2009 Digital Media M&A Overview
The document summarizes digital media mergers and acquisitions (M&A) activity in 2009. While the total number of M&A deals increased slightly from 2008, the total transaction value declined 10% due to fewer large deals. M&A activity picked up in the second half of 2009, driven by follow-on investments and companies divesting non-core assets. Notable deals included Adobe's $1.8 billion acquisition of Omniture and Amazon's $928 million acquisition of Zappos. Social networking saw the largest decline in deals from 2008 while mobile experienced strong growth.
2009 Digital Media M&A Overview