Brands2Life

This month we hosted our biggest AI Hub Live event in London yet 🤖 Bringing together leaders from LinkedIn, Hitachi and Vitality, the discussion explored how Generative Engine Optimisation (GEO) is reshaping brand visibility, trust and discoverability in an AI-driven world. Covering why GEO isn’t just SEO with a new name, and how AI is compressing the customer journey and elevating expert voices over corporate messaging, the conversation made one thing clear: brands need to rethink how they show up in AI-generated answers. A huge thank you to our brilliant panel and everyone who joined us for such an insightful evening. 🔗 Read the full recap by our chair and Deputy MD, Business & Technology, Kate Smith, here: https://lnkd.in/eSU9ECQg 🗽 Based in the US and want to find out more? Sign up for a spot at our next AI Hub Live event in New York: https://lnkd.in/eqy3YckE

Another fetch-ing round of coverage secured by our consumer team for client, Rover.com 🐶🍻 For the third year running, Rover launched its search for the UK’s most dog-friendly pub, recruiting eleven ‘Tavern Testers’ to take part in a paid summer adventure. The chosen winners – and their furry companions – will receive £1,000 to spend six weeks visiting pubs in their local area, rating everything from treats and water bowls to overall canine hospitality. To support the campaign, the team also uncovered Brits’ formula for the perfect pint: 7:30pm on a sunny Friday evening, spent in a beer garden with your dog by your side ☀️🍺🐾 To date, the campaign has secured 124 pieces of coverage across titles including The Mirror, the Daily Star, The Sun & the Metro, alongside widespread regional coverage and nearly 2,000 applications for the dream role. A brilliant example of a campaign with real bite that continues to resonate with media and consumers alike.

What a brilliant morning last week bringing B2B marketers together to talk about one of the biggest challenges facing brands right now: trust.   Our roundtable explored why advocacy networks matter more than ever in a world where buyers increasingly trust real people and real experiences over polished messaging alone. From employees to customers and partners, the conversation focused on how brands can empower authentic advocates while still building a consistent narrative.   A huge thank you to everyone who joined us and shared such open, thoughtful discussion.   And this is only the start. Our latest research report, You Can’t Manufacture Trust, launches soon.

What a night at the PRovoke Media EMEA SABRE Awards… 🎉   🏆 UK AGENCY OF THE YEAR 🏆 BEST MID-SIZED AGENCY TO WORK FOR 🏆 BEST EXECUTIVE COMMUNICATIONS   Three incredible wins – we are speechless!   Winning UK Agency of the Year is a huge moment and a real reflection of the ambitious work our teams deliver every day for clients.   But to be recognised as one of the best agencies to work for is just as special. That award belongs entirely to our people and the talent, energy, creativity and support they bring to Brands2Life every single day, which is what makes this agency what it is.   A special shout out to our Business & Technology team and Qlik client for their Executive Communications win for ‘AI you can trust: how Qlik transformed AI perception through bold B2B storytelling’ 🥳   The biggest thank you to our brilliant teams, clients and partners for being part of the journey. What a way to head into the long weekend!

Website traffic dropping? Your board asking about AI? You need real answers now, not theory six months from now.   We're hearing this constantly from in-house comms and marketing teams, so we built The AI Hub Live: GEO specifically to address it - and this time it's coming to New York. It's a fast-paced, hands-on workshop where you'll rotate through three breakouts covering rich, earned, and owned media. You don't just learn about it, you leave with prompts and tools you can actually apply.   Seats are limited to keep things intimate and interactive. Reserve your space via the link in comments 👇

Human stories do not soften science. They reveal why it matters. In her latest blog, our MD Health, Emily Thomas, reflects on a thought-provoking evening at The Academy of Medical Sciences exploring how genomics is reshaping the future of medicine. Covering rare disease, diabetes, women’s health and dementia, the science was extraordinary. But what made it resonate were the human moments behind the breakthroughs. As medicine becomes increasingly personalised, the communications challenge grows too. How do we help people understand not just what the science can do, but what it changes for real lives? Emily explores why the most effective health communications not only simply simplify science, but make its impact visible: https://lnkd.in/exSWdxnD

While clubs across the country are celebrating silverware, promotions and big finishes, we’re kicking off the week with a celebration of our own as we've scored bronze for Agency of the Year at the Football Business Awards 🥉⚽   A big shoutout to our client Fulham Football Club for trusting us to promote the incredible Riverside Stand, which played a key role in this recognition. It’s brilliant to see our work recognised alongside so many great names in the industry.   Congratulations to all the winners and nominees!

This week, the Brands2Life Global Network gathered in London for our 2026 Global Summit, with partners from Europe, the Nordics, the Middle East, Africa and LATAM coming together to discuss the future of communications.   Across two days of collaboration and debate, conversations focused on how agencies continue to deliver strategic value in an increasingly AI-driven world. While AI is rapidly transforming workflows and services, one message came through clearly: clients still value creativity, critical thinking and human judgement above all else.   A huge thank you to all our partners, speakers and attendees for an inspiring few days. Read more 👇 https://lnkd.in/e3zkeJc8 Adel & Link Public Relations | B Corp™ | Active (Digital. Marketing. Communications) | Canela | B Corp™ | En Serio | B Corp | Fabriq public relations | Imageware | Digital360 Company | Maisberger GmbH | Red Ribbon Communications | Sherlock Communications | Mikael Westmark | Fenton Fitzwilliam | LHLK | Geelmuyden Kiese Sverige | RPP Group | Darshna Kamani | Paritee | Truth Consulting | George O'Connor

What a turnout for our London AI Hub Live event last night! This GEO-focused event explored how to manage brand reputation in AI search: kicking off with a panel discussion, followed by three breakout sessions to dive deeper into earned, owned and communities. A huge thank you to everyone who attended and a special shoutout to our panellists Ian Roberts, Nathan Hatch, Josh Hall, our very own Chris Buckley and our wonderful chair, Kate Smith. More to come!

It’s day two of the Brands2Life Global Summit, and yesterday’s packed agenda was a tough act to follow. After recapping Tuesday’s key takeaways, the conversation turned to the future of our industry: ➡️ Leif Geiger from Paritee gave an overview of the latest from our parent company ➡️ André Labadie shared an update on our Brands2Life AI Hub and how agencies can move from AI potential to implementation ➡️ Darshna Kamani from Dynatrace joined for a candid Q&A, bringing valuable client-side perspective to the value of regional strategic council and agency proactivity A huge thank you to all our global partners for the insights, openness, and energy across the two days. Adel & Link Public Relations | B Corp™ | Active (Digital. Marketing. Communications) | Canela | B Corp™ | En Serio | B Corp | Fabriq public relations | Imageware | Digital360 Company | Maisberger GmbH | Red Ribbon Communications | Sherlock Communications | Mikael Westmark | Fenton Fitzwilliam | LHLK | Geelmuyden Kiese Sverige | RPP Group