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    I first thought that your before/after with the SO logo was a joke you just made up... Then I checked... God... Commented Feb 20 at 17:24
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    Wow, this is a very lucid realization! ("We are the Borg.") Commented Feb 23 at 14:08
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    I would argue that a lot of those examples are improvements, making the logo easier to read and (imo) more modern. But the SO logo was already clear, modern and recognisable. The change they're making here is from a modern logo to... basically plain text?? Commented Feb 23 at 14:10
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    @DBS Logos aren't there for information however... Commented Feb 24 at 7:16
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    @Lundin Perhaps not the primary purpose, but conveying some identity information is a pretty important part of what a logo does. To me, that old "YvesSaintLaurent" is borderline unreadable even when I make an active effort, if I saw it in passing there is no way I would ever remember what brand it belonged to (Not that their new logo is great either, but at least I can read it) Commented Feb 24 at 10:55
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    @DBS And yet I would still recognize the old Yves logo because it was so famous - I don't even need to read it. Plus it stood out from the crowd if you are shopping for perfume etc so you easily spot it. If I saw something with the new logo I would actually assume it was some cheap copycat brand. It literally looks like they opened MS Word and then hit caps lock. Commented Feb 24 at 11:44
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    Font face can be part of a good change, but changing from something with personality and history to just a font face is lifeless, dull, boring. But, given the leadership of this org and their chosen social and cultural foundations, that is not surprising. Commented Feb 24 at 18:01
  • 1. RIMOWA, 2-3. No one, 4. Microsoft, 5. SAINT LAURENT, others - disqualified. Commented Feb 24 at 18:22
  • don't forget GM and Target, I mean "target" Commented Feb 25 at 4:05
  • An example of our move from the right brain hemisphere that sees what's fresh and unique, to the left that categorizes and reduces. A move from animate to inanimate, from reality to a map of it. Commented Feb 25 at 15:28
  • The old eBay one was a little much, but the new one is too generic Commented Feb 25 at 19:53
  • My personal "favourite" of the bunch of redesigns: Check the old Engelbert Strauss logo against the new Strauss. Commented Feb 25 at 21:06
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    Its worser than that, many still retain at least the color there. They don't completely throw colour, they use monochrome only on places where it looks good. Commented 2 days ago
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    @DBS Logos are not supposed to be "read". They are supposed to have a unique design that makes them instantly recognizable. All of these are total failures in this respect. Commented yesterday
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    LOL they're not even logos anymore. They're just ordinary texts in either UPPER or lower case XD Commented yesterday