How to add multiple links to your Instagram bio

Instagram lets you add up to five links in your bio natively. For some accounts, that's plenty. But if you're a creator, business, or anyone with more than a handful of destinations to share, five links run out fast. Linktree gives you unlimited links on a single page, along with analytics, design customization and tools to sell products and collect leads, all from one bio URL.

Here's how to set up multiple links in your Instagram bio, using both Instagram's built-in option and Linktree.

How to add multiple links natively on Instagram

Instagram introduced native multi-link support in 2023, letting you add up to five external URLs directly in your bio. Here's how:

1. Open Instagram and go to your profile.
2. Tap Edit Profile.
3. Tap Links, then Add external link.
4. Paste your URL and add an optional title.
5. Repeat for up to five links total.

Your links will appear as a tappable list under your bio text. Visitors can tap any of them to visit that destination.

This works well if you only need a few links and don't need to track clicks or customize the experience. But Instagram's native links come with some clear limitations:

• Hard cap of five links. No workaround for this.
• No analytics. You can't see which links get clicks, where your visitors come from, or how your links perform over time.
• No customization. The links appear as plain text in a standard Instagram layout. You can't add thumbnails, brand your page, or organize links into categories.
• No monetization. You can't sell products, collect payments, or add lead capture forms through native links.

If any of those limitations apply to you, that's where Linktree comes in.

Why use Linktree instead of Instagram's native links

Linktree gives you a single URL that opens a fully customizable landing page with unlimited links. Over 50 million people use it, and it works with any platform, not just Instagram.

Here's what Linktree can do that Instagram's native links can't:

Unlimited links on every plan. Even on the free plan, there's no cap. Add links to your podcast, your shop, your latest blog post, your YouTube, your booking page, your merch store, and anything else you want to share. Rearrange them anytime.

Analytics that tell you what's working. Linktree tracks views, clicks, click-through rate and time to click for every link on your page. On paid plans, you can also see where your traffic comes from, what devices visitors use, and which links drive the most engagement. This data can help you collect leads from your Instagram bio more effectively.

A branded landing page. Customize your Linktree with themes, colors, fonts, backgrounds and button styles to match your brand. On paid plans, you can upload custom wallpapers and video backgrounds. Your Linktree can look and feel like an extension of your brand, not a generic link list.

Monetization tools. Sell digital products directly from your Linktree, with instant delivery and Stripe payments. Set up Linktree Shops for physical and digital product listings. Add sponsored links. Create and sell courses through the Kajabi integration. None of this is possible through Instagram's built-in link feature.

Lead capture. Add contact forms directly to your Linktree to collect emails, phone numbers, and other subscriber information. Use Audience Manager to segment your contacts and sync with email platforms like Mailchimp, Klaviyo, and Kit.

QR codes. Generate a QR code for your Linktree to use on packaging, print materials, business cards, event signage, and anywhere else offline. Scan-to-visit makes your bio link work beyond Instagram.

@linktr.ee Because why when there's Linktree? #fyp #linktree #social #trending ♬ original sound - Linktree

How to add Linktree to Instagram

Ready to get started? Here's how to add a Linktree to your Instagram account.

1. Head over to https://www.linktr.ee/.

2. Create a Linktree account. You can choose your username for your custom URL and select from various plans, from a free account to paid ones with advanced features.

3. On your Admin page, select Add New Link to start adding URLs to your Linktree.

4. Select Appearance to choose a theme for your Linktree that represents you or your brand well.

5. Select Share for a variety of options on how to get people to interact with the link. Or, simply tap Copy at the bottom of the pop-up or copy your unique URL right off the admin page to quickly grab your link for pasting elsewhere.

6. Head over to Instagram and tap on your profile picture in the lower right corner of the screen to bring up your Instagram profile page.

7. Select Edit Profile to edit the bio section of your page.

8. Paste your Linktree URL in the website field under Links, and tap Done (iPhone) or the checkmark (Android) in the upper right corner of the screen to save your changes.

That's it. Your followers can now tap a single link in your bio and access everything you want to share.

Tips for getting more clicks from your bio link

Adding your Linktree URL to your bio is the first step. Here's how to make it work harder.

Mention it in your content. Tell people to check "the link in bio" in your Reels, captions, and Stories. Be specific about what they'll find: "Grab the free template, link in bio" works better than a generic callout. You can also add a link sticker to your Instagram Stories to drive traffic directly.

Keep your top links at the top. Your most important or time-sensitive link should always be first. New product launch? Move it to position one. Promoting a podcast episode? Same thing. Visitors rarely scroll to the bottom.

Write a bio that sets up the click. Your Instagram bio only gets 150 characters, so make them count. Tell people who you are and what they'll find at your link. Something like "Fitness coach. Free meal plans + workout guides below" gives visitors a reason to tap.

Use Instagram auto-reply for DMs. With Linktree's auto-reply feature, you can tell followers to comment a keyword on your post (like "GUIDE") and automatically send them a DM with a direct link. This can work well for product launches and lead magnets.

Update your links regularly. A Linktree with outdated links makes your account look neglected. Remove expired promotions, add new content, and swap link positions based on what you're currently promoting. If you're updating your handle or bio, check our guide on how to change your Instagram handle to keep everything consistent.

What you can do with Linktree beyond links

Linktree started as a link in bio tool, but it's grown into a full platform for managing your online presence. Here are some features worth exploring:

• Shops for selling physical and digital products directly from your Linktree
• Digital products with instant file delivery and Stripe payments
• Courses powered by Kajabi, hosted right on your page
• Contact forms to capture emails, phone numbers, and custom fields
• Audience Manager to segment subscribers and sync with your email platform
• Analytics to track clicks, views, and traffic sources across every link
• Design Editor with custom themes, wallpapers, fonts, and button styles
• QR code generator for offline-to-online traffic
• Tr.ee short links for branded, trackable URLs you can share anywhere

Even on the free plan, you get unlimited links, basic analytics, and access to themes. Paid plans unlock deeper analytics, monetization tools, and advanced customization.

Whether you need two links or twenty, Linktree keeps everything organized in one place. Create your free Linktree and add it to your Instagram bio today.