Hispánica

LIV Reforma translates Mexico City’s Art Déco heritage into a contemporary visual identity. Working alongside Casa Quieta, we developed an identity that grows directly from the architecture and interiors of the project. Its geometry, rhythm, curves, and materiality became the starting point for a visual language that feels deeply connected to the space. The three towers became the foundation for the central symbol, while a custom word-mark reinterprets Modernist and Art Déco typography. Oak, stone, terrazzo, metal, ribbed glass, and woven bejuco informed the palette and graphic vocabulary, creating continuity between the interiors and the brand. From signage to brand applications, the identity was designed to move naturally through the physical space, extending the architectural experience into every touchpoint. Brand Identity & Creative Direction. Hispánica

 Creative Direction, Architecture & Interior Design. Casa Quieta
 Collaborators.
 Developer. Grupo Urbania Photography. Octavio Gutiérrez Explore the full project on our website https://lnkd.in/ekDMNawA

Founded by Robyn Tse and Maggie Tang, Friends in Food is a New York City–based community bringing together hospitality leaders through curated gatherings, conferences, dinners, and professional development experiences. Built on the belief that meaningful progress in hospitality starts with conversation and community, Friends in Food has grown into a space where the people shaping the industry come together to exchange ideas, build relationships, and imagine what’s next. For the redesign, we asked: how do you translate the feeling of gathering around a table into a digital space? The result is a new identity and website built around connection, clarity, and a little bit of warmth. Editorial typography, a restrained palette, generous space, and subtle motion create a digital home for the people and ideas behind the community. Identity and website — Hispánica
 Full project at https://lnkd.in/eKNhz3rG

MadreMouth is a culture-driven food brand inspired by Peruvian cuisine and made for a generation that moves freely between cultures, references, and identities. We built a bold, flexible visual system around pattern, geometry, color, and expressive typography. Drawing from Peru and the wider Latin American visual landscape, we reinterpreted these elements into a language designed to move across packaging, communication, and the wider brand experience. MadreMouth treats culture as something living: something to remix, share, and carry forward. The result is a brand that feels rooted and contemporary without losing its cultural specificity. Project credits. Motion. Priscila Casanova See full project https://lnkd.in/ewDrZb5P

Temporary living should feel anything but temporary. Nido is a hospitality platform offering fully equipped, design-forward properties for corporate travelers, vacationers, and people relocating to a new city. As Nido grew, we extended its identity across physical and digital touchpoints, creating a flexible system that feels warm, considered, and effortless. From the visual identity and applications to the website, photography, and video art direction, every element was designed to make the experience feel seamless; from the first impression to the moment you arrive. Collaborators Brand applications production. Nicole Aranguren Uniforms. KYTHE APPAREL Documentation Design. Maite Fernández Production. GOBE Studio Photo. Tanya Chavez Photo Assistant. Javier Pérez Video Director. Eduardo Reta V. Talent. Roch Millot, Alberto Rolle, Alejandra Estrada, Fernanada Reynaga Prop Stylist. Carlos Torres Styling. Alberto Rebelo Styling Assistant. Santiago Araico Makeup & Hair. Cocoa Tenorio Full project → https://lnkd.in/eGnBJskj

Santo Taco’s website brings together food, space, and the people behind it through photography and narrative. Developed in collaboration with a multidisciplinary team of photographers and videographers, the work extends beyond the screen, capturing Santo Taco as a space where culture, people, and experience intersect. Modular, minimal, and intentional, the system creates a cohesive language across digital, bringing the energy of Santo Taco into every interaction. Collaborators
 Photography. Araceli Paz
 Video. Borja V Conde, Emiliano Cuesta
 Video Production. GOBE Studio Full project: https://lnkd.in/gQnUnp-J

For L'Oréal, Hispánica developed the creative identity for Culture Cuts, an internal campaign for the L'Oréal Luxe designed to foster conversation and celebrate diverse perspectives. Created in collaboration with BUREAU TONALLI, the identity is built around the idea of conversation as a space where ideas take shape. Inspired by the dual "C" in the project's name, brackets became the foundation of a flexible graphic system, framing titles, quotes, names, and imagery while creating a recognizable visual language across the series. The identity was developed using L'Oréal's typographic language, establishing a natural connection with the brand while giving Culture Cuts its own distinct voice. Our work also included the campaign icon and motion transitions that brought rhythm and consistency to the video series. The result is a cohesive identity that transforms internal learning into an engaging visual experience, framing culture through conversation, innovation, and luxury. Full project at https://lnkd.in/gGYpAq9e

Hispánica's new website reflects a naturally evolving approach to life as it unfolds. Live now. www.hispanica.mx

We approached Yodo, a Costa Rican coffee brand, launched in Miami, as more than coffee: a daily ritual, a shared experience, and a platform for community. Our goal was to create a modern, authentic brand that goes beyond the product, accompanying people in their daily routine. From the brand identity to packaging and creative direction, every element was designed to reflect Yodo’s values. Typography plays a key role in the system, establishing hierarchy and clarity while giving the brand a distinct, human voice. The result is a cohesive brand system that feels intentional, approachable, and full of character — a reflection of both Yodo and the people it connects.