Polarization invades parts of Americans’ lives that really aren’t political, dividing society more deeply. That includes decisions about whether or not they like meatloaf or chili.
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The consumer boycotts over the Gaza crisis are the latest in a long line. Here’s when they’re more effective.
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
The beer industry is a fascinating microcosm of the larger landscape of today’s business environment. Students can examine a range of questions facing businesses, through the beer industry.
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Lecturer in Marketing, Edge Hill University
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Assistant Professor of Management, University of Cincinnati
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Professor of Management, Farmer School of Business, Miami University
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Professor of Public Policy and Saul L. Stern Professor of Civic Engagement, University of Maryland
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Professor of Marketing, York University, Canada
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Professor of Marketing, York University, Canada
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Professor of Political Science, UMass Lowell
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Assistant Professor of Marketing, Trent University
