When I looked at the blog post, I first assumed I was looking at some placeholder logos with an intentionally weird color scheme. It took me a bit to realize that color scheme seems to be meant seriously. The proposed color schemes are terrible. Reminds me a bit of the Windows 3.1 HotdogHot Dog Stand scheme.
I can't make sense of the rest you're showing. It does not seem connected to the sites at all or the current identity. It's just too different and I can't translate these images to how this would change the actual designs.
