BaByliss

We are delighted to deepen our relationship with Haute Coiffure Française (HCF), one of the most respected organisations in the French hairdressing industry. As part of this partnership, both HCF Academies will be fully equipped with professional BaBylissPRO tools, ensuring educators and students use our products throughout their training programmes. By placing our tools directly in professional education environments, we continue to support the development of future talent and demonstrate the performance, reliability, and consistency professionals expect. We are also proud to renew our sponsorship of the HCF Trophy, a prestigious competition that celebrates and supports the next generation of hairstylists. From the classroom to the competition stage, our commitment remains the same: to support professionals at every stage of their journey. Side by side with professionals. #BaBylissPRO #HCF #HauteCoiffureFrançaise #ProfessionalEducation #HairIndustry #FutureTalent #Hairdressing

For a long time, styling involved a trade-off. Better results usually meant more heat, and more heat meant more damage. People accepted it because there wasn't an alternative. Technology has moved that conversation on. Intelligent heat control means a tool no longer applies a single fixed temperature. It reads what's happening to the hair and adjusts continuously, delivering the heat needed for the result. This is the thinking behind BaByliss Sensor Protect: instead of holding one temperature, its intelligent sensor monitors heat up to fifty times a second and adapts to your hair as you style. The styling improves. The stress on the hair reduces. Nothing is sacrificed to achieve either outcome. What makes this significant is that the user doesn't have to think about it. There's no calculation to make, no compromise to weigh up, and no guesswork about which setting is safe. Sensor Protect makes the judgement for you in real time on every pass. The tool takes care of it. #BaByliss #SensorProtect #hairstyling #stylingtool

SUPPORTING YOUNG STYLISTS In Berlin this year, something special happened. 16 hand-picked Young Stylists gathered for an exclusive editorial masterclass led by industry icon Helena Narra, diving deep into the new BaBylissPRO High Performance Curlers. Part elite training, part content creation studio, it was a space where technique met artistry. What made it unforgettable? Watching these rising talents' creativity and passion unfold, their enthusiasm, and the way they rallied around each other. Seeing BaBylissPRO become part of their professional story is exactly why we do this. The next generation of top stylists is here, and they're creating with us. #BaBylissPro #Berlin #Youngstylists #haircreativity @_capturedbycansu_ @yoonookim @alex_sportelli @oatmilkstudios @helenanarra

BUILT FOR EVERY KIND OF HAIR Hair varies enormously in texture, density, porosity, and behaviour. This is why testing across a genuine range of hair types matters so much. Airflow that dries fine hair quickly needs to be boosted to dry thicker, denser hair. Heat that smooths one hair type needs to be adjusted to deliver the same result on another. A plate finish that glides through straight lengths has to do the same through textured hair. Getting this right isn’t something that can be added at the end of development. It has to shape the design from the start, from motor power and heat control to the shape of the attachments. The measure of a styling tool isn’t how it performs for every hair type. It's how well it performs on yours. #Hairstyling #BaBylissPRO #Hairtypes

WE'RE BEYOND THRILLED. Our BaByliss Style Secret Air has been named Best Hair Styler in the W.ICONS Beauty Awards 2026. To be recognised by Wardrobe Icons and named among the beauty products everyone's talking about this year is a real honour. Our biggest thank you goes to the people who style with us every day and trust BaByliss to help them create the look they want at home. Congratulations to every brand recognised in this year's awards. #BaByliss #WICONSBeautyAwards #BeautyAwards2026 #StyleSecretAir #AwardWinning #Haircare

AMBASSADOR SPOTLIGHT: REAL LIFE EXPERTISE At BaBylissPRO, our Ambassadors are our partners in innovation. Each ambassador works daily behind the chair, in salons, barbershops, on shoots, or backstage at events. They understand the pressure of a busy schedule, demanding clients, and the importance of reliable tools. Their feedback is grounded in real experience. Product development is strongest when informed by the professionals who rely on tools every day. Our ambassadors test new models in real-world work environments, evaluating balance, heat performance, ergonomics, and durability over extended use. If a tool fails to meet professional expectations, it doesn’t progress. These partnerships are not merely endorsements. They are collaborations that help ensure every product remains practical, reliable, and suited to real-world working conditions. The professional community continues to advance standards. We’re proud to work alongside individuals who challenge us to continually refine and improve our tools. When brands and professionals collaborate closely, the result is better equipment, stronger skills, and higher standards across the entire industry. Excellence is rarely achieved alone. It’s built through partnership. #Hairambassadors #BaBylissPRO #Salonstyling

MORE LOOKS. LESS EFFORT Versatility used to mean owning more tools. A dryer for speed. A straightener for smooth. A styler for volume. A drawer full of things that you had to find space for. BaByliss Air Wand is built around the idea that one thoughtfully designed, multi-function tool can do more for your hair routine. It features adjustable heat and airflow plus interchangeable attachments for smoothing and adding volume. Technology that can be adapted to different hair types and desired outcomes. The goal isn’t to give more options for the sake of it. It’s to give the right options to achieve the look you want in the time you have. #Airwand #BaByliss #hairstyling #dryingtools

THREE AWARDS FOR BABYLISS PRO Three awards. One night. Poland's most prestigious hairdressing stage. We're proud to share that BaBylissPRO has been recognized at the Hairdressing Prestige Awards 2026, an international competition judged by the editors-in-chief of ESTETICA magazines from around the world. Brand of the Year: BaBylissPRO Innovation of the Year: Drying Wand Barber Product of the Year: FXONE These awards are judged by the people who know the professional industry best. That makes them mean something. The Drying Wand and the FXONE range were developed in close collaboration with the professionals who use them every day. Their recognition at this level across styling, innovation, and barbering reflects what we've always believed: that tools designed with professionals in mind will always stand apart. Thank you to every stylist, barber, and educator who works alongside us. This is as much yours as it is ours. #BaBylissPRO #HairdressingPrestigeAwards #BrandOfTheYear #Barbering #ProfessionalHair #FXONE

THE SECRET IS OUT Recently, Secret Salon toured the Nordics: five events, five cities, one very worthy subject: Style Secret Air. From Stockholm to Oslo, Copenhagen to a pop-up inside Helsinki's iconic Stockmann department store, we brought together stylists, retailers and beauty lovers for styling sessions, hands-on product testing and a few beauty secrets shared along the way. Over 80 guests at our biggest events, and every one of them left knowing exactly what Style Secret Air can do. Because the best way to understand it is to feel it in your own hair. And a first for us: our debut brand event in the Baltics. In Tallinn, more than 80 guests joined us to discover the BaByliss story, six decades of professional heritage, and our newest launches complete with styling stations and a fashion show created with a local Estonian designer. Beautiful hair, and a brilliant welcome to a new market. To everyone who came, styled, tested and mingled: thank you. The secret was always going to get out. We're glad it was you who heard it first. Styled by You. #BaByliss #SecretSalon #StyleSecretAir #Nordics #Baltics #HairStyling

HEAT THAT WORKS FOR YOUR HAIR, NOT AGAINST IT The relationship between heat and hair health is one of the most important conversations in styling right now. And it should be. Used carelessly, heat can weaken, dry, and damage. Used correctly, it’s one of the most effective tools for achieving smooth, lasting results. The difference is control. BaByliss Sensor Protect straighteners are engineered to deliver precise, even heat across the plates. Not too little, which forces you to go over the same section repeatedly. Not too much, which unnecessarily stresses the hair. The right temperature, applied consistently, to get the result you want in fewer passes. Protecting hair while styling it isn’t a compromise. It’s the result of better technology applied more thoughtfully. #hairdamage #BaBylisssensorprotect #Straighteners