer (Buy Box), delivery promises, and where your advertising links lead. 2. Is the final selling price right? Verify promotion approval, timing, and overlapping discounts. Review profitability after fees, fulfillment costs, and advertising—not just the headline discount. 3. Is inventory available to sell? Separate available FBA inventory from inbound, reserved, or unfulfillable units. Check stockout risk and replenishment plans beyond the event. 4. Does your advertising budget have clear priorities? Review proven products, search terms, and targets. Set spending limits and adjustment criteria rather than increasing every campaign indiscriminately. 5. Who is monitoring the event? Assign ownership for budget depletion, pricing issues, inventory risk, and Buy Box changes—with a clear response plan. 6. What will you carry forward into BFCM? Capture which products converted, which offers remained profitable, and how quickly inventory moved. Use those findings to refine your Black Friday and Cyber Monday plans. PBDD is not the finish line. It is an early checkpoint in a critical quarter. The goal is to generate sales today while making better inventory, pricing, content, and advertising decisions for the weeks ahead. At Forsit, we look at these decisions together. If your brand is reviewing its Amazon US readiness for Q4, let’s talk.

U.S. beauty sales are no longer just a logistics challenge. Since MOCRA, entering and growing in the U.S. market requires more than simply moving inventory. Product information, labeling, manufacturing facility data, FDA listings, and sales channels all need to work together as one connected operation. For K-Beauty brands, that means logistics should do more than get products into the U.S. It should help build a structure that allows those products to keep selling reliably over time. At Forsit, we don’t see logistics as a standalone function. We connect Amazon operations, product and SKU data, logistics, sales performance, and regulatory workflows across the actual U.S. commerce journey. As brands grow globally, operational complexity grows with them. Forsit helps reduce that complexity and builds the foundation for Korean brands to grow sustainably in the U.S. market. 🌎 #Forsit #KBeauty #MOCRA #GlobalCommerce #Ecommerce #GlobalLogistics #Amazon #USMarket

E-commerce Glossary 103: Inventory & Fulfillment Essentials “How much have we sold?” is only part of the picture. “How long can we keep selling with the inventory available?” is just as important. For brands operating on Amazon, fulfillment methods, inventory status, and replenishment timing need to be understood together. Here are nine terms that help teams plan beyond the next sale. FBA (Fulfillment by Amazon) is a service in which Amazon stores products and handles order fulfillment, shipping, customer service, and returns. FBM (Fulfilled by Merchant) means the seller manages order fulfillment through its own facilities or a logistics partner. Available Inventory is stock that can currently be used to fulfill orders. Reserved Inventory includes units allocated to customer orders, moving between fulfillment centers, or undergoing additional processing. Some reserved units may still be available for purchase. Inbound refers to inventory planned for delivery to a warehouse, in transit, or being received. It should be distinguished from inventory that is ready to fulfill orders now. Lead Time, in this context, is the time from starting the replenishment process until the stock is available for sale again. Days of Supply estimates how long available inventory will last at a selected average daily sales rate. It is an estimate, not a guaranteed stockout date. Safety Stock is extra inventory held to help absorb unexpected demand or replenishment delays. OOS (Out of Stock) means inventory has run out and cannot meet demand. Strong inventory operations look beyond the stock count. They account for both what is available today and when replenishment stock will be ready for sale.

Amazon did not become America’s largest company overnight. In 2016, Amazon ranked No. 18 on the Fortune 500. It entered the Top 10 for the first time in 2018, climbed to No. 2 in 2020, and finally reached No. 1 in 2026. Over the same period, its revenue grew from approximately $107 billion to $716.9 billion — nearly 6.7x growth. As Amazon continued to grow, brands that kept delaying their U.S. expansion missed more than just a single sales opportunity. They also lost valuable time to build reviews, search and advertising data, pricing history, inventory management experience, and a deeper understanding of U.S. consumers. PBDD and BFCM don’t begin on the day of the event. Your account and listings, FBA inventory, promotion eligibility, localized content, reviews, and PPC structure all need to be prepared well in advance. If you’re already selling on Amazon US, now is the time to assess your readiness for PBDD. If you’re entering the market or still building the foundation, BFCM should be the next milestone on your roadmap. How much longer will U.S. expansion stay “under consideration”? Amazon US, Start with Forsit. #Forsit #Amazon #KBeauty #US #Ecommerce

If your campaign targets the U.S., why are Spanish speaking creators so important? 🌎 The U.S. cannot be defined by a single language or culture. Reaching the U.S. means reaching many different communities, and Hispanic and Latino consumers are a major part of that picture. They now make more than one in five people in the country, with more than half aged 34 or younger. Their purchasing power is also estimated at approximately $4.1 trillion according to Nielsen. But what stood out to us during our campaigns went beyond the size of the market. The Spanish speaking creators we partnered with did more than briefly introduce a product. They walked their audiences through the application, shared their first reactions, and spoke honestly about the changes they noticed afterward. We saw this reflected in performance as well. When we looked beyond like counts and compared engagement rates, Spanish language content featuring honest product use and reactions ranked among the campaign’s strongest performers. As Bad Bunny’s 2026 Super Bowl Halftime Show demonstrated, Spanish language content is no longer a small niche in the U.S. Our campaigns reinforced a more specific insight: the value of Spanish speaking creators lies not only in language, but in the communities and trust they have built over time. In the U.S. market, Spanish speaking creators are not simply an additional reach tactic. They are valuable partners who can help brands connect with new communities in a credible and culturally relevant way.

Solving the complexity of global commerce with technology. 🌐 Forsit’s multi-commerce platform performance analytics and integrated logistics management technology has received a patent registration decision from the Korean Intellectual Property Office. 🎉 This technology wasn’t built from a theoretical idea. It was shaped by the data, operational experience, and real challenges we encountered while helping brands grow across global e-commerce markets, including Amazon. Connecting fragmented Commerce Data, analyzing Performance faster, and managing complex Logistics through one integrated flow. We turn problems discovered in the field into technology, and turn that technology back into growth for brands. So Korean brands can scale further, faster, and stronger in global markets. 🚀 Forsit is going beyond helping brands grow. We’re building the infrastructure for the next generation of global commerce. Building the OS. Powering Global Brands. #Forsit #GlobalCommerce #Ecommerce #CommerceTech #GlobalBrand #Technology #Startup

For brands pursuing global growth, TikTok Shop is no longer uncharted territory. 🚀 Even in a fast-moving channel like TikTok Shop, the right execution and enough data can turn uncertainty into a repeatable growth strategy. One of Korea’s leading health supplement brands working with Forsit saw its monthly TikTok Shop sales grow rapidly from approximately $5K → $20K → $35K. 📈 At the same time, monthly content volume scaled from hundreds of videos to over 1,000, and eventually close to 2,000. This wasn’t about relying on one or two viral hits. It was about building more creator partnerships, producing more content, analyzing performance, and repeating what works faster. TikTok Shop can be a scalable global growth channel. Forsit is turning that potential into real growth. 🔥

A place to talk about the global growth of K-Beauty. 🌎 Forsit was there. At Destination Wellness Seoul, leading business figures from across the U.S. market came together. Representing Korean brands, Forsit shared insights on K-Beauty’s growth in the U.S. and the strategies behind global expansion. From evolving consumer trends to Amazon, TikTok Shop, and Influencer Marketing, we shared the experience and insights needed to turn opportunities into real growth in global markets. Creating bigger opportunities for great Korean brands around the world. 🚀 From Korean brands to global brands. Forsit is building that growth.

E-commerce Glossary 102: The Advertising Terms Every Operator Should Know E-commerce advertising performance cannot be understood through sales alone. Operators need to see how exposure turns into clicks, how clicks create costs, and how paid activity supports total business growth. PPC is an advertising model in which advertisers pay each time a shopper clicks an ad. CTR shows the percentage of ad impressions that turn into clicks. It helps indicate how relevant and appealing an ad is. CPC is the average amount paid for each click and reflects auction competitiveness and bid pressure. ACOS measures ad spend as a percentage of attributed ad sales. It is a key indicator of campaign efficiency. TACOS measures ad spend against total sales, helping teams understand both advertising dependency and overall business growth. Paid Sales are sales attributed to advertising within the platform’s attribution window. Organic Sales are sales not directly attributed to advertising. They can help indicate broader brand and search strength. A Keyword is the term an advertiser selects to trigger an ad. A Search Term is the actual phrase a shopper types. Comparing keywords with search terms helps operators discover new opportunities and reduce wasted spend. Strong advertising operations connect cost, customer intent, attributed sales, and organic growth—not just a single efficiency metric.

Forsit Creative Team | AI-Powered Branded Content in Action Here is one example of how Forsit’s Creative Team is using AI to expand the possibilities of branded product content. This video was created by combining AI-generated visuals with creative direction, product-detail refinement, motion design, editing, and post-production. Rather than simply generating visually striking scenes, we focused on translating the product’s characteristics into a clear and consistent visual story while preserving its identity and key details. By integrating AI into our creative workflow, we can explore ideas and visual directions that would be difficult to achieve through conventional production alone—and turn them into polished, engaging brand content. From concept to final output, every detail is shaped and refined by our Creative Team. AI-powered production. Human-led creativity. 🚀