MiQ

What will define the next $1T advertising business? Charlie Neer, US Co-CEO took that question to the main stage at Marketecture Live Chicago last week. AI is putting powerful technology within reach. The advantage comes from bringing together technology, data, machine learning, and human judgment to create outcomes clients can feel. Everyone may have the same paint, but the teams that hire, develop, and empower their people are the ones that become artists. Thanks to the Marketecture Media team for a fantastic event and the opportunity to have this important conversation. #WeAreMiQ #NotYourAverageProgrammatic #MarketectureLive #AI #AdTech

What does “TV” really mean today? In the latest State of Streaming conversation, Moe Chughtai, MiQ’s Global Vice President of Strategy & Partnerships, explores how the evolution of viewing is reshaping advertising. Moe shares: 🖥️ Why the future of TV is consumer-led, and why brands need to be where their audiences are, across linear, streaming, CTV, YouTube and digital video. 📺 How YouTube is maturing into a critical part of the TV ecosystem, and how advertisers can use the platform more intelligently by connecting audience insights, content and campaign performance. 💡 That measurement cannot be an afterthought. In a fragmented media landscape, advertisers need a clearer view of reach, incremental impact and business outcomes across screens, not isolated platform metrics. Listen to the podcast and read the corresponding Q&A: https://lnkd.in/ej6MNPqQ #WeAreMiQ #AdvancedTV #CTV #YouTubeAdvertising

What happens when data ownership is no longer enough? At Advertising Week New York, MiQ's Erin Madorsky, US Co-CEO, will join Abbey Klaassen, CEO of Tinuiti, and Dani Mariano, CEO of Razorfish, to discuss why marketers are finding their next advantage by connecting the signals they already have. Join us for "It's Not What You Know. It's What You Connect." on Monday, October 5, from 10:10 - 10:35 a.m. on the Tech Stage. We'll explore how AI helps marketers turn the data they own into a clearer view of the signals shaping decisions and growth. #WeAreMiQ #NotYourAverageProgrammatic #AdvertisingWeek #AdTech

Your vision is getting blurrier. Your target is moving faster. And the pressure to hit the mark is only getting bigger. That’s the modern marketing challenge: reaching consumers who don’t follow a clear, linear path. The good news? You don’t have to rely on guesswork. With solutions like Sigma’s Total Measurement, you can keep up with audiences wherever they go, however they move - optimizing every step of the consumer journey. Discover the strategies that help you hit the mark every time. Read ‘From funnel to flexibility’ today: https://bit.ly/4hkhqFH #WeAreMiQ #NotYourAverageProgrammatic #FromFunnelToFlexibility #WatchingBrowsingBuying

We’re thrilled to have been shortlisted for five categories at this year's The Wires Awards by ExchangeWire, spanning technology, service, and partner campaigns: 🏆 Best Marketing Technology Solution with MiQ Sigma 🏆 Best Client Services Team 🏆 Best Commerce Media Campaign with Dr. Martens plc and Arena Media UK 🏆 Best Omnichannel Strategy with dentsu X and The Gym Group 🏆 Ad Tech Rising Star with Mark Sadler, VP of Strategy Europe Cast your vote for Mark as this year’s Ad Tech Rising Star before Wednesday 30th September here: https://bit.ly/4xEgL6z A huge congrats to the teams involved, and thank you to our clients and partners for their continued support in pushing the boundaries of programmatic. #WeAreMiQ #NotYourAverageProgrammatic #TheWires26 #AdTech

Ramya Parashar (COO, India MiQ) tells Express Computer how our Bengaluru Center of Excellence has grown from a delivery function into an engineering, AI and data science hub. The team now helps shape core technology, platforms, architecture and AI systems used across global markets. Give it a read: https://bit.ly/4yTGWas #WeAreMiQ #NotYourAverageProgrammatic #MiQSigma #GCC

One respected industry organization recognizing your work is worth celebrating. Two in less than a week? That's worth making some noise about. Our own Lara Koenig has been named a 2026 Cynopsis Top Women in Media honoree and a 2026 AdExchanger Top Women in Media & Ad Tech Awards honoree in the Change-Makers: New Product Launch category. Please join us in congratulating Lara.

We’re delighted to announce that Chadi Khoury has joined MiQ as SVP of Revenue and Growth for MENAT. With over 15 years of experience across adtech, media and commercial partnerships, Chadi brings deep expertise and an ambitious vision for the region’s next stage of growth. “What attracted me to MiQ is the combination of its people, technology and global expertise, alongside the momentum the team has already built on the ground. There’s a significant opportunity to help agencies and brands get more from their media investment through smarter use of data and a clearer focus on business outcomes," said Chadi. Read the full news in Campaign Middle East: https://bit.ly/4jhAOUU Please join us in congratulating Chadi. We’re excited for what’s ahead. #WeAreMiQ #NotYourAverageProgrammatic #MENAT #AdTech

Social changed political media in 2008. CTV changed it again in 2020. The next shift is how campaigns can harmonize data to plan, optimize, and measure media as voter attention moves across screens. This cycle, the winning formula probably won’t be the subject of a tell-all book or a cable news interview. It may be something less glamorous and yet far more consequential: efficiency. In this conversation with Jesse Contario, Campaigns & Elections examines the technical choices that can help campaigns reduce hidden inefficiencies, unlock more value from every media dollar, and make smarter investment decisions. #PoliticalAdvertising #CTV #Programmatic #CampaignStrategy https://lnkd.in/dsRF3DFb

Happy National Cheeseburger Day! 🍔 QSR pop quiz! Is the typical burger junkie: A) a college sophomore B) an EVP at Microsoft?  #SigmaSays fast food consumers are 36% more likely to hold senior management positions in tech. They invest in smart home tech, binge sports movies, travel frequently, stream YouTube TV, and are luxury shoppers.  Fast food advertising has come a long way from roadside neon signs, and today’s brands have more opportunities than ever to reach this audience. In honor of National Cheeseburger Day, try your luck at our quiz on the history-making fast food moments over the years, then see what #SigmaSays about the future of fast food marketing. Would you like insights with that? ⏩ https://bit.ly/4AkSQMm