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01 / 10 — Hero
AI-forward growth agency — Nashville, TN

Automate work. Win customers. All with AI.

Slate designs intelligent systems for modern businesses — orchestrating AI agents & workflows, automation, search, web design, and advertising across the touchpoints that shape how companies work and win customers.

(Automate the work) (Win the customer)
Who we've worked with
Opry Entertainment Group Schmidgall Dental Aesthetics Crema Coffee Roasters Vivid Smiles PS Dental Studio Monarch Showroom Vegas Smile Suite Pinewood Coffee Co The Practice Pinewood Social
(Why now)
+255%
Organic clicks — most recent 90 days vs. the first 90 of one engagement
+250%
Search impressions across the same engagement, same windows
10
Brands we've worked with across hospitality, retail & healthcare
01 / 03

Two shifts are hitting growing businesses at once. Buyers now ask AI before they ever search — and the everyday work is learning to run itself. The businesses that adapt first get found first, and run faster than anyone still doing it by hand.

Be found by AI Run on AI

Found by AI. Run on AI.

Your next customer is asking ChatGPT who to call. Your competitor's follow-up went out before you opened the tab. We build for both sides of that shift — one team, one system.

See what we build↓
best roaster in nashville
AI answer
Based on local reviews and recent coverage, Your Brand is the most recommended option in the area…
ChatGPT Perplexity Gemini
Agents / tonight Live
Follow up with every new lead <60s
Confirm tomorrow's appointments auto
Answer the 11pm "are you open" call 24/7
Chase invoices & sync the books daily
While your team sleeps
Google
1 your-brand.com
2
3
AI answers
"…the strongest option is Your Brand"
Performance / live ▲ +38% mo/mo
Month 1Compounding
01 — Cited in AI answers /04
(Proof)

One SEO engagement, measured two ways: the first 30 days against the most recent 30, and the first 90 against the most recent 90. The lift held — then it grew.

Results

Organic clicksGSC / live
First 90Recent 90
R1 ⊸ /03

Organic clicks

More people clicking through from search every month — and the curve steepened as the engagement matured.

+255% recent 90 days vs. first 90
first 30 days: +236%
Search impressionsGSC / live
First 90Recent 90
R2 ⊸ /03

Search impressions

Showing up for more of the searches that matter — the visibility that AI answers and rankings are built on.

+250% recent 90 days vs. first 90
first 30 days: +219%
Avg. ranking positionToward #1 ↑
#1
First 90Recent 90
R3 ⊸ /03

Ranking position

Climbing the results that decide who gets the click — and who the AI models learn to recommend.

69% improvement, recent 90 vs. first 90
first 30 days: 56%
Source: Google Search Console · matched time windows, one client engagement
Work with Slate

Let's build yours.

A conversation first: where you're headed, what's in the way, and whether we can help. No pitch, no commitment.

Get in touch→

AI-forward. Full-service.

Two AI practices lead the way, backed by the web and advertising work we're known for — so every service pulls in one direction.

01

AI Agents & Automation

Focus

Custom agents and automations that take real work off your team. They learn how your business runs — and keep working every hour you don't.

Lead follow-up · Scheduling · Support · Back-office
↗
02

AI-Era Search

Focus SEO + GEO

One integrated program: classic SEO gets you ranked, GEO gets you cited inside AI answers. Good SEO is good GEO — an extension of the discipline, not a secret method.

Technical SEO · Entity building · AI citations · Answer tracking
↗
03

Web Design + Development

Established

The foundation the rest runs on. Fast, considered sites built to convert, feeding clean data to everything above.

Design · Development · Analytics · CRO
↗
04

Paid Advertising

Established

Demand capture and scale, managed to the dollar and wired into the same measurement spine as everything else.

Search · Social · Retargeting · Reporting
↗
Agents / live
✓Lead followed up41s
✓12 appointments confirmedauto
Answering after-hours call…now
Working while you don't
Google
1your-brand.com
AI answers
"…the strongest option is Your Brand"
ChatGPT Perplexity Gemini AI Overviews
Ranked and referenced
Built to convert
Spend / managed▲ ROAS
Managed to the dollar
01 — Agents & automation /04
(How it works)

One method, any service. The specifics adapt to whatever we're building — the method never changes, and that's the point.

The method

Step 01

Audit

We look at where AI and growth can actually move your business — operations, visibility, site, and spend. The audit is free, and it's yours to keep.

Audit / full scanLive
Ops78
Visibility44
Spend61
3 quick wins2 gaps1 cost leak
Step 02

Strategy & roadmap

A prioritized plan with owners, timelines, and what we'd build first — sized to your goals instead of our menu. You see everything before we build a thing.

Roadmap / v1By impact
P1wk 1–2
P2wk 3–5
P3wk 6+
Step 03

Build & execute

We ship in weeks, not quarters — agents, content, campaigns, or site work, depending on the roadmap. Every piece gets tested against the real work it's meant to handle.

slate — deploy
$ slate deploy follow-up-agent ✓ connected to CRM ✓ 42 test runs passed ✓ human handoff rules set ● live in production
Step 04

Optimize & report

We watch the numbers, tune what's live, and report in plain language. The system gets better the longer it runs.

Performance / live▲ +38% mo/mo
Month 1Compounding
(Who you work with)

Small team. Zero handoffs.

Hiring an agency is a bet, and you're the one making it. So you should know exactly who's accountable. When you work with Slate, you work with these three, start to finish. No account manager in the middle, no handoff to someone you've never met.

Preston Collum Preston Collum Co-founder Noah Thomas Noah Thomas Co-founder Josiah Patteson Josiah Patteson SEO Director
(Questions)

What to know before partnering.

Straight answers on pricing, process, and what it's like to work with us.

Let's put AI to work →

Let's talk.
Tell us what's on your mind.

A question, an idea, or a "not sure where to start." It all counts. One of the founders will get back to you within a business day.

✓A reply from a founder within one business day
✓Straight answers on scope, pricing, and fit
✓Free AI audit available on request, yours to keep

We respect your privacy.
No newsletters, no spam.

Slate