Koto

Eating your greens. Going to the gym. Healthy habits can feel boring and even a little lonely. Wouldn't it be better if you had someone to share them with? When we rebranded Yazio, Europe's leading nutrition app, we knew we needed a mascot from the start. So we got out our pencils, started sketching, and that's how we got here: Meet Yettie. Don't let their huge horns, sharp claws, and wild hair fool you. This beast is more fluffy than frightening, and they're here to show that healthy habits aren't as scary as they seem.

Ever started a healthy habit? Ever struggled to stick with it? Same. Good nutrition should feel exciting. But too often, it feels restrictive and joyless. Our rebrand of Yazio, Europe’s leading nutrition app, set out to change that for good. Our goal: make good nutrition feel fun. How? With our brand idea: Good Dopamine. We created Yettie, the lovable beast, to show that healthy habits aren’t as scary as they seem. Together with brand, campaign, and digital, we replaced guilt and hang ups with the real promise of good nutrition: energy, fun, and a life well lived. Shout out to our partners at Hot Type for collaborating on the bespoke headline typeface. Check out the full case study on our site now → https://lnkd.in/dnpBs2ZZ

Ambitious marketers live to win. But winning needs an advantage. Enter Semrush. Most saw it as just another SEO tool. In reality, it's a platform that helps businesses of all sizes command total brand visibility. A bold new positioning and identity helped shift that perception. Anchored in The Winner’s Rush, the brand captures the adrenaline of spotting opportunities first and acting ahead of everyone else, all brought to life through the energy and trajectory of a comet.

We're thrilled to announce our partnership with Mace Construct. Mace has shaped skylines internationally and across the UK, delivering exceptional projects like The Shard and the London Eye. Following their recent demerger, they’ve appointed Koto to lead their new brand identity as an independent business. Read the article from Construction News in the comments ↓

Wearables are no longer niche, yet they haven’t become essential. That tension sits at the centre of our latest OFF Brand newsletter. Millions of devices are shipping, and the behaviours have followed. Closing rings, checking readiness scores, comparing step counts. For some, these rituals have entered everyday life. And yet, most wearables remain optional. They are used, but not relied on. The issue is not technology. It is a lack of clarity about what these products are actually for. Today, wearables sit across too many roles at once: part wellness tool, part performance object, part lifestyle accessory, part medical promise. Useful, but rarely clear enough to stick. Some brands have made clearer choices. ŌURA leans into desirability. Garmin into credibility. WHOOP into performance. Apple into everyday usefulness. What this reveals is a category still being defined. The gap is not capability, but meaning. And meaning is a brand problem. Read more → https://lnkd.in/eVyem6xU

Understanding your health can sometimes feel like solving a puzzle. Information scattered across records, systems and moments in time. Appointments here, test results there, data from our phones tracking heart rate, sleep and stress. The challenge is bringing the relevant pieces together to see the full picture. That’s the opportunity the team behind Copilot Health is exploring – how AI could help connect fragmented health information in more meaningful ways. We partnered with the Microsoft AI team to create this film, telling the story of the people working to make that vision real. From strategy and scripting through to shoot and final delivery, it was a close collaboration to bring their work, and their expertise, to life. Shout out to our wonderful partners at Microsoft, MAI and MAI Health. Microsoft Allie Gibbs Charles Kha Hyan Kim MAI Andréa Mallard Christine Zalocha Mustafa Suleyman MAI Health Peter Hames Dominic King, MD PhD Christopher Kelly Xiao Liu Shannon Ridge Kaura Viknesh Sounderajah

Consumer electronics: a fascinating sector with (mostly) boring brands. We’re lucky to have worked with some iconic names in the space, helping them grow without losing what made them distinct in the first place. Many start with a single hero product. Growth brings more devices, more interfaces, more touchpoints, and suddenly the brand has to stretch without losing its shape. From expanding beyond one speaker, to launching entirely new product categories, to refreshing brands that have grown complex over time, this work reflects that moment of change. This reel pulls together some of the electronics work we’ve been lucky to shape with Sonos, Inc., Fitbit (now part of Google), Meridian Grooming, Microsoft, Withings and Amazon. 🎥 Watch the reel below.

Calling all 2D & 3D Senior Motion Designers. London is hiring.

Meet MachineX. The decentralized exchange (DEX) where humans and machines trade everything from tokenised robots and DePIN utility tokens to space, time and energy. Built on peaq’s blockchain technology, it is a peer-to-peer marketplace designed for a new autonomous economy. The creative is anchored in our brand idea, Human x Machine. At its core is a retro-futurist world building approach, inspired by Star Wars’ Mos Eisley. That world is personified by Dexter, MachineX’s robot mascot. Dexter brings warmth and personality to an otherwise abstract economy. Beep, bop, swap. Explore the full case study here → https://lnkd.in/d75KE5-8

Founded by Netmarble in 2022, MARBLEX—an immersive Web3 and blockchain gaming platform—wanted to shift their brand focus from tech and innovation to the most important aspect of gaming: fun. A familiar face from fantasy and gaming held the answer: the Goblin. This unlikely hero was an unexpected choice to lead a complex Web3 ecosystem, yet perfectly suited to embody the mischievous freedom, joy, and indulgence of gaming. With a new mascot shaping the brand's DNA, the rest of the identity fell into place—one that is unmistakably fun, very green, and easy to build and scale. Full case study below koto.com/projects/marblex