Customer Needs and Solutions is an innovative, multidisciplinary journal exploring critical issues concerning the relationships among organizations and the customers they serve.
Includes and integrates insights from such fields as marketing, strategy, psychology, and organizational behavior.
Contains three types of content: Research Papers, Perspectives, and Unsolved Problems and Call for Solutions.
Aims to facilitate communication between academics and stakeholders.
Features overviews of leading marketing programs around the world.
This provocative paper ventures that autonomous vehicles could be configured to curb a dangerous human impulse: the “willingness to sacrifice” (WTS) numerous lives to save one’s own. Click heading to preview / download!
While big data & AI-driven algorithms can help shoppers, finds this influential article, they also threaten our sense of autonomy, "the absence of which can be detrimental to consumer well-being." Click heading to read!