LEAD GEN &
BESPOKE WEBINAR
THE CHALLENGE:
Progress were looking to position themselves as a thought leader in a competitive market while generating high-quality leads that matched their Ideal Customer Profile (ICP). They aimed to reach senior decision-makers in technology and marketing—executives with the authority to make strategic decisions.
THE OUTCOME:
We created a focused, high-impact approach to capture attention, engage this niche audience, and convert interest into actionable leads. We implemented a targeted strategy combining a bespoke webinar, a robust 6-week promotional campaign, and a content syndication initiative to ensure sustained engagement and lead generation.
CLIENT
Progress is the trusted provider of AI-powered infrastructure software.
SECTOR
Cloud Computing, Software, Development, DevOps
CHANNELS
Bespoke Webinar, Social Media, Email Marketing, Editorial Content Creation, Banner Advertisements
SOLUTIONS
Bespoke Webinar, Lead Generation, Content Creation, Content Marketing
Content Syndication & Lead Generation
A targeted campaign was launched to generate GDPR-compliant leads through downloads of educational whitepapers and related assets, aimed at educating the ideal customer profile (ICP) about the business’s services.
BESPOKE WEBINAR
The bespoke webinar ‘How to Effectively Integrate AI into Your Content Marketing Strategy’ served as a platform for thought leadership, allowing Progress to share their industry expertise and share practical guidance in an engaging, educational setting.
SUPPORTING EDITORIAL &
CONTENT MARKETING
Our editorial and marketing teams curated an accompanying content marketing campaign which included regular emails and newsletter campaigns, banner ads, and supporting social promotion to further amplify brand exposure.
896
Webinar Registrations
950,000
Reach
22,000
Clicks
1,200
Leads