> Expand the definition of Stack Overflow from programmers and developers to all technology enthusiasts.

Is this specifically about SO? Or about SE? If it's about SO, you're changing more than visual identity- that would be a scope change. SO is not about "all technology".

Or when you say "two brand names", are you saying Stack Exchange will no longer be used, and every place "Stack Exchange" is used, it will now be "Stack Overflow"?... Are you changing domain names as well? I don't think SO/SE is that confusing.

> Be welcoming to a new and wider enthusiast audience, while still appealing to our core audience of subject matter experts.

It's been for professionals _**and**_ enthusiasts from the beginning, no? Didn't the tour page used to say so?