Diogo Masgalos

Here are the confirmed speakers for WUD Portugal 2025 so far 🎤 This year’s stage will bring together perspectives from across the UX spectrum, from research and accessibility to design systems and emerging practices, all with one goal: making products simpler, more human, and more impactful. Here are some of the voices you’ll hear in Lisbon this November: 🔹 Gavin Lew: “Beyond faster horses: Rethinking innovation through UX research”, bringing global expertise in UX research. 🔹 Andre Fangueiro: “Practical Use of AI in Design Workflows”, on the role of UX in inclusive design. 🔹 Joana Cerejo: “Estatisticamente correto. Humanamente errado.”, exploring how design shapes meaningful human connections. 🔹 Rui Coimbras: “Liberdades de escolha e autodeterminação com paralisia cerebral”, rethinking the “easiest path” in the journey toward true inclusion. 🔹 Ricardo Luiz: “From Idea to Prototype in Under 20 Minutes”, exploring AI as a partner in rapid prototyping and user-centered design. And there’s more to come. Stay tuned for additional speakers and sessions. Join us to learn, connect, and bring practical insights back to your work. 🗓 November 18-19 | Museu do Oriente, Lisbon 🎟 Tickets available now: https://wudportugal.com/ #WUDPortugal #WorldUsabilityDay #UXDesign #UserExperience

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Prioritize design projects by simple, complicated, and complex decisions. In this throwback featured post, we enjoy Paula Gomes's article, which offers a clear way for UX teams to prioritize their time and resources across multiple projects, even with limited capacity. This approach, a form of lightweight DesignOps, categorizes projects as simple, complicated, or complex to focus efforts where they matter most while staying user-focused. Check out her article: https://lnkd.in/giAUyhfq Paula presents a framework to help UX teams focus on projects when resources are limited using her gaming background. We suggested some research ideas. Inspired by the Cynefin framework, she classifies projects into three types: 1️⃣ Simple Projects Straightforward tasks with known variables. The UX team can provide guidelines, best practices, and design systems so game teams can manage these independently. For example, creating a new in-game event using an established format. → Use lightweight research like surveys or usability tests to validate tasks. Leverage analytics to confirm expected user behaviors. 2️⃣ Complicated Projects Tasks with identifiable challenges but some unknowns. For instance, if data shows a high player drop-off during the first-time user experience (FTUE), the UX team can provide research and guidance to address the issue. → Conduct short interviews or task analysis to pinpoint specific issues. Use tools like click tracking for deeper signals into user workflows. 3️⃣ Complex Projects Ambiguous problems with no clear causes, like low retention or monetization metrics. These require in-depth research and a design thinking approach to uncover and resolve underlying issues. → Apply exploratory methods like ethnographic research or co-design workshops to tackle ambiguous problems. Use a/b testing, diary studies or contextual inquiry to uncover hidden user needs. Helio provides fast, targeted user feedback to guide decisions at every project stage. Validate designs with quick tests or surveys to collect UX metrics. #uxmetrics #productdesign

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Qubika Product Design Studio Lead, Florencia Fandiño Cambra, just returned from Figma #Config2025 in San Francisco - where the global design and development community came together to explore the future of digital product creation. Here are her 3 key takeaways: 👉 Figma’s latest launches - Draw, Buzz, Make, Sites, and Grids are exciting developments. These tools promise to streamline collaboration, automate repetitive tasks, and accelerate design-to-dev workflows. We are particularly interested in exploring their AI-powered features to see how they can elevate our speed and quality across projects, helping our team focus on creativity and innovation. 👉 It’s clear Figma is building with real teams in mind. Many of the updates directly address pain points that we see firsthand. It’s reassuring to see user feedback driving the product roadmap. 👉 Nothing beats being in the room with global design peers. We had rich conversations around evolving processes and how teams are adapting to the rapid shifts brought on by AI. We were able to share insights and examples of how Qubika is integrating AI into design and development workflows. Learn more about Qubika’s work in product design at: https://lnkd.in/ebgkTZqG

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The Law of Conservation of Complexity doesn’t just apply to systems — it applies to human behavior too. Every time we simplify a task for people, they somehow create new layers of complexity elsewhere. Take grocery shopping, for example: E-commerce and quick commerce made it faster and easier than ever. But today, many of us now spend time asking: 🔍 Best platform for price? 💳 Best cashback credit card? 🎯 Best discount hack? 🚚 Which platform delivers fastest? In short: Simplify one problem, and human nature finds ways to make the next decision a bit more complicated. Key takeaway: When designing products, services, or processes — we should remember: You’re not just removing complexity. You're also creating new choices, behaviors, and micro-decisions. #psychology #productdesign

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📌 Practical Guide to Improving Visual Design Awesome free guide full of practical tips from Filippos Protogeridis to continuously improve your visual design skills. ✅ Basics ✅ Design languages ✅ Practical knowledge ✅ Recreating other work ✅ Remixing old work ✅ Adding variety Read the guide 👇 https://lnkd.in/gdhXyVzM PS Love that he's recommending my Practical UI book too 🫶

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This article from Alexandra Rocha captures something many UX designers feel but struggle to express — the tension between ideal UCD and real-world constraints. A must-read on making UCD more flexible without losing its soul. https://lnkd.in/dH95C3J4

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Ever faced the daunting task of updating nearly 200 design tokens in Figma? Our UI/UX designer, Eduard, did and turned it into an opportunity for innovation. By combining Claude AI and Cursor AI, Eduard built a custom Figma plugin that automated the process, cutting the workload from 3-6 days to just a few hours. Curious about how he did it? Read the full story here: https://bit.ly/44MapaL #GreatPeople #GreatExpertise #Figma #AI #UIUX #SurroundYourselfWithOpportunities

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Freelancer & designer friends! I wish this excellent toolkit existed when our studio was starting out. https://lnkd.in/dC66TRRn - by Greg Branson (my original design business coach) and the Design Business Council. It contains many wisdoms and lessons we learned the hard way - all distilled into a clear set of guided activities and videos. Ideal for designers, consultants and teams looking to understand billing, and empower financial decisions that are the backbone of successful design firms. Recommended!

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It’s so weird how Product Design as a corporate function often lives in a liminal space of value where it’s indispensable and indisputable, yet it’s hard to explain why. Of course, you could say that is because design makes products more appealing and functional, but that tends to imply that non-designers are incapable of thinking about appeal and functionality, which is obviously false. I have discovered throughout the years that as a product matures and design becomes more fundamental, it also becomes progressively more challenging to define. Its value becomes indiscernible, at times indivisible from the product itself. What this means in practice is that the way design creates value has less to do with how it materially impacts a product and more to do with its ability to create the forward cultural momentum that ultimately distills into great products. Therefore, a designer's most critical job isn’t to design the best possible product but to imagine the positive effects great products have on users, and then materialize those ideas into graspable cultural waypoints. A great designer is one who can create and expand culture.

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