ActionRocket

Your monthly dose of creative envy is live! 📩 We’ve picked 5 campaigns that made us stop strolling and scrolling throughout September. Featuring itsu, Project Slingshot, The Secret Lair Comics and more...

The internet has spent the past fortnight arguing about it, so naturally we took it to the studio.... Some think it's a sign of confidence, some think it's a slippery slope to bringing a full brunch, one of us just wants to know if there's oat milk 👀 What are your thoughts?

I'm talking with a bunch of email peeps at the London Forum from emailexpert: Building Email for People and AI: Accessibility and the Next Coding Era If you are interested in this kind of thing, I'd love to see you there! https://lnkd.in/e3HbNYCF

Wondering what a guerrilla gig under some train tracks in Bermondsey has to do with community marketing? I've taken over Email Weekly #589 here at ActionRocket to talk all things community. You can read more CRM underbelly of the gig, Off Menu football shirts, and how a meme in the Helldivers 2 community has led to well over $100,000 being raised for Save The Children. Link in the comments :)

From AI agents and WhatsApp to conversational customer journeys, Meta Conversations 2026 highlighted how quickly customer expectations are changing. Read all about the five insights into what this means for brands and how marketers can start building more meaningful customer conversations. https://lnkd.in/gWyJZ4mM #CRM #CustomerEngagement #WhatsApp #AI #DigitalMarketing

Taking a look back at our World Cup edition of Email Weekly, we set ourselves a ridiculous brief: bring real, working video into the inbox with a fully functional TV remote to switch channels. We teamed up with our partners at Multiplied Media to pull it off, mixing our email code wizardry with their video, motion and personalisation chops. The result? A newsletter that plays video, switches channels, and even personalises itself. We break down the whole chaotic, brilliant process, read all about it: https://lnkd.in/eVwNmrzK #CRM #LondonAgnecy #VideoInEmail #WeeklyNewsletter

Taking it back to the very start in this new episode of Email Talk 🎙️ with our founder Elliot Ross, as he discusses the evolution of email over time. Along with Joe Cottam & Will Harvey also covering Email Design Systems, the things you shouldn't be handing to AI, and loads more email related talk! 📩 💥 https://lnkd.in/eUqZpb5N

#Nudgestock2026 key takeaway: trust might be the most important CRM metric you’re not measuring. 🧠 Last week we headed to Nudgestock, Ogilvy's annual deep dive into behavioural science. From body language experts and Rory Sutherland, to Louis Theroux and Matt Hancock! The line-up covered trust from just about every angle: how we build it, lose it, signal it, and what happens when it breaks down. For us, that opened up some big questions around CRM: how brands earn attention, how customers decide who feels credible, and how we create experiences rooted in human need rather than just journeys, channels, and tech. We came back with plenty to unpack, and even more to bring into how we work with our clients. #Nudgestock #BehaviouralScience #CRM #CustomerExperience

My mind is swimming with ideas after a super inspiring and educational day at #nudgestock. Many, many things to ruminate on, but key takeaways are that trust takes a long time to progressively grow and moments to destroy (a bit like a coconut) — and that the brand and cultural landscape around trust (and therefore brand affinity) has never been more fragmented or fragile. Throw the robots in the mix too and we suddenly come up with a different equation for emotional vs rational decisioning, and where the human fits. A little perplexed about closing out with Matt Hancock though. Talking 6 hours about all things trust and social contracts, and then… taking him at face value, is quite a thing. Perhaps a final gift — a case study that we’re to use all the learnings of the day on. Fascinating stuff, need a cup of tea and a long notebook sesh. 📸 Photo from Louis Theroux’s talk, which was remarkably candid and behind the fourth wall.