In [Speak like a leader](https://www.youtube.com/watch?v=bGBamfWasNQ), Simon Lancaster says that lessons learned in Roman times about effective political speeches still apply, and it is scandalous that a training in rhetoric is such a rarity. He briefly touches six major lessons in effective speaking, but he does not flesh it out beyond what is permitted in a TED talk.

Briefly, the six lessons or tools are:

 1. The **breathless x 3**, three short adjectives, nouns, or phrases: "Lies. Treachery. Embezzlement." as the opening to a political smear ad.

 2. The **repetition x 3**, three sentences repeating the same thing.

 3. The **balance x 3,** three balanced sentences which are taken to represent balanced thought.

 4. **Metaphor,** his point being that we all use metaphor and which political metaphor we use can have profound impact on reception.

 5. **Exaggeration,** by far the most potent tool in any communication. (Err...)

 6. **Rhyme:** if you've taken the time to make a rhyme, what you're saying must be true, even if you're blue.

What are the classic texts, ancient and modern, offering a foundational treatment of the rhetoric that furnishes his six highlights?