H&M

We celebrated our new collaboration with legendary ELIE SAAB at Paris Fashion Week. The ELIE SAAB H&M collection spans ready-to-wear, evening finery and accessories, for both women and men. Expect embellished gowns, sharp tailoring and lacy separates, inspired by ELIE SAAB’s decades on the world's most famous red carpets. Together we took over the historic Palais Brongniart in the heart of Paris, with a performance by '90s icon Robin S, star guests and a very limited-edition bridal gown. “The event encapsulated the spirit of joy and glamour that defines ELIE SAAB and this collection specifically”, says Ann-Sofie Johansson, Creative Advisor & Head of Design Womenswear, H&M. Available in selected stores and online 22 October. #HM #ELIESAABHM #HMDesignerCollaboration #PFW

Created in-house at H&M’s Stockholm atelier and seen on the London Fashion Week runway, H&M Studio A/W 26 moves from full tailored looks to statement outerwear and evening pieces — all designed to be styled with individuality and attitude.   Developed with longevity in mind, H&M Studio focuses on premium compositions in high-quality materials.   Have a closer look at the collection.     #HM #HMStudio

Last night, H&M&YOU&I brought London Fashion Week to life together with Nick Knight and SHOWstudio. An immersive runway show celebrating style, creativity and fashion as an experience – and a clear expression of what makes H&M unmistakably H&M. Key looks are available now. #HM #HMAW26 #LFW

We are proud to unveil our next designer collaborator: ELIE SAAB, one of the world’s leading haute couture houses. The collection will reflect ELIE SAAB’s contemporary vision with embellished gowns, shimmering separates and sharply cut tailoring among the highlights. “Our customers can expect a magical, ornate and glamourous collection,” says Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear. ELIE SAAB H&M. Coming this autumn. #HM #ELIESAABHM #HMDesignerCollaboration

Sharp tailoring meets soft femininity in H&M Studio Essentials A/W26.   “H&M Studio Essentials is about knowing exactly what you want from your wardrobe and having the pieces that deliver it every time. This is the foundation of a wardrobe with a point of view”, says Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear.   Swipe through the collection ↓ #HM #HMStudio

We're excited to launch H&M HOME's first-ever furniture collaboration with the celebrated American designer Kelly Wearstler. She brings her bold, unmistakable aesthetic to a 29-piece furniture and décor collection, plus an eight-piece ready-to-wear capsule. A collaboration built on modularity, craftsmanship and everyday rituals, available 3 September. #HM #HMHOME #KellyWearstler 

Proud to introduce our latest design collaboration WARDROBE.NYC H&M, launching 6 August.   WARDROBE.NYC co-founders Christine Centenera and Josh Goot describe the result as a perfect distillation of their archival signatures and an expression of the brand’s philosophy of modern urban dressing.   The campaign images offer a closer look at the 29-piece collection built on sharp essentials and considered silhouettes. It’s also a reminder of what our designer collaborations do best: connecting distinctive creative voices with the many, through an accessible customer offering.   “These are pieces that will be in your wardrobe for a long time. That timelessness is one of the biggest advantages of this collaboration”, says Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear, H&M.     #HM #WARDROBENYC #WARDROBENYCHM

“There’s something freeing about just existing as you are."   Pride Month is personal for many of our H&M Group colleagues around the world. For 2026, we’re amplifying six generous and brave colleagues by sharing their personal stories.    Together, their reflections speak to something so profoundly human they become universal: how much it matters to feel seen, heard and celebrated for who you are. They are as much of a reminder of the impact and responsibility we have as a workplace, as they are a reminder of the benefits that come with creating a culture of respect and belonging.   At H&M Group, we believe that our colleagues truly shine the most when they are empowered to be themselves. Every day of the year.     #HM #HMPRIDE #InclusionDiversity

What does a 3,000-year-old symbol of luxury have to do with summer 2026? For H&M, it became the starting point for an entire seasonal wardrobe. In our Summer 2026 collection, the design team looked to the scarf’s rich history and versatility. From fluid cupro dresses to wrap silhouettes and statement prints; the collection reimagines holiday style through movement and adaptability. Hear from Eliana Masgalos, Edition & Campaign Design Lead, who shares how this single piece shaped design decisions, in everything from silhouettes to styling. #HM #SummerCollection

H&M’s Pre-Loved concept is more than just an add-on, it’s becoming part of the modern retail experience. A physical destination where discovery, circularity and style meet. “This is an initiative in line with the times. We can see a growing number of fashion-conscious customers mixing second-hand with new products to create their own unique style”, says Matilda Bauer (former Eckerström), Pre-Loved Buyer and Assortment Manager, H&M. The journey started with a single shop-in-shop in Barcelona 2023 and has since grown to 13 cities and 15 locations worldwide; with Stockholm Hamngatan and Vienna representing our most recent openings.  Visit one of our Pre-Loved locations and experience it for yourself.      #HM #HMPreLoved