Sinch

98% of enterprises are increasing their spend on AI for customer communications in 2026. Three in four have already had to pull a live AI agent back out of production. Going live with AI agents was the easy part. The hard part begins once they’re in front of real customers, handling real conversations. So, what does it take for an agent to be production-ready in customer communications?  Jacques Klick (Director of Product Marketing - Market Strategy, Sinch) puts this question to two leaders who build and ship AI on different sides of the market: Dr. Stefan Wenzel (CPO, SAP Engagement Cloud), and Daniel Sheard (Head of Enterprise Engineering, Lovable).     Join us for a frank conversation on the different approaches to deploying AI that holds up at enterprise scale, drawing on Sinch's 2026 AI Production Paradox study of 2,527 enterprise leaders. Wednesday, October 28, at 11:30 AM ET / 4:30 PM CET. Live on LinkedIn. Register now 👇

What does it take to stand out in customer communications today? We asked one of our Sinch Awards 2026 jury members. Morgane HUIBAN, CRM Manager at BOUCHARA, joined the judging panel this year and shared what impressed her most: discovering new use cases and seeing how retail brands are using communication channels to drive customers to their stores and websites. Her Retail favorites? Galeries Lafayette’s interactive Christmas campaign and Nespresso’s personalized product recommendations. She also highlighted the Banking & Insurance category for creating unique customer experiences in a challenging space. Thank you, Morgane, for sharing your expertise with the panel! 🙌 Check out the full video 🎥

84% of Australian enterprises have rolled back an AI agent talking to their customers. It's the highest rate in APAC. So how do you keep customer trust as AI scales? Earlier this month, we brought our customers together at Kimpton Margot, Sydney to dig into the AI trust gap. Bruce Song at Meta, joined Will Wilson, at Sinch, for a fireside chat on how customer conversations are changing, and why getting AI right means knowing when a person should step in. Thanks to everyone who joined us, and to Bruce and the Meta team for a great conversation. 🙌

Last week at HumanX Amsterdam the topic of conversation that kept coming up was not "does AI work," but what it takes to make it work at real scale, with real customers, in production. And that's the conversation we'll continue having. The founders and builders we talked to at booth D07 aren't waiting for permission to scale AI, they're already doing it, and figuring out in real time what breaks along the way. For us, that's the opportunity. Every one of those conversations is a chance to build something with someone, not just for them, whether that's a partner working through what "reliable at scale" actually requires, or a customer rethinking what their AI experience should feel like end to end. Amsterdam was a good few days. What we're building next is the better part. #HumanX #Sinch

Sinch Functions is now LIVE 🚀 Today we're launching a new way to build, deploy, and host communications flows on Sinch. What used to take weeks of infrastructure work now takes minutes. With Sinch Functions, you can deploy instantly from a library of ready-made templates built with leading AI providers, or describe your use case in a single prompt and let Functions Assistant build it for you. Once it's live, your dashboard shows every active function and its usage in real time. Voice IVRs, messaging flows, AI agents. Start from a template and go live with one command. To learn more: https://lnkd.in/e6Gm94GG

Sinch is proud to be selected as a provider of choice for the NG911 implementation at a populous west coast State. 🌴 Sinch serves more than 40% of the nation's population across more than 20 States with NG911 traffic from Originating Service Providers. We are extremely grateful to our Partners for their trust in our highly reliable ISO & TL certified NG911 solutions delivering public-safety grade availability. Sinch solutions are FCC NG911 Phase 1 and Phase 2 compliant.

There's a reasonable chance the next text you get from a business won't be written by a person. That shift raises a practical question for anyone building customer experiences: when an AI agent is the one doing the talking, how should it sound? How confident should it be? When should it hand off? We're bringing that conversation to CTIA ConnectMobile on October 6. Emmy Award-winning journalist Joanna Stern kicks things off with a talk, followed by a fireside chat with Sinch EVP Americas Julia Fraser on what enterprises can do to make AI-driven conversations genuinely useful for the people on the other end. 📍 Hayes Mansion, San Jose 📆 October 6, 9:30 AM See you there. 👋 #ConnectMobile #CTIA #AIagents