Our commitment to a safer digital space
This is the fourth edition of our semiannual Transparency Report, providing insights into our content moderation efforts over a six-month period (July - December 2025) as part of our commitment to safety, transparency and compliance with the Digital Services Act. This data was collected between March and April 2026.
Linktree’s mission is to empower anyone to curate, grow, and monetize their digital universe.
Our highest priority is ensuring a safe and reliable experience for the visitors, creators and businesses worldwide who trust our platform. To this end, we’ve invested significantly in both people and technology to swiftly identify and remove harmful content.
Our Trust & Safety team makes this happen in two main ways: internal detection and external reports.
- Our internal tooling and workflows identify and flag high-risk content, which is then automatically removed or sent to our moderation team for manual review.
- Our website forms (Violation Report Form and IP Infringement Report Form) and mobile app enable anyone to easily report any content they come across that they believe is in breach of our Terms & Conditions or Community Standards.
- Any requests we receive from law enforcement or government bodies are reviewed and promptly actioned when required.
Team structure
Linktree’s Trust & Safety team operates around the clock, with members strategically located across Australia, the Philippines and the United States.
With a global team reviewing content and responding to community violation reports, we can address issues efficiently and remove harmful content as quickly as possible – with multiple escalation pathways within the moderation team, and between full-time Trust & Safety managers at Linktree.
All team members have access to regular and comprehensive training, monthly quality assurance checks, and regular meetings with their team leaders. Additionally, due to the nature of the content reviewed, we provide access to mental health support to protect our team’s wellbeing while they protect the Linktree community.
Content moderation actions (Global & EU)
Moderation actions
The table below displays the volume of moderation actions taken on Linktree. This can include profile suspensions, link removals, image removals and product listing removals. The table is displayed by automated actions, manual actions and a total volume globally.
Volume of Moderation Actions (Global)
| Month | Manual | Automated | Total |
|---|---|---|---|
| July | 160,063 | 52,810 | 212,873 |
| August | 55,632 | 45,034 | 100,666 |
| September | 8,219,812 | 38,991 | 8,258,803 |
| October | 406,642 | 37,437 | 444,079 |
| November | 481,310 | 86,792 | 568,102 |
| December | 283,268 | 93,582 | 376,850 |
Note: During September, an incorrect manual moderation action resulted in a large number of links being removed over an approximately 12-hour period (7 September 17:00 UTC to 8 September 04:15 UTC). Because identical links may appear on many Linktree profiles, moderation decisions are applied consistently wherever that link is hosted. Consequently, a single incorrect manual moderation decision can result in the removal of the same link across multiple profiles until the error is detected and reversed.
Linktree’s internal safeguards detected the error and automatically flagged the issue preventing further action and reversing the affected moderation actions. As a result, the unusually high volume of manual moderation actions recorded in September reflects this isolated incident, while the corresponding increase in automated reversals shown later in this report reflects the automated remediation process used to correct the error, rather than incorrect automated moderation decisions.
Breakdown of Moderation Actions (EU)
| Month | Manual | Automated | Total |
|---|---|---|---|
| July | 1,577 | 6,738 | 8,315 |
| August | 1,077 | 5,455 | 6,532 |
| September | 35,500 | 5,016 | 40,516 |
| October | 9,649 | 4,632 | 14,281 |
| November | 4,035 | 4,668 | 8,703 |
| December | 4,581 | 4,601 | 9,182 |
Volume of Reversals
The data below displays the volume of moderation decisions that were overturned, either through appeal or through manual review, providing insight into the accuracy of the automated processes.
| Month | Manual Actions | Manual Reversals | Manual Accuracy | Automated Actions | Automated Reversals | Automated Accuracy |
|---|---|---|---|---|---|---|
| July | 160,063 | 108 | 99.93% | 52,810 | 349 | 99.34% |
| August | 55,632 | 103 | 99.81% | 45,034 | 1,506 | 96.66% |
| September | 8,219,812 | 129 | 99.99% | 38,991 | 458 | 98.83% |
| October | 406,642 | 136 | 99.97% | 37,437 | 10,145 | 72.90% |
| November | 481,310 | 155 | 99.97% | 86,792 | 77,114 | 11.15% |
| December | 283,268 | 1,044 | 99.63% | 93,582 | 4,367 | 95.33% |
Note: September excludes 824,568 automated reversals that resulted from the incorrect manual moderation action reflected in the Global moderation actions table above. These reversals were generated by Linktree’s automated remediation process after it detected and corrected the manual error; they do not represent automated moderation decisions that were subsequently found to be incorrect. Including these remediation reversals would produce a mathematically misleading automated accuracy metric, as the number of reversals would greatly exceed the number of automated moderation actions for the month. Excluding them means that the reported automated accuracy reflects the performance of Linktree’s automated moderation systems rather than the automated correction of a manual moderation error.
The increase in November reflects the deployment and tuning of enhanced automated moderation capabilities, which temporarily resulted in a higher volume of moderation actions as detection thresholds were refined.
Linktree Suspensions
The graph below displays the total number of Linktree suspensions from July to December.
A profile suspension represents a single account-level enforcement action. Other sections of this report include individual content-level moderation actions.
Profile Suspensions (Global)
Total Linktree Profile Suspensions:
Global: 402,814
Profile Suspensions (EU)
Note: December’s increase was primarily driven by improvements to Linktree’s proactive detection capabilities for high-volume abuse categories. These improvements enabled us to identify and action a significantly larger number of violative accounts than in previous months. The increase reflects improved detection effectiveness rather than a change to our Community Standards or enforcement thresholds.
Moderation actions by violative category
This chart shows the combined volume of moderation actions taken across violative categories.
Moderation actions can include profile suspensions as well as individual content enforcement actions such as link and image removals. Because a single profile may receive multiple moderation actions before a suspension occurs, the totals shown in this section are not directly comparable to the total number of suspended profiles reported above.
Violative Breakdown (Global)
- 1.2%Illegal Goods / Services
- 11.2%Adult Content
- 27.3%Gambling
- 58.4%Spam
| Action Category | Number of actions |
|---|---|
| Spam | 1,204,837 |
| Gambling | 561,924 |
| Adult Content | 229,961 |
| Illegal Goods / Services | 24,752 |
| Phishing | 20,308 |
| Restricted Goods & Services | 11,888 |
| Child Harm | 2,868 |
| Other Ban | 1,161 |
| Impersonation | 1,056 |
| Privacy Violation | 962 |
| IP Infringement | 634 |
| URL Abuse | 483 |
| Hate Speech | 467 |
| Bestiality | 98 |
| Violence | 54 |
| Extremism | 36 |
| Harassment | 33 |
| Misinformation | 22 |
| Self Harm | 11 |
| Electoral Fraud | 1 |
Violative Breakdown (EU)
- 1.8%Illegal Goods / Services
- 3.2%Restricted Goods / Services
- 10.1%Spam
- 18.6%Gambling
- 64.4%Adult Content
| Action Category | Number of actions |
|---|---|
| Adult Content | 47,806 |
| Gambling | 13,842 |
| Spam | 7,504 |
| Restricted Goods & Services | 2,399 |
| Illegal Goods / Services | 1,350 |
| Phishing | 892 |
| Other Ban | 163 |
| Hate Speech | 105 |
| Impersonation | 82 |
| Child Harm | 35 |
| IP Infringement | 27 |
| Privacy Violation | 21 |
| URL Abuse | 11 |
| Harassment | 10 |
| Violence | 7 |
| Bestiality | 5 |
| Extremism | 2 |
| Self Harm | 2 |
Community
violation reports
Number of violation reports received
In addition to proactively detecting violative content on our platform, we welcome Linkers and visitors to report any content or accounts they believe to be in breach of our Community Standards.
During the July-December period represented in this report, we received 16,828 violation reports, averaging 2,804 per month.
Community Violation Reports (Global)
Community Violation Reports (EU)
Below is a breakdown of the Community Violation reports that Linktree has received from EU member states.
Please note that the category indicates what the reporter selected when submitting the report, which does not correlate with or guarantee moderation action.
EU Community Violation Reports
Violation reports rejected vs accepted
This graph shows the ratio of reports where there was no confirmed violation, compared to reports that resulted in moderation action.
Overall, this shows that on average only 42.08% of submissions reported during this time were in breach of our Community Standards.
Violation Reports: Rejected Vs. Accepted
- Rejected
- Accepted
Median handling time
This data reflects the difference in time (minutes) between when the violation report was submitted and when it was closed out by the moderator, including review time and moderation action.
Median Handling Time (Minutes)
| Month | Median Handling Time (Minutes) |
|---|---|
| July | 1 |
| August | 3.9 |
| September | 6.2 |
| October | 4.3 |
| November | 4.7 |
| December | 3.4 |
Volume of appeals received
Appeals may be submitted for almost any moderation action taken on an account, such as an account ban or link removal. We received a total of 8,530 during this period.
Volume of Appeals (Global)
Volume of Appeals (EU)
The chart below provides insight into the appeals submitted by individuals within the EU.
Appeals rejected vs. accepted
This is the ratio of appeals that were rejected (i.e. where the ban stayed in place) vs. appeals that were accepted (i.e. decision overturned and account/content restored).
On average, 32.25% of appeals during this time were accepted.
Appeals rejected vs. accepted
- Rejected
- Accepted
Median handling time
This calculates the difference in time (minutes) between the appeal being submitted and the decision being made by the moderator, including review time and any reversal of the moderation action.
Median Handling Time (Minutes)
| Month | Median Handling Time (Minutes) |
|---|---|
| July | 1.2 |
| August | 4.4 |
| September | 4.8 |
| October | 3.3 |
| November | 4.2 |
| December | 3.4 |
Intellectual
property reports
Linktree respects intellectual property rights and we expect Linkers to do the same.
When we receive an intellectual property report, it is manually reviewed to determine whether the report is valid and if the reported Linktree contains infringing content. If it does, then the content is removed and, if appropriate, the Linktree is suspended.
More information is available in our Intellectual Property Policy.
The graph below displays a breakdown for the global volume of intellectual property reports we received during the data period.
Trademark and Copyright Reports
- Trademark
- Copyright
Global Total: 1,213 reports
The two charts below highlight the ratio of copyright and trademark reports that were accepted, denied, or resulted in no action globally.
Trademark Reports
- 2.7% | 20N/A
- 29.8% | 223Denied
- 67.5% | 505Approved
Trademark: 748 reports
Copyright Reports
- 7.7% | 36N/A
- 35.9% | 167Denied
- 56.3% | 262Approved
Copyright: 465 reports
The chart below shows the median time in hours to respond to an intellectual property report. During the reporting period, the median first response time averaged 12.5 hours.
Median Response Time (Hours)
The following chart shows the volume of intellectual property reports that we received from within the European Union.
Intellectual Property Reports (EU)
Below is a table that shows the complete breakdown for the intellectual property reports we’ve received from each EU member state as well as the total actions taken with each report.
| Country | TM | CR | TM Approved | TM Denied | CR Approved | CR Denied | N/A | TM Counter-Notice | CR Counter-Notice |
|---|---|---|---|---|---|---|---|---|---|
| Belgium | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| Czechia | 1 | 6 | - | 0 | 5 | - | 2 | 0 | 0 |
| Estonia | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| France | 4 | 8 | 3 | 1 | 6 | 2 | 0 | 0 | 0 |
| Germany | 0 | 6 | 0 | 0 | 3 | 2 | 1 | 0 | 0 |
| Hungary | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| Ireland | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 |
| Italy | 8 | 0 | 5 | 3 | 0 | 0 | - | 0 | 0 |
| Latvia | 0 | 4 | 0 | 0 | 0 | 4 | 0 | 0 | 0 |
| Lithuania | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| Netherlands | 6 | 0 | 3 | 3 | 0 | 0 | 0 | 0 | 0 |
| Poland | 13 | 0 | 3 | 9 | 0 | 0 | 1 | 0 | 0 |
| Portugal | 6 | 2 | 7 | 0 | 0 | 0 | 1 | 0 | 0 |
| Romania | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| Spain | 4 | 0 | 1 | 2 | 0 | 0 | 1 | 0 | 0 |
Legal requests
At Linktree, we take all law enforcement requests seriously. Each request is carefully reviewed by our legal team and actioned promptly in accordance with applicable laws and our law enforcement access request policy. Legal requests can be submitted to legalprocess@linktr.ee.
The table below provides a breakdown of all legal information requests received during the reporting period. Please note that subpoenas are only actioned when accompanied by the appropriate and official legal documentation.
| Month | Country | Type | Response | Response Time (Days) |
|---|---|---|---|---|
| September | United States | Remove Content | Accepted | 7 |
| September | United States | Information: Subpoena | Accepted | 4 |
| October | Pakistan | Remove Content | Accepted | 1 |
| October | United States | Information: Subpoena | Accepted | 6 |
| October | United States | Information: Subpoena | Accepted | 2 |
| October | United States | Information: Subpoena | Accepted | 1 |
| November | United States | Information: Subpoena | Accepted | 1 |
| November | United States | Information: Subpoena | Accepted | 1 |
| November | United States | Information: Subpoena | Accepted | 1 |
| November | United States | Information: Subpoena | Accepted | 1 |
| November | United States | Information: Subpoena | Accepted | 1 |
| November | United States | Information: Subpoena | Accepted | 1 |
| November | United States | Information: Subpoena | Accepted | 1 |
| November | United States | Information: Subpoena | Accepted | 1 |
| December | United States | Information: Subpoena | Accepted | 1 |
Trusted Flaggers
Linktree has not received any reports from Trusted Flaggers, as defined by the Digital Services Act, during the data period. We remain committed to closely monitoring activity and maintaining an open channel of communication with our Trusted Flaggers to ensure swift action when necessary.
Out-of-court settlements
Linktree has not received any out-of-court settlement requests during the period of July to December 2025.
Monthly active users
Article 24(2) of the DSA requires online platforms like Linktree to publish information on average monthly active recipients of the service every six months. These recipients should be geographically located in the EU. The primary purpose of publishing this number is to identify if an online platform is a ‘very large online platform’ = at least 45 million users per month in the EU.
Between 1 July 2025 and 31 December 2025, the average number of monthly active recipients was below the 45 million user threshold for being designated as a VLOP.
We define a monthly active recipient as Linkers and visitors who visit our platform and interact with a profile at least once, for example clicking a link, during the calculation period. We have also attempted to limit this number to “unique” visits only e.g. counting multiple visits by the same user as only once in each month.
We will continue to monitor the number of average monthly active recipients and publish updated information in accordance with Article 24(2) of the DSA.
Conclusion
We’re committed to creating a safe and welcoming experience for everyone who uses our product, making sure each interaction on the platform reflects our dedication to inclusivity and trust.
Our team continues to invest in improving how we identify and remove unsafe content, advancing the tools and systems we use to keep Linktree secure. In addition, we’re refining our process around community violation reports, offering transparent breakdowns of violation categories and clearer visibility into the appeals process.
We continually evaluate and update our policies and Community Standards, keeping these principles at the core of everything we do, so Linktree remains a trusted space.
Note: The data reflected in this report was accurate at the time of generation. Data is subject to change based on day-to-day moderation decisions, such as appeals.